As Facebook continues its efforts to make money and provide users with the "best" user experience, businesses are getting hit hard. Reach and engagement numbers have taken a beating, and some Facebook page administrators are at a loss about what how to grow their pages (other than pour money into advertising and promoted posts).
It's time to go back to the essentials. Join Eric Highland as he digs into Facebook's algorithm, Edgerank, which determines how many people your Facebook page updates will reach. Discover actionable methods that work for pages with 500 fans, 1,500 fans and 100,000 fans, based on how users behave on Facebook and what they really want to see. There are no short-cuts to growing a Facebook page in the current environment, but Eric will show you that it's possible and it can even be fun.