Online shop diy

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A guide to start an eCommerce business online

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Online shop diy

  1. 1. 1http://www.biz-online.hk ! This presentation pdf can be download at : http://cloud.biz-online.hk/f/17a8413155/ To discuss : http://www.eshopowners.hk/qh Online Shop DIY with open source eCommerce software seth@biz-online.hkBy:
  2. 2. 2http://www.biz-online.hk ! 1 2 3 4 Introduction eCommerce platform Features Highlight SEO/SEM/Internet Marketing 5 6 7 8 O2O Big Data Other Business Models & Trends Training and Community The Challenges
  3. 3. http://www.biz-online.hk Challenges
  4. 4. http://www.biz-online.hk B2B eBay B2C eShop Blogging Market Place Keywords Youtube SEM SEO Internet Marketing Groupon Weibo Amazon Viral M arketing iPad Android iPhone Adsense Taobao Adword Affiliate Marketng Tm all O2O W ebPO S Logistics BigData iBeacon Location Base M arketing Twitter Instagram DropShipping ?
  5. 5. http://www.biz-online.hk Get Your Stone & Practise
  6. 6. http://www.biz-online.hk Choose Your Platform
  7. 7. http://www.biz-online.hk Choose your platform of eCommerce Portals Software
  8. 8. http://www.biz-online.hk Portals
  9. 9. http://www.biz-online.hk Software
  10. 10. http://www.biz-online.hk Choose your platform of eCommerce Portals Software
  11. 11. http://www.biz-online.hk High sales volume and traffic Start from zero Portals SoftwareVS Direct CRM not encouraged Build-in or 3rd party CRM Logistic service via portals’ logistic systems Direct connect to logistic service providers via logistic extensions Constrained layout design Flexible layout design Compete for ranking within the portals Compete for search engines’ ranking Limited extensibility Extensible via 3rd parties’ extensions or cloud services Not favourable to late comers Competition on SEO, SEM & internet marketing, etc. Follow the rules of the game Define your own rules of the game
  12. 12. 12http://www.biz-online.hk
  13. 13. 13http://www.biz-online.hk Mobile Apps1 Online 2 Offline3 Social Marketing5 Drop Shipping7 Big Data Cloud Service2 POS <-> eShop4 Affilate Marketing6 SEO8 Extensions include Market place9 Others10
  14. 14. 14http://www.biz-online.hk Source: Alexa, an Amazon company
  15. 15. 15http://www.biz-online.hk Source: Alexa, an Amazon company
  16. 16. 16http://www.biz-online.hk Source: Alexa, an Amazon company
  17. 17. http://www.biz-online.hk Features Highlight
  18. 18. Suppose you get the worldwide sole agency of this product. How would you market it worldwide? 18http://www.biz-online.hk
  19. 19. http://www.biz-online.hk SEO/SEM/ Internet Marketing
  20. 20. 20 SEO/SEM/Internet Marketing Lorem ipsum more info " ! •Your Story •Research on Keywords, Customers, Competition, Products, Websites, etc. •Execution Plan STRATEGY
  21. 21. 21Lorem ipsum more info " ! ! ON SITE • Search Engine Friendly URL, • Lang, • IP address (Server Location) • Site Structure • Site Map • Keywords, Tags, Links, Menu, etc. • Blog • Search Terms • SEO extensions SEO/SEM/Internet Marketing
  22. 22. 22Lorem ipsum more info " ! ! 7 OFF SITE • Social Media • Youtude, etc. • Viral Marketing • Broken Links Building • Press Release, • Posting to website, forums, etc. • Adv SEO/SEM/Internet Marketing
  23. 23. 23Lorem ipsum more info " ! 7" 7 LOCATION BASED • Google Map Posting, etc. • Location base Messaging, iBeacon • Mobile apps SEO/SEM/Internet Marketing
  24. 24. 24Lorem ipsum more info " 77!! STRATEGY ON SITE OFF SITE LOCATION BASED SEO/SEM/Internet Marketing
  25. 25. 25http://www.biz-online.hk How this site gets No. 1 Ranking?
  26. 26. http://www.biz-online.hk O2O
  27. 27. 27http://www.biz-online.hk Delivery/ Pick up Pricing / Promotion Inventory / Warehouse Coupons Membership Online Offline
  28. 28. 28http://www.biz-online.hk How to handle O2O business conflicts?
  29. 29. http://www.biz-online.hk Big Data
  30. 30. 30http://www.biz-online.hk Simple Example of Big data
  31. 31. 31http://www.biz-online.hk
  32. 32. 32http://www.biz-online.hk Leverage popular solutions like Hadoop and NoSQL data stored Have strong Query engines for querying data Integrate with many popular database systems, ERP systems, and unstructured data
  33. 33. 33http://www.biz-online.hk SaaS based solutions Simple to use Provide solutions that integrate directly into Magento Provide “Canned” solutions, simply install and they will start making recommendations for you.
  34. 34. 34http://www.biz-online.hk # https://www.youtube.com/watch?v=H2AZIqR2qIo
  35. 35. 35http://www.biz-online.hk Site Launch On-Site SEO & Sales Conversion Customer Segmentation, Product Upsell & Cross-sell Optimization Customer Loyalty Programs, Customer Retention, & Abandoned Cart $ Big Data Are you ready for Big Data?
  36. 36. http://www.biz-online.hk Other Business Models
  37. 37. 37http://www.biz-online.hk Drop Shipping Single Vendor or Multi Vendors
  38. 38. 38http://www.biz-online.hk Affiliate Marketing Single Level or Multi Levels
  39. 39. http://www.biz-online.hk
  40. 40. 40http://www.biz-online.hk Market Place Integration1 Drop Shipping3 Blog5 Market Place2 Licensing4 Press Release6 eCommerce Concept used in 3DLT.com
  41. 41. http://www.biz-online.hk Training & Community
  42. 42. http://www.biz-online.hk
  43. 43. http://www.biz-online.hk
  44. 44. 44http://www.biz-online.hk ! Questions? To view online: http://www.biz-online.hk/kyy To download: http://cloud.biz-online.hk/f/17a8413155/ To discuss : http://www.eshopowners.hk/qh To enroll "Magento Jump Start Classroom" Course: http://goo.gl/o1XhzQ
  45. 45. http://www.biz-online.hk THANK YOU http://www.biz-online.hk email: info@biz-online.hk Phone : +852 34666790%

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