I know the theme of this conference is “ Champion Creativity” but no matter how creative I tried to be, I couldn’t come up with anything witty. So I gave up, kept the boring title, and decided to just go with it.
Hi, I’m Kitty Barran and I wear a lot of hats. I have more than 20 years corporate media relations experience spanning international companies and small non-profits from Wichita, Dallas, San Francisco, LA to London. For my day job (and the one I get a paycheck for) I’m Communications and Grants Manager 211 Broward, a non-profit health and human services call center in Fort Lauderdale, Florida. That’s just north of Miami if you haven’t scoped out South Florida in a while. This is a picture of the beach about a mile from my house. It’s lovely in Denver today, but it’s about 80 at home and my boys are on Spring Break, I’m sure they’re wearing shorts sunglasses and are probably hoping Daddy will forget the sunscreen at the beach today.
in the spirit of March Madness, please allow e give you a little overview of my alma mater. Some of you may not have heard of Wichita State – the Shocks are playing Virginia Commonwealth in the second round of the 2012 NCAA Division I Men's Basketball Championship Thursday, March 15.
My beloved Wheatshockers won the 2011 NIT Tournament. Woo hoo!
Wichita State boasts one of the most successful college baseball teams of teams of all time.
But I’m most proud of our football team. Some of you will get that.
Now, please forgive my 2-minute spiel on 211, but I think it’s important for everyone across the US to know what 211 is. 211 nation’s central point of entry to the health and human services system. This free, confidential service is available 24-hours-a-day, 365-days-a-year across the country. We provide emotional support, needs assessment, crisis counseling and suicide intervention, and referral to the area’s most appropriate agency or program. Every call is answered by a highly trained and degreed counselor. CLICK ON VIDEO – PLAY TO 2:18 So, 211 is the place to call for most problems that aren’t fire, police or medical emergencies when you would call 911. 211 Broward answered more than 130,000 calls from people in need in 2010. Nearly 90% of the US is served by a 211 call center. Although a federally mandated service, 2-1-1 call centers receive no financial support from the federal government and rely on the support of businesses, foundations, government agencies and individual donors. I encourage you to find out more about yours.
Okay. Let me start by saying I’m not a professional speaker. But I’ve spent more than my share of time being the one on the other end of the mic, the other end of the phone, and the person at the podium at press conferences, talking to reporters and I think my years in media relations and crisis communications gives me a unique take on what I REALLY enjoy doing - the stuff I don’t get paid for – looking at the ever-evolving landscape of news. What it is, how it’s created, how it’s delivered, and who cares. I created teenspace211, a news-based online information resource for teens covering issues from alcohol and drugs to sex and relationships. I’m pro-bono director of development and a board member for BrowardBulldog.org, and independent non-profit investigative website, and I’m helping to build Eye on South Florida, a new on-line news and information network. And THAT’s what we’re here to talk about the today. This is the future of news. (CLICK) (AFTER VIDEO) That video was created by senior broadcast journalism student David Porter for a contest about the topic. Joan Shorenstein Center for Press, Politics and Public Policy at Harvard Kennedy School of Government 25th Anniversary Video Contest: The Future of News It was the same contest that I entered the clip on my vision of the Future of News that led to my speaking to you today. My clip didn’t win, and, I think the finalists tell the story better than I did, so I wanted you to see what the judges at Harvard and other journalism think tanks thought was the right direction.
I’m going to cover four areas: What is news; the state of play today; examples of new media in South Florida; and why PR professionals should look outside of the traditional media box when planning comprehensive media campaigns and responding to media inquiries you may think aren’t worth your time because it comes from alternative or non-traditional media.
So, What is News? Where are we and how did we get here?
News is no longer dictated by a talking head or the morning headlines. News that used to be “exclusive” becomes available to the masses as soon as it hits the Web, so it doesn’t hold any media loyalty value to readers. It’s a commodity driven by supply and demand. News is whatever we, collectively, say it is – like the more than 70 million people who watched the KONY video. (CLICK KONY) Not because ABC, NBC, CBS, CNN, FOX or the New York Times said it’s news, but because we, individually, say it’s news because it’s important to us. But remember, what’s news to you may not be news to me. We can follow like-minded media. Rather than news organizations pushing their content to readers in traditional media fashion, readers will pull the content they want to consume from their favorite sources. That allows us to put blinders on and zero in on one source of information that support our particular interests and ideologies, but might not be objective.
And, the most transformational aspect of news it that –today -- we all have the ability to create and distribute News. (CLICK FACEBOOK) I learned about the fire at the Paris Ritz Hotel on Facebook from a friend who lives in Paris and a friend of hers posted a Twitpic which she shared. Even my nine-year-old son has the ability to create news. (CLICK VIDEO) This clip was timely, provided essential information, and was received and shared by others. That clip was viewed about 30 times by family, friends and friends of friends. It is no less fits the definition of News than Rush Limbaugh and Sandra Fluke, or an accident on I-70 disrupting Denver traffic.
At the end of the day, I don’t think that “news” has really changed much at all. If Uncle David has a heart attack in Manhattan, Kansas, it’s still news to my family. Wars, politics, tragedies and miracles all still make “the news.” But we might share that information differently today than our parents did. The mediums –the delivery vehicles – that have changed. This won’t come as a surprise…newspaper circulation and advertising revenue has been declining since 2005, from a high of $48.6B in 2000 to a low of $22.7B in 2010 (last year data available) Through the economic downturn, not only have companies reigned in their advertising spend, but advertisers have more options than ever before. That means their message is diluted by fewer listeners, viewers and readers, in any one medium, and each of those mediums command less marketshare when selling their advertising real estate.
The decline in circulation and revenue has forced changes in the newsroom. It’s tough to keep up with all the losses of reporters and editors in the last decade. Erica Smith at Paper Cuts tries to up with the losses, and her figure of 41,000 job losses since 2007 not only goes unchallenged, but is generally considered conservative. According to the Bureau of Labor Statistics, News analysts, reporters, and correspondents held about 69,300 jobs in 2008 and Employment in the sector is expected to decline another 6 percent between 2008 and 2018. I think it will be higher. One of my favorite blogs comes from state-of-the industry analyst Adam Chadwick, an ex- New York Times editor and producer of the film Fit to Print. He’s making a documentary of the demise – and the future – of news.
But while newspaper circulation is on a steady decline, newspaper publishers increased page views to their MOBILE content by 65 percent on average in September 2011 compared to the same month in 2010. Here’s an interesting quote about that: “the data clearly show that in a media universe of multiple options and multiple platforms, consumers seek their information from sources they know and trust – newspapers,” said Caroline Little, Newspaper Association of American president and CEO. Really? So the fact that papers are losing subscriptions and ad revenue as their own readers and advertisers flock to the web shows CONFIDENCE in newspapers?
Another interesting little quip came from Chris Hughes, founder of facebook, who gallantly came riding in on his white horse to save the New Republic. Mr. Hughes said he was motivated by an interest in “the future of high-quality long-form journalism” and by an instinct that such journalism was a natural fit for tablets. He said he would “expand the amount of rigorous reporting and solid analysis” that the magazine produces. I have to interject here that that’s something I said waaay back in February 2010 in an Investigative News Network article about breathing new life into long form journalism - but I digress! http://www.investigativenewsnetwork.org/news/tablets-ereaders-and-long-form-investigative-journalism
Let’s stop here for minute and talk. I pose a new question…What constitutes a newspaper? I suggest that you do not need an FCC license or ink to create and distribute news. What do you think?
Which brings us to the State of Play today. We know that declining revenues have led to staff reductions at area newspapers and TV stations. There are those who say there’s no money to be made in covering real news – you can only monetize breaking news and entertainment news. Some say there aren't enough reporters to cover all of the courts, government entities, public services and businesses and hold those in public decision-making positions accountable for their actions. Really? I venture to say there are no longer enough EMPLOYED reporters to do it. Look, The news isn’t going away. The content is not going away – it’s just migrating, and we have to follow it, find it, help make it successful and use it to our advantage. The media landscape is evolving as people shift from traditional print, radio and television sources for their news to online sources. This is not a trend, but an evolution of the gathering, delivery and consumption of news and the opportunities are enormous.
Independent, hyperlocal, digital multi-media online news and information outlets are growing exponentially. These information hubs seek, create and distribute articles, stories, interviews, podcasts and documentaries about area events, agencies and organizations, entertainment and the arts, and more, and they have an advantage. They are not locked into a 2-minute package or a set number of words; they’re not trying to meet an editing deadline for a particular newscast. Partnerships are beginning to emerge around the country, where local print, radio, TV and online news outlets collaborate. Many of these new news organizations are non-profit. There are now more than 75 non-profit news sites around the country, many funded by community foundations interested in ensuring information that supports a free and democratic society. In an effort to give this burgeoning sector credibility, the Investigative News Network was formed to vet these newsrooms and establish criteria for eligibility – non partisan, transparent, adhere to a code of ethics, etc. (CLICK INN) The INN is just one of many organizations now dedicated to ensuring journalism standards are paramount as we go through this sea-change. The hub is a comprehensive overview of the steps needed to establish a sustainable non-profit information organization; (CLICK HUB) Free Press is all about non-profit media reform; and the Center for Public Integrity is probably the nation’s first non-profit (not considered public) news organization and influence and encourage not-for-profit and investigative news sites world-wide.
Is there any support or basis to think that there’s a national sea change underway? I think so. Based on significant announcements in the non-profit news industry in the last two years, I believe news is moving toward a public media model where there will be local news associations made up of print, radio, TV and online partners.
1. The Knight Foundation has a mandate to fill community information needs, foster community engagement and help residents participate in the creation and sharing of news and information. Their five-year $24M initiative with community and place-based foundations will significantly impact the way news is packaged and delivered across the country.
2. NPR and the Open Society Foundation have launched Impact of Government, an ambitious local-national journalism program that will add editorial resources and reporters to NPR member stations in all 50 states. NPR will ultimately add at least 100 journalists to cover the statehouse and related issues –to strengthen public radio’s service to local communities with reporting on-air and online. The pilot stations began work in March 2011. After the first year, NPR will phase in an additional 17 states, bringing the number of legislatures covered by the initiative to 25. Eventually, the initiative will cover every legislature in the country.
3. Bill Kling, retiring president and CEO of the American Public Media Group, announced a $100M plan to expand regional “public media” news operations to 100 reporters and editors per market. These news operations will be digital-first, text-heavy and video-ready, while porting over the audio from radio. In a June 2011 interview with NPRs Neal Conan, Kling said he’d like to see an increase in government funding for public media, specifically the Corporation for Public Broadcasting. wise that investment is. It's like investing in education.“Investing in public media is a wise investment. It's like investing in education. http://newsonomics.com/public-media-100-million-plan-100-journalists-per-city/
4. Recent announcements by Comcast to support local non-profit news in key NBC Universal markets: http://www.nytimes.com/2010/12/31/business/media/31comcast.html Comcast is pledging to establish partnerships between news nonprofits and at least five of the 10 NBC television stations that are owned by NBC Universal. The partnerships will be modeled on an existing relationship between KNSD, the NBC-owned station in San Diego, and voiceofsandiego.org, an innovative news organization that relies on donations from foundations, corporations and readers. In January NBC announced it will share stories, resources and content distribution with two public broadcasters, ProPublica and two local nonprofit newsrooms under the FCC agreement. In other metro areas, WCAU in Philadelphia will work with pubcaster WHYY, and KNBC in Los Angeles with team up with public radio station KPCC, operated by a sister organization to American Public Media. NBC will pair its Chicago station, WMAQ-TV, with the Chicago Reporter, a bimonthly investigative newspaper published by the Community Renewal Society, a long-established civil rights and social welfare group.
5. Release of the 2011 FCC Report by Steve Waldman Information Needs in Communities which says: in many communities, we now face a shortage of local, professional, accountability reporting. In his report he says, “This is likely to lead to the kinds of problems that are, not surprisingly, associated with a lack of accountability—more government waste, more local corruption, less effective schools, and other serious community problems. The independent watchdog function that the Founding Fathers envisioned for journalism—going so far as to call it crucial to a healthy democracy—is in some cases at risk at the local level. The nonprofit media sector has become far more varied, and important, than ever before.”
The non-profit media sector now includes state public affairs networks, wikis, local news websites, organizations producing investigative reporting, and journalism schools as well as low-power Fm stations, traditional public radio and TV, educational shows on satellite TV, and public access channels. Most of the players neither receive, nor seek, government funds. Rather than seeing themselves as competitors, commercial and nonprofit media are now finding it increasingly useful to collaborate.
The report makes six broad recommendations of which one is to: support nonprofit media to develop more sustainable business models, especially through private donations.
The landscape is changing. I know we have a lot of folks from west of the Rockies at this conference - The Western District includes California, Colorado, Hawaii, and Arizona so I want to show you what’s happening in your backyard. There are MANY MORE than the examples I’m showing here.
These are the internet equivalent of broadsheets.
Colorado is at the forefront of the evolution of journalism. I-News just celebrated its second anniversary and their founder Laura Frank said, “I-News journalism has inspired Coloradans to change laws and lives. We’ve reached millions of people through our media partners, and we’re helping reshape the future of public-interest journalism.”
Voice of San Diego is considered the standard-bearer in what local non-profits can achieve. Editors Scott Lewis and Andrew Donahue engage in conversation on Twitter, Facebook, LinkedIN - every hour, every day, driving traffic to the site and taking the San Diego Tribune on head-to-head.
OaklandLocal has one of the broadest reaches in terms of drilling down into the heart and soul of Oakland and Oakland residents. They really look at economics, education, the arts, from the ground up. Its San Francisco counterpart is the Bay Citizen.
Tucson Sentinel has literally moved into the space previously owned by the Tucson Citizen, a local daily, until it ceased operations in 2009. Dylan Smith, editor, is a hard-ass, seasoned journalist and I have no doubt the Tuscon Sentinel will continue to take market share from the Arizona Daily Star, the area’s only remaining daily.
MinnPost in the Minn/St.Paul area but serving all of Minnesota, is a partner with Minnesota Public radio and serves as a model of the public/not-for-profit model. MinnPost is one of the few non-profit news organizations to actually operate in the black without any grant funding.
I need to point out that not all new media is non-profit. Not by a long shot. Two of the most successful online-only ventures to surface are of course, the Huffington Post, and Young Turks. The Young Turks is the largest online news show in the world, covering politics, pop culture and lifestyle. If you don’t know about these guys, you should. The TYT Network is one of the Top 50 You Tube Partners, with over 30 million views a month and well over 670 million total video views on The Young Turks YouTube Channel. An award-winning online broadcast, The Young Turks won the 2011 People's Voice Webby Award for Best News & Politics Series, 2011 News/Politics Shorty Award, and Best Political Podcast 2009 at the Podcast Awards and Best Political News Site 2009 at the Mashable Awards. Additionally, The Young Turks with Cenk Uygur debuted on Current TV in December 2011.
(Young Turk is a progressive or insurgent member of an institution, movement, or political party. 2. Young person who rebels against authority or societal expectations.)
Let’s take moment here to talk about your news sources, what do you use? Who do you trust and why? Do you care if your news is paid for by ads and subscriptions or memberships and sponsorships? Is there more or less integrity in how news is funded?
So we’ve talked about what drives news today, how that’s playing out on a national scale and in local markets, so now I want to drill down and show you how it’s done as we get more hyperlocal.
According to the 2009 Florida's Civic Health Index, a study by the Lou Frey Institute of Politics and Government at the University of Central Florida and the Bob Graham Center for Public Service at the University of Florida , Florida falls near the bottom in every discernible measure of civic health like voting and volunteering. Broward County ranks last in community engagement among major metropolitan areas in the United States. “If we’re even able to double the numbers of those involved in the community we can accomplish so much more,” said Community Foundation of Broward President and CEO Linda Carter Linda Carter on February 11, 2011. Obviously there’s a tremendous opportunity here – what can we do to correct the sails?
This is how non-profit news is playing out across the state.
www.floridavoices.com Florida Voices’ revenue stream is made up of advertising and syndication opportunities. According to their editor, 17 newspapers have signed up to receive the website’s original opinion content. The business also receives revenue from its professional services section — a directory of public affairs businesses.
The Florida Center for Investigative Journalism operates out of Florida International University and is one of the few bilingual sites in the sector. FCIR was started with an Ethics and Excellence in Journalism grant and focuses on state-wide corruption.
The Florida Independent was started with a Knight Foundation matching grant to the Gulf Coast Community Foundation. It’s part of the American Independent News Network a growing national non-profit but locally funded operation that now covers Colorado, Iowa, Minnesota, New Mexico, Texas, Michigan, and Washington.
Let’s keep drilling down. Broward County.
Teenspace211 launched in June 2010 as the only non-profit news and information site reaching out to teens. Broward County is the sixth-largest school district in the country, surpassed only by New York, Los Angeles, Chicago, Las Vegas and Miami Dade. We have more than 300,000 students passing through the doors of our public schools every day and only one district-run resource to reach them. I think we can do better. I am currently looking for funding to hire a manager and editor and have grant apps into the Knight Foundation and State Farm.
BrowardBeat is a political blog started by Buddy Nevins, one of South Florida’s most colorful political correspondents. His contributions are very much in his own, established editorial style developed over many years at Sun-Sentinel. He is a well-respected columnist that dares speak from the only oasis of blue in a sea of red. Florida as a state is historically Republican with the exception of Broward County which tends to lean Democrat. As the second-largest county in the state, we have some influence.
Let’s take closer look at Browardbulldog.org.
Started in 2009 by Dan Christensen, veteran investigative journalist, let go by the Miami Herald after more than 30 years covering South Florida government and business Independent, non-profit, investigative; member of INN BrowardBulldog.org provides an online alternative for professional, experienced investigative reporting for Broward's 1.75 million residents and fills in the information gaps left by the downsizing of South Florida newsrooms. We see this first-hand in South Florida where important stories go unreported because of shifting priorities and lack of resources.
5 free-lance reporters, 3 pro-bono editors Former Sun Sentinel executive editor Gene Cryer chairs the board Regularly sell content to Sun Sentinel, Miami Herald, and occasionally to other papers across the state Content sharing agreements with Rueters, 100 Reporters, Investigative News Network and Publica, a women-led center for investigative journalism in Brazil (www.apublica.org). Publica is the first not-for-profit journalism center in the country, founded by women journalists with a track record of human rights reporting. There is a tie to Browad County because Port Everglades serves as one of if not the biggest point of entry into the US for human trafficking.
A series of articles about a Saudi family from Sarasota has received international attention and was picked up by the Telegraph in the UK, Young Turks ran a segment about it, the NY Times just ran an article about the findings – with no attribution to BB – and MSNBC ran the story with full attribution today. We’re excited to see where it gets picked up and where it leads.
This is all important because what I want to impress upon you is that “alternative” or “new” media can and should be taken seriously. These are veteran journalists who have their acts together. If my company was facing a communications crisis – say my CEO was just indicted for insider trading – I would no more want Dan Christensen on the other end of the phone than someone from the Miami Herald.
What’s BBs Local impact? Just won Broward County’s Non-Profit Rising Star of the Year award Multiple Society of Professional Journalist awards in 2011 Selected as one of 20 Knight Foundation News Entrepreneur sites for 2011 Impressive stats Unique IPs -20,894 February 2012 Page Views/CPM - 127,728 February 2012 Facebook – 670 “Likes” Twitter – 500+ Followers Cons Narrow in focus Expertise in print not multi-media Little opportunity for community involvement
So, we have some credible, respected new news options in South Florida. But what’s missing?
If, as we’ve heard before in this presentation, improving civic health comes from involving our residents in identifying the problems and answers, then Broward county does not have a media outlet where citizens help to determine and provide the content - programming that represents the issues, opinions and ideas important to the people of Broward County. There is not a place for Broward residents to find community-generated coverage of local events, programs documenting the work of local agencies and organizations, informational programming, entertainment shows, local documentaries, educational programming, the arts and more. A well-planned, comprehensive Broward Community Access Media Center can be part of the solution.
That’s where I started almost a year ago –April 2011. Trying to find supporters, resources, and a mechanism to build a real Community Access Media Center in Broward County. For a number of reasons, we consistently ran into obstacles for that model. Enter Eye on South Florida. Through sheer perseverance and a little serendipity, we are now on the road to building a non-profit, multi-media news network called Eye on South Florida that can take the best services of a Community Access Media Center combine it with the explosion of non-profit media and create a comprehensive look at life in South Florida.
I am very excited. I think I’ve shown some precedent to support this theory, that the future of news lies in an alliance of amateur and professional reporters, the tearing down of rigid journalism walls, and empowering “ordinary people” to take action on problems or issues that they themselves have defined as important. Through well-written articles, interviews, webcasts and podcasts and broader distribution of important stories, we can stir innovative thinking and increase engagement among citizens in the county’s many communities, and improve Broward County’s civic health.
According to a paper developed by the Open Technology Initiative of the New America Foundation at the request of the Alliance for Community Media (ACM), “We need to adapt the mission for community media. The key to sustaining a community media center in the future will be through its role in the provision of local broadband networks, operation of radio broadcast licenses as well as other communications infrastructure.”
We can educate media consumers about the fragmentation and dilution of local news and motivate interested individuals to support credible grassroots journalism. online, non-profit news delivery model is breathing new life into journalism, Today's online news environment provides an unprecedented ability to tell compelling community stories in new, creative ways. There is a conversation in which to engage, educate, motivate and inspire every interested individual. We may provide audio, video, blogs, podcasts, webinars and other digital media channels to address the community’s communications goals.
We have the ability and desire to be a multi-faceted news organization. And, we have a business plan that incorporates advertising, membership and sponsorship and other revenue streams to create sustainability.
A recent article by Conor Friedersdorf, an associate editor at The Atlantic, lays out a debatable argument that not all journalism need come from professional journalists to be credible.
He says, “The problem is that few professional reporters exist relative to the number of government bodies warranting scrutiny. What are the odds that journalists, left to their own devices, can adequately cover every instance of official corruption—especially in an era when advertising revenue subsidizes less journalism?
Might it be possible to change the old model—disaggregating investigation from journalism, and tapping as watchdogs folks who behave more like detectives or auditors than like reporters? As yet, I know of no nonprofit that has undertaken this approach. But a system of civic watchdogs regularly performing checks on every government entity—rather than doing spot-checks based on tips and intuition—certainly sounds appealing, at least in theory.
We need journalistic watchdogs. Various nonprofits are trying to figure out how best to subsidize their work, and more power to them. But it’s worth considering that not all privately initiated government scrutiny need be conducted as journalism.” (http://www.city-journal.org/2011/eon0804cf.html)
We really want to tell the stories of the community’s unsung heroes. One of the best ways to get out there and get known is to jump in with both feet. Through my role at 211 Broward, I have a natural connections to the hundreds of non-profits serving Broward county. We decided to start there as a way to build our brand and define our mission.
All of that passionate rhetoric is where I want to take Eye on South Florida. It’s not where we are. We’re building this one day at a time and I encourage you to check back every couple of weeks to see how far we’ve come. I truly believe we’re on the edge, the very precipice, of something truly unique and remarkable in the new media marketplace.
So, what does this shift in news mean to you, the PR professional? It means you need to pay attention to your marketplace. What’s happening in YOUR backyard?
Identify new media in your market Add them to your distribution list Request that BW, PR Newswire, Cision and others add them Make contacts now; you’ll be glad you did
I want to leave you with the winning entry from the Shorenstien’s 25th anniversary video contest. I think it sums it up The Future of News rather well.
The Future of News / PRSA March12, 2012
THE FUTURE OF NEWS
Or, the new news ecosystem and how PR professionals can take
advantage of it
211 Broward / Broward Bulldog / Eye on South Florida
and Grants Manager, 211
Broward (South Florida)
Consultant, Office of the
CEO, Zurich Financial
National Media Relations
Insurance Group (Los
Network of California (San
Director of Public
Manager, Via Christi
Medical Center (Wichita)
BA in Journalism, Wichita
Shocks are playing
in the second round of
the 2012 NCAA Division
I Men's Basketball
Thursday, March 15.
Wheatshockers won the
2011 NIT Tournament.
Wichita State boasts
one of the most
baseball teams of teams
of all time
But I’m most proud of
our football team.
If it’s not 911 or
411, it’s probably
THE FUTURE OF NEWS
Joan Shorenstein Center for
Press, Politics and Public
Policy at Harvard Kennedy
School of Government
25th Anniversary Video
Contest: The Future of
Runner-up "The News In
2036: Reporting to the
Present from the Future"
by David Porter
THE FUTURE OF NEWS
What is news – Where are we and how did we get
State of play today
What’s happening in South Florida
What’s a PR professional to do?
WHAT IS NEWS
Where are we and how did we get here?
WHAT IS NEWS
News is personal; it’s
whatever you say it is
Create your own “RSS
newspaper” to get just
the news you want
Breadth of specific
ideologies means one
point of view (i.e. Right,
Left, Christian, Sports,
The very definition of News
THIS is News.
KONY 2012, a 30-minute
video about Ugandan warlord
Joseph Kony released a
week ago today went viral
and had 72M views last time I
The Ritz in Paris caught fire
on Thursday. I found out
about it on Facebook, from a
This is a video my son made
one day last week when he
was bored. It’s been watched
about 20 times.
WHAT IS NEWS
News is expanding and
contracting at the same time.
News is expanding and contracting
at the same time.
According to data from
Association of America,
circulation peaked in
the early 1990’s at
62.5M subscribers and
has been falling since
1995 to a 2010 low of
WHAT IS NEWS
Journalism Job Losses
2007 = 2,293 (mid-
2008 + 15,993
2009 + 14,825
2010 + 2,920
2011 + 4,111
2012 + 951, so far
Total = 41,093
Fit to PrintErica Smith, Paper Cuts Blog
WHAT IS NEWS
What is news to you?
Where do you get your
Is it a Newspaper? Blog?
What’s the difference?
Does a video have to be
on TV to be news?
Does a sound bite have
to be broadcast to be
How does this drive your
News is expanding and contracting
at the same time.
Source: Pew Research Center,
STATE OF PLAY
An informed, engaged public is at the root of a
community’s civic well-being and is essential to a free
and democratic society.
Knight News Challenge
Knight Community Information Challenge
Impact of Government
Funded by Open Society Foundations NPR stations
will add 100+ statehouse reporters and editors
Bill Kling, founder of Minnesota Public Radio and
retiring president and CEO of the American Public
Media Group, announced a $100M plan to expand
regional “public media” news operations to 100
reporters and editors per market.
Included in Comcast’s promises regarding its
acquisition of NBC is a plan to stimulate the growth
of nonprofit news organizations.
June 2011- Steve Waldman/FCC white paper:
Information Needs of Communities
Includes six broad recommendations of which one
is to: support nonprofit media to develop more
sustainable business models, especially through
WHAT’S HAPPENING ON THE GROUND
Successful Examples Using five years' worth of
data from the Council of
LinkedIn has calculated
how the job rate has
grown or declined in
various industries, finding
that "internet" category
and "online publishing"
are two of the fastest
Not all Not-for-Profit Q&A
WHAT’S HAPPENING ON THE GROUND
What technology/platform do
you use for new?
Who do you trust and why?
Do you care if your news is paid
for by ads and subscriptions or
Is there more or less integrity in
how news is funded?
STATE OF PLAY IN FLORIDA
2009 Florida's Civic Health Index
Florida falls near the bottom in every discernible
measure of civic health like voting and volunteering.
Broward County ranks last in community
engagement among major metropolitan areas in the
United States. This is a civic disaster.
“If we’re even able to double the numbers of those
involved in the community we can accomplish so much
more,” said Community Foundation of Broward
President and CEO Linda Carter Linda Carter on
February 11, 2011.
Broward County has an established need for more civic
discourse = Problem or Opportunity?
MEDIA INNOVATIONS IN FLORIDA
Statewide Broward County
Started in 2009 by Dan Christensen
Independent, non-profit, investigative; member of INN
Filling gaps left by lack of resources at area print media
5 experienced free-lance reporters, 3 pro-bono editors
Former Sun Sentinel executive editor chairs board
Sell content to Sun Sentinel, Miami Herald
Content sharing agreements with Rueters, 100
Reporters, Investigative News Network and Publica, a
women-led center for investigative journalism in Brazil
911 series has received international attention; images
purchased by MSNBC
Just added video
Just won Broward County’s Non-Profit Rising Star of the
Multiple Society of Professional Journalist awards in
Selected as one of 20 Knight Foundation News
Entrepreneur sites for 2011
Unique IPs -20,894 February 2012
Page Views/CPM - 127,728 February 2012
Facebook – 670 “Likes”
Twitter – 500+ Followers
Narrow in focus
Expertise in print not multi-media
Little opportunity for community involvement
MEDIA INNOVATIONS: WHAT’S MISSING?
an effective method for encouraging innovative
thinking and improving our country’s civic health is
bringing journalistic ethics and storytelling methods
to the average person.
The future of
news lies in an
take action on
EYE ON SOUTH FLORIDA
We believe journalism is a public service that is
essential to a free and democratic society. Eye on
South Florida can bridge the gap by delivering more of
the original, local, issue-oriented news and information
our community needs.
Today's online distribution environment provides an
unprecedented ability to tell the community’s story in
new, creative ways. We have the ability and desire to be
a multi-faceted information organization. And, we will
develop a business plan that incorporates advertising,
membership and sponsorship and other revenue
streams to create sustainability.
EYE ON SOUTH FLORIDA
Tell your story, your
Sharing and archiving
Finding ways to