SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Successfully reported this slideshow.
Activate your 14 day free trial to unlock unlimited reading.
1.
Is the Internet
‘Europeanizing’ or
‘Americanizing’ Global
Journalism?
April 24, 2010
International Symposium on Online Journalism
University of Texas-Austin
2.
Media Systems
Liberal
Democratic
Corporatist
Polarized
Pluralist
United States Denmark France
3.
To what extent and in what ways are
existing cross-national differences in
print newspapers being maintained or
transformed online?
4.
Possibilities
•(1) No Difference
•(2) ‘Americanizing’
•(3) ‘Europeanizing’
6.
Country Print Online
Difference
(% Points)
US 1.0% 7.9% +6.9
Denmark 12.9% 5.2% -7.7
France 2.4% 3.6% +1.2
Prevalence of advertising elements
7.
Country Print Online
Difference
(% Points)
US 0% 58.4% +58.4
Denmark 12.9% 69.8% +56.9
France 25% 57.9% +32.9
High prominence of advertising elements
8.
Country Genre Print Online Difference
United
States
News 76.6% 43.7% -32.9
Opinion 2.8% 12.0% +9.2
Deliberation 0% 2.5% +2.5
Denmark
News 56.8% 58.8% +2.0
Opinion 7.1% 0.2% -6.9
Deliberation 1.2% 1.0% -0.2
France
News 50.6% 44.2% -6.4
Opinion 6.4% 8.3% +1.9
Deliberation 8.8% 8.8% 0
Prevalence of genres
9.
High Prominence of genres
Country Genre Print Online Difference
United
States
News 41.0% 60.4% +19.4
Opinion 13.6% 65.6% +52.0
Deliberation 0% 56.3% +56.3
Denmark
News 73.7% 37.8% -35.9
Opinion 64.7% 0% -64.7
Deliberation 100% 33.3% -66.7
France
News 50.4% 61.2% +10.8
Opinion 18.8% 47.7% +28.9
Deliberation 13.6% 40.9% +27.3