ILP
WEEK 3 ASSIGNMENT:
TRADEMARK SEARCH
     [student name]
I came up with the phrase “Simply Complex” for use with
consumer electronics such as video cameras, Mp3 players, etc.
This...
My search came up with 3 results. Of the three, two are still
“LIVE” and one is “DEAD”. I will need to check the two that
...
The first company to file this trademark is Studio 7 Media. They are an
entertainment service company that offers software/we...
The second applicant is an individual. This person plans to use
the word mark for various apparel including, shirts, pants...
The last applicant was a Communications Corporation that
filed for the phrase as a service mark in 1981 and first used it in...
I could potentially be infringing on Studio 7 Media’s trademark.
Even though they are in the entertainment business indust...
Conclusion
The use of my trademark would be different from Studio 7
Media’s because I am using the trademark for a product ...
References
Studio 7 Media. (April 25, 2008). Simply Complex. Retrieved January 23,
2009, from http://tess2.uspto.gov/bin/s...
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  • Sample As3 Key

    1. 1. ILP WEEK 3 ASSIGNMENT: TRADEMARK SEARCH [student name]
    2. 2. I came up with the phrase “Simply Complex” for use with consumer electronics such as video cameras, Mp3 players, etc. This phrase is to describe the products my electronics company produces are simple to use, but contain complex technology that defeats our competitors.
    3. 3. My search came up with 3 results. Of the three, two are still “LIVE” and one is “DEAD”. I will need to check the two that are still “LIVE” so that I will not be infringing on their trademarks if I go forth with “Simply Complex.”
    4. 4. The first company to file this trademark is Studio 7 Media. They are an entertainment service company that offers software/website development, and graphic design services. The only concern here is that they are also in the field of new product development. Their current filing basis is “1B” which means that they are still planning to use to the trademark. There is a moderate risk of confusion.
    5. 5. The second applicant is an individual. This person plans to use the word mark for various apparel including, shirts, pants, jackets, etc. This person is not planning to use this trademark for consumer electronics. This person also has a current filing basis of “1b”. There is very low risk of confusion here.
    6. 6. The last applicant was a Communications Corporation that filed for the phrase as a service mark in 1981 and first used it in 1980. It has since been cancelled in 1989 and is now considered “DEAD”.
    7. 7. I could potentially be infringing on Studio 7 Media’s trademark. Even though they are in the entertainment business industry and offer services, they seem to also be in the field of new product development. Since we are both companies that are into researching technology, possible confusion of the trademarks may occur.
    8. 8. Conclusion The use of my trademark would be different from Studio 7 Media’s because I am using the trademark for a product and not a service. However, I do believe there could be a risk of confusion because both of our companies are into research technology. Upon further research, I headed to Studio 7 Media’s website at http://www.studio7media.com/ and found that they have already begun using the trademark “Simply Complex” on their front page, even though the USPTO website still lists it as “1b”. In conclusion, I do not think I will be using this trademark. A possible infringement case may occur if I go forth with “Simply Complex.” Even though Studio 7 Media is an entertainment business service company, they are also in the field of new product development and research technology. A conflict may occur between our companies because both of our companies are in the field of new product development and research technology.
    9. 9. References Studio 7 Media. (April 25, 2008). Simply Complex. Retrieved January 23, 2009, from http://tess2.uspto.gov/bin/showfield?f=doc&state=up1vta.2.1 Lorenzo, O. (August 12, 2008). Simply Complex. Retrieved January 23, 2009, from http://tess2.uspto.gov/bin/showfield?f=doc&state=up1vta.2.2 Cimply Complex Communications Cystems Corporation CORPORATION. (February 5, 1981). A SYSTEM OF REPORTS TO INCREASE THE PROFIT OF YOUR BUSINESS CIMPLY COMPLEX COMMUNICATIONS CYSTEMS CORPORATION. Retrieved January 23, 2009, from http://tess2.uspto.gov/bin/showfield? f=doc&state=up1vta.2.3

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