I came up with the phrase “Simply Complex” for use with
consumer electronics such as video cameras, Mp3 players, etc.
This phrase is to describe the products my electronics company
produces are simple to use, but contain complex technology
that defeats our competitors.
My search came up with 3 results. Of the three, two are still
“LIVE” and one is “DEAD”. I will need to check the two that
are still “LIVE” so that I will not be infringing on their
trademarks if I go forth with “Simply Complex.”
The ﬁrst company to ﬁle this trademark is Studio 7 Media. They are an
entertainment service company that oﬀers software/website development,
and graphic design services. The only concern here is that they are also in
the ﬁeld of new product development. Their current ﬁling basis is “1B”
which means that they are still planning to use to the trademark. There is
a moderate risk of confusion.
The second applicant is an individual. This person plans to use
the word mark for various apparel including, shirts, pants,
jackets, etc. This person is not planning to use this trademark
for consumer electronics. This person also has a current ﬁling
basis of “1b”. There is very low risk of confusion here.
The last applicant was a Communications Corporation that
ﬁled for the phrase as a service mark in 1981 and ﬁrst used it in
1980. It has since been cancelled in 1989 and is now considered
I could potentially be infringing on Studio 7 Media’s trademark.
Even though they are in the entertainment business industry
and oﬀer services, they seem to also be in the ﬁeld of new
product development. Since we are both companies that are
into researching technology, possible confusion of the
trademarks may occur.
The use of my trademark would be diﬀerent from Studio 7
Media’s because I am using the trademark for a product and not
a service. However, I do believe there could be a risk of
confusion because both of our companies are into research
technology. Upon further research, I headed to Studio 7 Media’s
website at http://www.studio7media.com/ and found that they
have already begun using the trademark “Simply Complex” on
their front page, even though the USPTO website still lists it as
In conclusion, I do not think I will be using this trademark. A
possible infringement case may occur if I go forth with “Simply
Complex.” Even though Studio 7 Media is an entertainment
business service company, they are also in the ﬁeld of new
product development and research technology. A conﬂict may
occur between our companies because both of our companies
are in the ﬁeld of new product development and research
Studio 7 Media. (April 25, 2008). Simply Complex. Retrieved January 23,
2009, from http://tess2.uspto.gov/bin/showﬁeld?f=doc&state=up1vta.2.1
Lorenzo, O. (August 12, 2008). Simply Complex. Retrieved January 23,
2009, from http://tess2.uspto.gov/bin/showﬁeld?f=doc&state=up1vta.2.2
Cimply Complex Communications Cystems Corporation
CORPORATION. (February 5, 1981). A SYSTEM OF REPORTS TO
INCREASE THE PROFIT OF YOUR BUSINESS CIMPLY
COMPLEX COMMUNICATIONS CYSTEMS CORPORATION.
Retrieved January 23, 2009, from http://tess2.uspto.gov/bin/showﬁeld?