1.
Open APIs and News Organizations:
A Study of Open Innovation in Online Journalism
Tanja Aitamurto
Stanford University
@TanjaAita
Seth C. Lewis
University of Minnesota
@SethCLewis
International Symposium on Online Journalism; Austin, TX; April 1, 2011

2.
the R&D problem
for news organizations

3.
open innovation
open APIs

4.
four leading cases:
NPR
New York Times
Guardian
USA Today

5.
4 key benefits

6.
(1)
speed up internal / external
product development

7.
(2)
find new revenue potential

8.
(3)
leverage the brand, drive traffic

9.
(4)
build a community of developers

10.
challenges
mostly internal (vs. external)
more cultural than technological

11.
takeaways:
open innovation
efficiencies
‘woven into the web’
ecosystem effects

12.
thanks.
@TanjaAita
@SethCLewis