‘Twitterpated’ Marketing & PR
Utah Technology Council Annual PR Event Presentation
by Kip Meacham
While social media tools such as Twitter, Facebook, Pinterest and others present new opportunities for innovative marketing and public relations professionals, they are simply that—tools—and not an end unto themselves. Only by understanding and planning the three elements of conversation, content and context will we realize an advantage in our messaging and communications.
Methods for adding social media outreach to the press release process, a case study in executing a successful “tweetchat”, a useful lists of Twitter-focused tools, and a marketing/PR professionals’ social media reading list are included.
Presented on 13 December 2012 in Salt Lake City, Utah by Kip Meacham, vice president of marketing for Salt Lake City, Utah-based Card Access, Inc.