<ul><li>Five Essential Abilities: </li></ul><ul><li>Writing skill </li></ul><ul><li>Research ability </li></ul><ul><li>Pla...
<ul><li>“ Public Relations is a leadership and  </li></ul><ul><li>management function that helps achieve  </li></ul><ul><l...
<ul><li>The Role of Public Relations </li></ul><ul><ul><ul><li>The eyes and ears of an organization </li></ul></ul></ul><u...
<ul><li>“ If an individual is to give advice to others, he  </li></ul><ul><li>should have knowledge and understanding. A  ...
The Components of Public Relations <ul><li>Counseling </li></ul><ul><li>Research </li></ul><ul><li>Media relations </li></...
<ul><li>“ Experience in public relations and other  </li></ul><ul><li>professions shows that those attaining greatest  </l...
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Public relations and liberal arts education

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Presentation for Curry College Open House information sessions.

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Public relations and liberal arts education

  1. 6. <ul><li>Five Essential Abilities: </li></ul><ul><li>Writing skill </li></ul><ul><li>Research ability </li></ul><ul><li>Planning expertise </li></ul><ul><li>Problem-solving ability </li></ul><ul><li>Business/economics competence </li></ul>
  2. 7. <ul><li>“ Public Relations is a leadership and </li></ul><ul><li>management function that helps achieve </li></ul><ul><li>organizational objectives, define philosophy, and facilitate organizational change.” </li></ul><ul><li>Dan Lattimore et al </li></ul><ul><li>“ Public Relations: The Profession </li></ul><ul><li>and the Practice” (2007) </li></ul>
  3. 8. <ul><li>The Role of Public Relations </li></ul><ul><ul><ul><li>The eyes and ears of an organization </li></ul></ul></ul><ul><ul><ul><li>The link between the chief executive and the marketplace </li></ul></ul></ul><ul><ul><ul><li>Responsible for reputation management </li></ul></ul></ul>
  4. 9. <ul><li>“ If an individual is to give advice to others, he </li></ul><ul><li>should have knowledge and understanding. A </li></ul><ul><li>liberal-arts education or its equivalent is a </li></ul><ul><li>necessity…The [well-grounded] practitioner… </li></ul><ul><li>will be better able to judge the future in terms </li></ul><ul><li>of the past and the present.” </li></ul><ul><li>Edward L. Bernays </li></ul><ul><li>“ A Definitive Study of Your Future </li></ul><ul><li>in Public Relations” (1961) </li></ul>
  5. 10. The Components of Public Relations <ul><li>Counseling </li></ul><ul><li>Research </li></ul><ul><li>Media relations </li></ul><ul><li>Publicity </li></ul><ul><li>Employee/member relations </li></ul><ul><li>Community relations </li></ul><ul><li>Public affairs </li></ul><ul><li>Government affairs </li></ul><ul><li>Issues management </li></ul><ul><li>Financial relations </li></ul><ul><li>Industry relations </li></ul><ul><li>Development </li></ul><ul><li>Multicultural relations </li></ul><ul><li>Special events </li></ul><ul><li>Marketing communications </li></ul>
  6. 11. <ul><li>“ Experience in public relations and other </li></ul><ul><li>professions shows that those attaining greatest </li></ul><ul><li>success obtained a thorough grounding in the </li></ul><ul><li>humanities before acquiring their professional </li></ul><ul><li>skills.” </li></ul><ul><li>Edward L. Bernays </li></ul><ul><li>“ A Definitive Study of Your Future </li></ul><ul><li>in Public Relations” (1961) </li></ul>

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