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Open APIs and News Organizations:
A Study of Open Innovation in Online Journalism
Tanja Aitamurto
Stanford University
@Tan...
the R&D problem
for news organizations
open innovation
open APIs
four leading cases:
NPR
New York Times
Guardian
USA Today
4 key benefits
(1)
speed up internal / external
product development
(2)
find new revenue potential
(3)
leverage the brand, drive traffic
(4)
build a community of developers
challenges
mostly internal (vs. external)
more cultural than technological
takeaways:
open innovation
efficiencies
‘woven into the web’
ecosystem effects
thanks.
@TanjaAita
@SethCLewis
Al2011
Al2011
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Al2011

ISOJ 2011

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Al2011

  1. 1. Open APIs and News Organizations: A Study of Open Innovation in Online Journalism Tanja Aitamurto Stanford University @TanjaAita Seth C. Lewis University of Minnesota @SethCLewis International Symposium on Online Journalism; Austin, TX; April 1, 2011
  2. 2. the R&D problem for news organizations
  3. 3. open innovation open APIs
  4. 4. four leading cases: NPR New York Times Guardian USA Today
  5. 5. 4 key benefits
  6. 6. (1) speed up internal / external product development
  7. 7. (2) find new revenue potential
  8. 8. (3) leverage the brand, drive traffic
  9. 9. (4) build a community of developers
  10. 10. challenges mostly internal (vs. external) more cultural than technological
  11. 11. takeaways: open innovation efficiencies ‘woven into the web’ ecosystem effects
  12. 12. thanks. @TanjaAita @SethCLewis

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