Design in Practice (V1)

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Linda Luu Agile East 2011

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Design in Practice (V1)

  1. 1. Linda Luu • Agile East 2011 !"#$#%&#(%)*+,-%.%,#/$012%#&%3#"0(0%%
  2. 2. Financial Services + Product Development + DesignSydney → Atlanta → Calgary → Seattle
  3. 3. WHAT IS AGILE DESIGN?
  4. 4. ‘Traditionally” user feedback is late in the delivery process... Delivery Concept % Envisioning Iteration 0 Iteration 1 % Release Process CustomerEngagement %
  5. 5. Agile design engages users early and often Delivery Concept % Envisioning Iteration 0 Iteration 1 % Release Process CustomerEngagement %
  6. 6. And prototyping for fast,rapid feedback with users & stakeholders
  7. 7. How?
  8. 8. A framework Concept Delivery InceptionIdeas > Test Ideas › Test Ideas › Test Design › Test › Build Design › Test › Build Design › Test › Build Design › Part 1 Part 2 Create the concepts Deliver the concepts
  9. 9. Part 1: Creating the conceptsResearch Ideas Test & evaluate
  10. 10. “If I had asked people what they wanted, they would have said faster horses.” — Henry Ford, Founder of Ford Motor Company
  11. 11. Case Study
  12. 12. Checkpoint: Project Inception Concept Delivery InceptionIdeas > Test Ideas › Test Ideas › Test Design › Test › Build Design › Test › Build Design › Test › Build Design › Business + Design + BA + Tech Lead + Developers Delivery Focus Business Focus Strategy + Design + BA + Tech Lead / Architect
  13. 13. Are you ready to ramp up your delivery team? So we’re all agreed then!
  14. 14. Part 2: Short cycles of design, test, build Concept Delivery InceptionIdeas > Test Ideas › Test Ideas › Test Design › Test › Build Design › Test › Build Design › Test › Build Design › Business + Design + BA + Tech Lead + Developers Delivery Focus Business Focus Strategy + Design + BA + Tech Lead / Architect
  15. 15. 10– tried & tested techniques – TO GET YOU UNSTUCK
  16. 16. 1Ramp up your dev teamwhen you have a concept agreed and tested.
  17. 17. 2Design foreveryone and youdesign for no one
  18. 18. 3People design better together.
  19. 19. 4Successfulsolutionslive here Will customers buy it? Is it feasible? Is it viable?
  20. 20. 5Keep it visual.
  21. 21. 6Greenhouse.Never sh*!house.
  22. 22. 7Stay ahead, but not too far ahead. “The developers are chomping on our h!ls again!”
  23. 23. 8Focus on the minimum viable prototype.
  24. 24. 9The software isthe deliverable.
  25. 25. 10 The designis never finished.
  26. 26. How is this different?!  Just enough of a concept, tested with users, to begin development!  Designers imbedded in project teams!  Short, iterative cycles of design, test, build!  Cross-functional teams (full-time)!  Team collaboration space & wall!  Just enough design (low fidelity)!  Just enough research!  Focus on working software as the deliverable
  27. 27. The benefits!  Ability respond to change!  Customer focused culture!  Avoiding rework of obvious usability issues!  Implementing a design that is true to concept!  Continuous feedback loop!  Clarity of investment at governance level!  Seed funding to further explore concepts outside annual funding process
  28. 28. “Fail early and often,in order to succeed sooner.” — Tom Kelley, IDEO
  29. 29. I’d love to hear from you! linda.luu@thoughtworks.com

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