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Benson

  1. 1. Is the Internet ‘Europeanizing’ or ‘Americanizing’ Global Journalism? April 24, 2010 International Symposium on Online Journalism University of Texas-Austin
  2. 2. Media Systems Liberal Democratic Corporatist Polarized Pluralist United States Denmark France
  3. 3. To what extent and in what ways are existing cross-national differences in print newspapers being maintained or transformed online?
  4. 4. Possibilities •(1) No Difference •(2) ‘Americanizing’ •(3) ‘Europeanizing’
  5. 5. Findings
  6. 6. Country Print Online Difference (% Points) US 1.0% 7.9% +6.9 Denmark 12.9% 5.2% -7.7 France 2.4% 3.6% +1.2 Prevalence of advertising elements
  7. 7. Country Print Online Difference (% Points) US 0% 58.4% +58.4 Denmark 12.9% 69.8% +56.9 France 25% 57.9% +32.9 High prominence of advertising elements
  8. 8. Country Genre Print Online Difference United States News 76.6% 43.7% -32.9 Opinion 2.8% 12.0% +9.2 Deliberation 0% 2.5% +2.5 Denmark News 56.8% 58.8% +2.0 Opinion 7.1% 0.2% -6.9 Deliberation 1.2% 1.0% -0.2 France News 50.6% 44.2% -6.4 Opinion 6.4% 8.3% +1.9 Deliberation 8.8% 8.8% 0 Prevalence of genres
  9. 9. High Prominence of genres Country Genre Print Online Difference United States News 41.0% 60.4% +19.4 Opinion 13.6% 65.6% +52.0 Deliberation 0% 56.3% +56.3 Denmark News 73.7% 37.8% -35.9 Opinion 64.7% 0% -64.7 Deliberation 100% 33.3% -66.7 France News 50.4% 61.2% +10.8 Opinion 18.8% 47.7% +28.9 Deliberation 13.6% 40.9% +27.3
  10. 10. Prevalence of authorial voices Country Author Print Online Difference United States Journalist 99.2% 95.6% -3.6 Non-J Org 0.8% 2.7% +1.9 Non-Affil. 0% 1.7% +1.7 Denmark Journalist 98.0% 97.6% -0.4 Non-J Org 2.0% 2.4% +0.4 Non-Affil. 0% 0% 0 France Journalist 85.8% 81.5% -4.3 Non-J Org 5.7% 3.8% -1.9 Non-Affil. 8.5% 14.7% +6.2
  11. 11. Prevalence of topical focus Country Topic Print Online Difference United States Internat’l 22.6% 15.8% -6.8 Govt 38.9% 37.3% -1.6 Crime/Dis. 5.5% 2.7% -2.8 Light News 27.3% 32.6% +5.3 Denmark Internat’l 41.5% 21.8% -19.7 Govt 20.0% 15.9% -4.1 Crime/Dis. 4.4% 7.2% +2.8 Light News 18.5% 34.1% +15.6 France Internat’l 31.0% 21.7% -9.3 Govt 20.6% 21.7% +1.1 Crime/Dis. 0.5% 2.6% +2.1 Light News 25.9% 26.8% +0.9
  12. 12. High prominence of topical focus Country Topic Print Online Difference United States Internat’l 66.7% 61.1% -5.6 Govt 54.9% 63.4% +8.5 Crime/Dis. 32.5% 75.0% +42.5 Light News 20.6% 55.1% +34.5 Denmark Internat’l 83.5% 43.8% -39.7 Govt 68.3% 38.8% -29.5 Crime/Dis. 11.1% 42.0% +30.9 Light News 92.1% 44.3% -47.8 France Internat’l 50.4% 68.6% +18.2 Govt 57.7% 56.2% -1.5 Crime/Dis. 100% 25.0% -75.0 Light News 34.7% 45.0% +10.3
  13. 13. Conclusion Europeanizing or Americanizing Global Journalism?

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