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7 Steps to Developing Your Social Media Strategy


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I created the 7 steps to introduce the idea of developing a social media strategy. The content is based upon workshops I facilitate.

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7 Steps to Developing Your Social Media Strategy

  1. 1. Your social media strategy: 7 steps to developing your social media strategy Kirsten Thompson @_KirstenT | | University of Leeds
  2. 2. 1. Review Your digital identity = everything about you on the web You cannot control your digital identity but you can manage it Review your existing presence Delete unused accounts Monitor chatter about you + your work (social listening) Speak to Communications + Marketing re institutional social media accounts.
  3. 3. 2. Plan What are you aiming to achieve? Who is your target audience? Which platforms? Consider institutional values + professional body values Understand platform terms of use Consider boundaries between personal + professional identities Plan content + time Manage expectations – disclaimers, community guidelines Escalation + exit plans
  4. 4. 3. Brand Be consistent Use vanity URLs e.g. Official name for institutional accounts Include “own views” (individual accounts) Be clear about purpose in your branding + profiles > use those keywords!
  5. 5. 4. Protect Online communication: • Existing laws + regs apply • Privacy + anonymity do not = protected • Impact of sharing opinion • Disclaimers Mobile + security: • Use official + trusted third-party apps - research • Location services on/off? • How secure is your mobile device? • Strong passwords?
  6. 6. 5. Connect Be selective regarding who you connect with publicly online Most employers screen prospective candidates on social media Make relevant professional connections Apps to keep in touch with your networks Apps to monitor + grow your following
  7. 7. 6. Engage Level + frequency = your choice but considers your aims, global audience + platform Mode of address + language Keep it relevant Keep it legal, decent, honest + true Think/read before you post, share, like Monitor scheduled content + adapt if needed Acknowledge those who communicate with you but ignore, block and report spammers
  8. 8. 7. Evaluate Continue to review your digital identity Evaluate your social media activity (account, content, engagement, impact) Keep updated with platform + mobile app developments Monitor your privacy settings Keep updated with legal developments
  9. 9. Plan you social media strategy