1. Is the Internet
‘Europeanizing’ or
‘Americanizing’ Global
Journalism?
April 24, 2010
International Symposium on Online Journalism
University of Texas-Austin

2. Media Systems
Liberal
Democratic
Corporatist
Polarized
Pluralist
United States Denmark France

3. To what extent and in what ways are
existing cross-national differences in
print newspapers being maintained or
transformed online?

4. Possibilities
•(1) No Difference
•(2) ‘Americanizing’
•(3) ‘Europeanizing’

6. Findings

7. Country Print Online
Difference
(% Points)
US 1.0% 7.9% +6.9
Denmark 12.9% 5.2% -7.7
France 2.4% 3.6% +1.2
Prevalence of advertising elements

8. Country Print Online
Difference
(% Points)
US 0% 58.4% +58.4
Denmark 12.9% 69.8% +56.9
France 25% 57.9% +32.9
High prominence of advertising elements

9. Country Genre Print Online Difference
United
States
News 76.6% 43.7% -32.9
Opinion 2.8% 12.0% +9.2
Deliberation 0% 2.5% +2.5
Denmark
News 56.8% 58.8% +2.0
Opinion 7.1% 0.2% -6.9
Deliberation 1.2% 1.0% -0.2
France
News 50.6% 44.2% -6.4
Opinion 6.4% 8.3% +1.9
Deliberation 8.8% 8.8% 0
Prevalence of genres

10. High Prominence of genres
Country Genre Print Online Difference
United
States
News 41.0% 60.4% +19.4
Opinion 13.6% 65.6% +52.0
Deliberation 0% 56.3% +56.3
Denmark
News 73.7% 37.8% -35.9
Opinion 64.7% 0% -64.7
Deliberation 100% 33.3% -66.7
France
News 50.4% 61.2% +10.8
Opinion 18.8% 47.7% +28.9
Deliberation 13.6% 40.9% +27.3

11. Prevalence of authorial voices
Country Author Print Online Difference
United
States
Journalist 99.2% 95.6% -3.6
Non-J Org 0.8% 2.7% +1.9
Non-Affil. 0% 1.7% +1.7
Denmark
Journalist 98.0% 97.6% -0.4
Non-J Org 2.0% 2.4% +0.4
Non-Affil. 0% 0% 0
France
Journalist 85.8% 81.5% -4.3
Non-J Org 5.7% 3.8% -1.9
Non-Affil. 8.5% 14.7% +6.2

12. Prevalence of topical focus
Country Topic Print Online Difference
United
States
Internat’l 22.6% 15.8% -6.8
Govt 38.9% 37.3% -1.6
Crime/Dis. 5.5% 2.7% -2.8
Light News 27.3% 32.6% +5.3
Denmark
Internat’l 41.5% 21.8% -19.7
Govt 20.0% 15.9% -4.1
Crime/Dis. 4.4% 7.2% +2.8
Light News 18.5% 34.1% +15.6
France
Internat’l 31.0% 21.7% -9.3
Govt 20.6% 21.7% +1.1
Crime/Dis. 0.5% 2.6% +2.1
Light News 25.9% 26.8% +0.9

13. High prominence of topical focus
Country Topic Print Online Difference
United
States
Internat’l 66.7% 61.1% -5.6
Govt 54.9% 63.4% +8.5
Crime/Dis. 32.5% 75.0% +42.5
Light News 20.6% 55.1% +34.5
Denmark
Internat’l 83.5% 43.8% -39.7
Govt 68.3% 38.8% -29.5
Crime/Dis. 11.1% 42.0% +30.9
Light News 92.1% 44.3% -47.8
France
Internat’l 50.4% 68.6% +18.2
Govt 57.7% 56.2% -1.5
Crime/Dis. 100% 25.0% -75.0
Light News 34.7% 45.0% +10.3

14. Conclusion
Europeanizing or Americanizing Global Journalism?