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Ad words mantras for a high quality score

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Quality Score, PPC, and Revenue, these three words are related to each other in a rather intricate manner. Find out how and why.

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Ad words mantras for a high quality score

  1. 1. AdWords Mantras for a High Quality Score
  2. 2. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- Why is Quality Score important? • If you want to ace PPC, then you need to crack Quality Score. If you boost your Quality Score, you stand to reap a higher return on investment or ROI. If you have a good Quality Score, your cost per conversion and click comes down.
  3. 3. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- So, how does one boost Quality Score? Google AdWords is the best way to boost your SEO. And thus, focus on keywords, an important aspect of Google SEO strategy. Here are some aspects about Quality Score that you need to know to boost Google SEO: • Quality Score is a system of ranking, at a scale of 1 to 10. If your ads have a higher score, between 7 and 10, get a discount on cost per click.
  4. 4. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- • Make sure your keywords are split into targeted ad categories. Your keywords need to be targeted and in line with your landing page and the overall theme of the ad group. • The three aspects that are used to ascertain Quality Score include the ‘expected CTR’ or click-through rate, ad relevance and the landing page user experience. • The expected CTR is the rate of click-throughs on your ad leading to your landing page. The expected CTR gives you a sense of how good your keyword is or how relevant it is.
  5. 5. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- • The landing page experience is very important. Even if you are unable to create fresh ones or modify the old ones, pick the landing page that has shown the best performance on the conversion and engagement front, as part of your PPC campaign. • Don’t lose sight of the content on your site and landing pages; it needs to be unique, user-friendly and useful. Last but not the least, test the campaign with some users, on various parameters so you have a score to be proud of!
  6. 6. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- Knct Lab Overview • High performing digital marketing solutions provider • End-to-end services from data analysis, market research to campaign implementation • Google certified professionals • Experts across various functions: advertising, paid media, creative, analytics, web design & development, and marketing automation • Located in Bangalore • Visit us at www.knctlab.com
  7. 7. Ph: +91 80 88022000 info@knctlab.com www.knctlab.com Thank You

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