Does cognitive heuristics helpelectorate make better decisionsand vote for right candidate?Zhou Hao 11186119Kittikun Sangnin 11307345Jiayuan Huang 11472267
Introduction• Cognitive Heuristics• Our question• Why is it Interesting? public issues effectiveness of decision making process by voters right leader?
Literature Review• Political Cognitive Heuristics Party Affiliation Ideology Endorsements Polls result Candidates’ Appearance• Lau and Redlawsk’s Hypotheses All voters employ heuristics Effectiveness vs. Sophistication Complexity of Situation vs. Frequency/Accuracy of Use
Literature Review (Continue)• Methodology : Dynamic Process Tracing, Mock Election• Analysis of Result• Their Discussion
Discussion• Result of using cognitive heuristic Efficiency Political experts Biases Direct Measure Political Sophistication Situational Factors
Reflection• Limitations of article Research design lack in “mundane realism” Evaluation of the candidates’ effectiveness lack in the appropriate measurement Study is held on the large scale of area, it should be carried out the small primary election
Conclusion• voters applied the cognitive heuristics in decision making• It is reasonable to conclude that the political sophistication result in the better use of cognitive heuristic.• In the complex environment, there is an increase in the probability of application of the cognitive heuristic by voters.
Reference• Lau, Richard R., Redlawsk, David P., 2001. ‘Advantages and Disadvantages of Cognitive Heuristics in Political Decision Making’. American Journal of Political Science 45(October):951-971.• Kahneman, Daniel, Paul Slovic, and Amos Tversky, Eds. 1982. ‘Judgement Under Uncertainty:Heuristics and Biases’. N` ew York: Cambridge.