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Anderson. 2009.

ISOJ 2009

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Anderson. 2009.

  1. 1. Web Production, Audience Metrics, and Changing News Judgment International Symposium in Online Journalism April 19, 2009 University of Texas School of Journalism Austin, TX Chris Anderson College of Staten Island / CUNY cwa2103@columbia.edu
  2. 2. Technology & News Judgment Production Factors Organizational Structures Work Practices Shape Adoption ProcessesTechnology Editorial Effects Affords Generate Vision of Technology Vision of Prof.l Role Vision of Audience Filtered through
  3. 3. The Impact of Web Metrics on News Judgment Production Factors Diffusion of metrics as management strategy Web producer Shape Wide AdoptionWeb Metric Software (Omniture) Metric driven news judgment Affords Generate Tech: pure measurement Give them what want / need Active AND consuming Filtered through

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