Sprout Brand Development

434 views

Published on

SPROUT is a private label line developed in 2008 for The M. Conley Company. Slides include product debut event promotion, invitation, signage, promotional product and packaging.

Published in: Business, Health & Medicine
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
434
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Sprout Brand Development

  1. 1. The M. Conley Company 1312 Fourth St. S.E. • Canton, Ohio Phone: (330) 456-8243 G u e s t C o l u m n Downtown has played a vital role in my work and in my life during the past 23 years that I have been with Trillium Family Solutions. This social services agency has always been based in the center city – in various locations including the former United Way building and now the Stern and Mann building – with good reason. Many of our clients live downtown or near downtown. Many of the human services agencies with which we work are located downtown. So are the Stark County Courthouse and probate court – a very important consideration because many of our clients are involved in the court system. A bus line runs through downtown. As a result, it simply makes good sense that when Trillium moves into a larger facility next fall, it will be downtown – the former Polsky’s building at 624 Market Ave. N.! We now own the building and are renovat- ing it, with generous donations and support from Aultman, Huntington Bank, the Stark County foundations and others. Owning the building will enable Trillium to have more control over its budget, eliminating rent that continues to rise in large increments and hefty parking fees for our 160 employees. The new facility has contiguous free parking and is more handicapped – accessible. It is nearly double the size of our current cramped offices and will provide space where I can conduct meetings with all employees at one time – a first! A new phone system will enable us to connect with our other sites instantly, and, critically important, the space will be professional, fresh and clean. It speaks to the dignity with which we hold our clients. From a personal standpoint, I love being downtown. I can walk anywhere I need to go. I enjoy the variety of restaurants and like seeing people I know – great for networking! Downtown is a true neighborhood of very friendly people. Eve S. Brown is president and CEO of Trillium Family Solutions. 3It makes good sense to stay downtown! By Eve S. Brown For The M. Conley Company, family values trans- late into social responsibility. Established nearly 100 years ago and now in its fourth generation of private ownership, the company is taking its deep- seeded commitment to its employees and the com- munity into an important new arena. It is quickly becoming a business leader in sustainability and environmental responsibility. “We have always focused on our own backyard,” said Kirsten Conley, creative director and brand manager. “Environmentalism is one of our core val- ues. It is our social responsibility, and the market demands it.” The company strives to make all internal operations as eco-friendly as possible, recycling waste materi- als in its corporate offices as well as its distribution center with the help of Team M. Conley, a group of employees with a strong awareness of green val- ues that also helps carry out the company’s phil- anthropic spirit with charitable, community-minded projects. The company is making strides toward a paperless workplace, converting to high-efficiency lighting and Green Seal-certified products for in-house cleaning, installing operable windows in the work- space to increase daylight and natural ventilation for the benefit of its employees’ health and well-being, reducing printing in favor of an on-line catalog, and conducting frequent training for its staff on the advancements of eco-friendly products, industry trends, ecological concerns, and up-to- date USGBC (U.S. Green Building Council) environmental standards. Perhaps most notable is the company’s cultivation of an on-staff environmental expert to serve as a resource not only for its own business, but also to its customers, the City and the community. Holly Conley, the company’s environmental consultant, is in the process of completing a stringent course of study to become a LEED AP (Leadership in Energy and Environmental Design Accredited Professional). This credential demon- strates a thorough understanding of green building and the LEED Green Building Rating System, which sets standards for environmentally sustainable con- struction, renovation and building maintenance. Holly’s expertise was critical in helping the com- pany share its knowledge and build an awareness of green services and products via the first annual Green Exhibition Trade Show, launched this past April at, appropriately, The Metropolitan Centre, one of only four LEED-certified buildings in Ohio. Manufacturers presented green alternatives across all product lines distributed by The M. Conley Company. The company has branded these prod- ucts under the name “SPROUT” so their customers can easily identify their eco-friendly choices. “We hope that we opened some eyes about green products and challenged some misconceptions that environmentally conscious goods are more expen- sive or of lesser quality than others,” Conley said. The M. Conley Company has branded a line of eco-friendly products with the name ‘sprout.’
  2. 2. experience the latest in green product solutions hosted by THE M. CONLEY COMPANY
  3. 3. april 18 11am a green exhibition Keynote— Holly Harlan, President & Founder of E4S, Entrepreneurs for Sustainability 1215 pm Booth Side Presenters— Jan Spademan, GE Consumer & Industrial [The Energy Policy Act] Ray Liva, Nobles [ECH2 O Technology] 11am/1pm Jan Castora, Pactiv [Environmental Update] 11am/1pm/2pm/3pm Joe Syms, 3M Commercial [LEED & GreenSeal] 1115 am/115 pm/215 pm David Tucker, Kimberly Clark Professional [Sustainability Achieved with Balance] 1130 am/230 pm/330 pm Karl & Casey Krehbiel, Bagcraft [EcoCraft] The Metropolitan Centre— 601 Cleveland Ave NW, Canton rsvp: gogreen@mconley.com sow the seeds of change.
  4. 4. RUBBERMAID KIMBERLY CLARK JOHNSON DIVERSEY 3M ZEROFLUSH BOBRICK GOJO NILODOR GE UNITED RESOURCES GROUP PROTEAM ANDERSON MATTING RANPAK GEORGIA PACIFIC BAGCRAFT TECHNICAL CONCEPTS PACTIV AUTOMATED PACKAGING PINNACLE ORION BERRY PLASTICS PREGIS CLOROX NOBLES 3M COMMERCIAL NSS RUBBERMAID KIMBERLY CLARK JOHNSON DIVERSEY 3M ZEROFLUSH BOBRICK GOJO NILODOR GE UNITED RESOURCES GROUP PROTEAM ANDERSON MATTING RANPAK GEORGIA PACIFIC BAGCRAFT TECHNICAL CONCEPTS PACTIV AUTOMATED PACKAGING PINNACLE ORION BERRY PLASTICS PREGIS CLOROX NOBLES 3M COMMERCIAL NSS RUBBERMAID KIMBERLY CLARK JOHNSON DIVERSEY 3M ZEROFLUSH BOBRICK GOJO NILODOR GE UNITED RESOURCES GROUP PROTEAM ANDERSON MATTING RANPAK GEORGIA PACIFIC BAGCRAFT TECHNICAL CONCEPTS PACTIV AUTOMATED PACKAGING PINNACLE ORION BERRY PLASTICS PREGIS CLOROX NOBLES 3M COMMERCIAL NSS RUBBERMAID KIMBERLY CLARK JOHNSON DIVERSEY 3M ZEROFLUSH BOBRICK GOJO NILODOR GE UNITED RESOURCES GROUP PROTEAM ANDERSON MATTING RANPAK GEORGIA PACIFIC BAGCRAFT TECHNICAL CONCEPTS PACTIV AUTOMATED PACKAGING PINNACLE ORION BERRY PLASTICS PREGIS CLOROX NOBLES 3M COMMERCIAL NSS RUBBERMAID KIMBERLY CLARK JOHNSON DIVERSEY 3M ZEROFLUSH BOBRICK GOJO NILODOR GE UNITED RESOURCES GROUP PROTEAM ANDERSON MATTING RANPAK GEORGIA PACIFIC BAGCRAFT TECHNICAL CONCEPTS PACTIV AUTOMATED PACKAGING PINNACLE ORION BERRY PLASTICS PREGIS CLOROX NOBLES 3M COMMERCIAL NSS RUBBERMAID KIMBERLY CLARK JOHNSON DIVERSEY 3M ZEROFLUSH BOBRICK GOJO NILODOR GE UNITED RESOURCES GROUP PROTEAM ANDERSON MATTING RANPAK GEORGIA PACIFIC BAGCRAFT TECHNICAL CONCEPTS PACTIV AUTOMATED PACKAGING PINNACLE ORION BERRY PLASTICS PREGIS CLOROX NOBLES 3M COMMERCIAL NSS RUBBERMAID KIMBERLY CLARK JOHNSON DIVERSEY 3M ZEROFLUSH BOBRICK GOJO NILODOR GE UNITED RESOURCES GROUP PROTEAM ANDERSON MATTING RANPAK GEORGIA PACIFIC BAGCRAFT TECHNICAL CONCEPTS PACTIV AUTOMATED PACKAGING PINNACLE ORION BERRY PLASTICS PREGIS CLOROX NOBLES 3M COMMERCIAL NSS RUBBERMAID KIMBERLY CLARK JOHNSON DIVERSEY 3M ZEROFLUSH BOBRICK GOJO NILODOR GE UNITED RESOURCES GROUP PROTEAM ANDERSON MATTING RANPAK GEORGIA PACIFIC BAGCRAFT TECHNICAL CONCEPTS PACTIV AUTOMATED PACKAGING PINNACLE ORION BERRY PLASTICS PREGIS CLOROX NOBLES 3M COMMERCIAL NSS RUBBERMAID KIMBERLY CLARK JOHNSON DIVERSEY 3M ZEROFLUSH BOBRICK GOJO NILODOR GE UNITED RESOURCES GROUP PRO TEAM ANDERSON MATTING RANPAK GEORGIA PACIFIC BAGCRAFT TECHNICAL CONCEPTS PACTIV AUTOMATED PACKAGING PINNACLE ORION BERRY PLASTICS PREGIS CLOROX NOBLES 3M You’re invited to experience the latest in Green innovations and products that the industry has to offer at A Green Exhibition, hosted by The M. Conley Company. Stop by and see our new line of environmentally responsible products and learn ways to use them that will help you better understand why it makes sense to buy Green! Watch product demonstrations and learn from industry experts. You will experience firsthand how buying Green can improve product performance, boost employee efficiency, enhance indoor environmental quality and add extra green to your pockets – all while adding a little food to your belly! Exhibition hours are 11am—4pm. Join us after the event for well made drinks and well informed dialogue at the Blue Olive Jazz Club [basement level]. RSVP to: GoGreen@mconley.com or call 330.580.6359 for more details. *This invitation is made Carbon Neutral and is Green Seal certified FSC certified PCF certified and 100% post consumer fiber content.
  5. 5. sproutsowtheseedsofchange. TheM.ConleyCompany

×