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ABB Paperless Event Concept 1.0


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Disha Communciations paper less event concept presentation; for more details log on to

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ABB Paperless Event Concept 1.0

  1. 1. Paperless Event Concept by Disha Digital 26th November 2012 08/30/13 1
  2. 2. What is happening ? • Visitors come and go, without being identified • Visitors skim the outside of the booth, but don't engage with your brand, your products, or your staff. They leave without really knowing what you do • Visitors pick up a paper leaflet, a flyer or a catalogue – but you don't know who they are, or whether the information ends up in the trash a few isles away • You don't know if the information provided was sufficiently clear or engaging 08/30/13 2
  3. 3. • of all show and product literature left in hotel rooms before attendees return home! • People love not carrying crap around. We live and die by our phones now. 70% 08/30/13 3
  4. 4. Go Paperless - Go Digital This shift is not only environmentally friendly, it’s also cheaper (eliminating printing and costs for materials) and facilitates post-event engagement by allowing attendees to save everything on their smart phones, pc or any digital device. Make your brochures travel digitally with people and more accessible. 08/30/13 4
  5. 5. Welcome Visit Follow-up Where do I begin? Send visit recap emails that include the relevant marketing materials for each customer. Track their interest by measuring response rate. The strategy Welcome visitors to your booth and capture their identity Guide them through a journey of your products and services 08/30/13 5
  6. 6. Increase your effectiveness • Draw visitors to your booth • Have visitors engage with your staff and your marketing materials • Increase the time they spend learning about your products and services • Go digital, leverage on digital media and the social ecosphere 08/30/13 6
  7. 7. Prepare Allow visitors to collect product information digitally, "with a touch“ via QR codes scanning from marketing posters, ask them to download the mob app through free wifi so you can track who collected what, where and when. 08/30/13 7
  8. 8. When they visit… • Record His/hers visit • Enrich you visitor database by adding a scan of their business card via mobile phone photo or scan. • Track what the visitor collects in your booth08/30/13 8
  9. 9. Walk-Through • Lead visitors through a more effective overview of your products & services: • Visitors to your booth can be led through a visit, and have your sales representative collect information on their behalf • Upon leaving, the visitor instantly receives an email recap with all the content that was collected during the visit 08/30/13 9
  10. 10. 1.Give attendees a choice of scanning a QR code to collect your marketing materials through printed Posters placed at prominent locations. QR codes can also function as aids for contests/games to make the event curious and fun. 2. Prominently display QR codes on stalls, and other locations along with your marketing material. 3.Allow visitors to download MobileApp at the event using your wifi .Mobile app can be a QR code scanner if they dont have it installed or a combination of brand info, Product tour etc along with the scanner. 4.Provide free WIFI to browse. How to deploy QR codes and mobile-optimized apps & Web sites 08/30/13 10
  11. 11. Keep track of who visited your stall /booth 1. Register visitors by reading their badge or business card. 2. Send him a post-visit email and track what documents he downloads or views 3. Send visit recap emails that include the relevant marketing materials for each customer. Track their interest by measuring response rate using analytics . 08/30/13 11
  12. 12. KIOSK ( Touch Screen) 1. An app/touch enabled webapp to collect / register visitors and let them browse through the contents, register via single signing on methods as GOOGLE, FB, twitter accounts. 2. Plan activity for the user to browse interactively through marketing content and share the same with the SOCIAL MEDIA account he signs on. 08/30/13 12
  13. 13. Thank You!!! 08/30/13 13