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SYANA RETREAT 2011 - Activism through Social Media


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SYANA RETREAT 2011 - Activism through Social Media

  1. 1. Activism through social media<br />@kirpaul<br />#syana2011<br />
  2. 2. REARRANGE (4 MIN)<br />DEFINITIONS (1 MIN)<br />FACEBOOK VS TWITTER (2 MIN)<br />HOW TO TWEET (10 MIN)<br />POWER OF THE INTERNET (10 MIN)<br />SOCIAL GIVING (3 MIN)<br />HOW TO GET STARTED <br />Outline<br />#SYANA2011<br />
  3. 3. A category of sites that is based on user participation and user-generated content. <br />They include social networking sites like Twitter, Facebook, or LinkedIn, social bookmarking sites like, social news sites like Reddit, and other sites that are centered on user interaction.<br />so·cialme·di·a<br />#SYANA2011<br />
  4. 4. 629 million users<br />5.5 million status updates & 8.1 million messages sent per hour<br />Keeps you in a filter bubble.<br />200 million users<br />12.5 million tweets per hour<br />Conversational.<br />Facebook vs twitter<br />#SYANA2011<br />
  5. 5. Normal Tweets<br />@Mentions<br />@Replies<br />TWEETs<br />#SYANA2011<br />
  6. 6. One person can connect to the world.<br />Opening the megaphone.<br />History<br />“If the Internet didn’t exist, Barack Obama would not be president of the United States” – Ben Rattray.<br />Organize passionate people to work together for a change.<br />Ranting vs. Acting<br />Slacktivism vs. Activism<br />Tunisia/Egypt<br />"Why do the Tunisian youth 'demonstrate' in the streets, don't they have Facebook?“<br />KhaledSaid’s death<br />World Aids Day<br />Punjab Police<br />1984?<br />Power of One ►Power of One Million<br />#SYANA2011<br />
  7. 7. 2009 - 15 Billion donated via online giving<br />People who use online tools raise 6x more<br />Average donation size<br />Online/Web - $60<br />Mobile Web - $56<br />Facebook/Twitter - $40<br />Twitter users increased goals by at least 3x & raised 10x more than those who don’t use Twitter<br />Twitter was only method where average fundraiser beat his or her goal. <br />Only 50% of people tap into their social network when fundraising<br />50% of people only give because their friends asked<br />Twitter and Facebook posts convert .25% of impressions into donations.<br />Social Giving<br />#SYANA2011<br />