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Barsotti

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ISOJ 2014

Published in: News & Politics
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Barsotti

  1. 1. News production for smartphones and tablets on the Brazilian newspaper scene Adriana Barsotti TWO SCREENS TWO PATHS: Teacher of Digital Journalism at Ibmec University PhD candidate, Catholic University of Rio de Janeiro (PUC-Rio)
  2. 2. smartphones vs. tablets
  3. 3. tablet-specific products
  4. 4. case study
  5. 5. some questions 1. Have smartphones and tablets changed the production routines in newsrooms? If so, how? 2. Have these devices led to changes in journalistic language? If so, how?
  6. 6. some numbers  In the first quarter of 2013, the sale of tablets in Brazil grew by 164%  45% prefer to read newspapers on their device  The subscriptions of electronic editions of newspapers increased by 128% in 2012  Brazil has the fourth largest number of smartphones in the world  Brazilians spend more time using smartphones than any other country: 84 minutes daily
  7. 7. methodology  One-week content analysis and in-depth interviews  Hypothesis: journalism for tablets is imposing limits on integrated newsrooms and is creating a new language  The tablet is not seen as another distribution channel for non-stop content  It has been explored as a new medium
  8. 8. results O Globo a Mais Estadão Noite In common with mobile sites 12% 20% In common with print edition 37% 62%
  9. 9. the answers 1. Have smartphones and tablets changed production routines in newsrooms? 2. Have these devices led to changes in journalistic language?
  10. 10. E o jornalismo com isso? Jornais no celular: 2008 a language of sensationsa language of sensations
  11. 11. infotainment  With intense use of multimedia, journalism for tablets prioritizes immediate experience that evokes emotions  It also seeks to entertain readers. Infotainment is no longer a taboo as it used to be for many newspapers
  12. 12. some examples  This article on a diet recommended by a popular nutritionist invited users to press the screen in order to drag unhealthy food items out of a supermarket cart
  13. 13. some examples • Here readers were surprised with the sound of thunder and lightning of an animation that simulated a storm over the photo
  14. 14. some examples • In this article readers could run a finger over a current photo of the Flamengo Park to reveal an older one from its inauguration
  15. 15. some examples  And here readers were surprised with the sound of shots and the effect of shattered glass
  16. 16. final remarks  Tactility has brought changes to journalism  Technology is already on the way to digitally simulating smell and taste  A new generation of wearable gadgets will soon hit the market  Novel ways to present news will certainly emerge with these devices
  17. 17. THANK YOU Adriana Barsotti Teacher of Digital Journalism at Ibmec University PhD candidate at the Catholic University of Rio de Janeiro (PUC-Rio) email: barsotti.adriana@gmail.com Twitter: @adrianabarsotti Facebook: www.facebook.com/adrianabarsotti.1

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