HelloeverybodyI’m Martin Ortiz Product Manager for Telecom Argentina CDN streaming media servicesforlast 6 years.& itisan honorfor me tobehere, withall of you.
We deployed within Telecom Argentina our CDN manager controlling 5 POPs to start with. In Each POP we have installed streamers supporting WM, HLS, smoothstreaming and Flash. On the left you see that can Content Providers make their content available as live radio, live TV or media file. On the right, you can see the back office that Our CDN manager interfaces with. This back office includes the customer provisioning system, the CMS, the billing systems and also the Analytics.Our system is a software only solution running on IT Servers and is independent from the underlying network infra-structure. It’s Open, working with partners like Sandvine for DPI or Skytide for reporting and Analytics.
On top of the delivery components, we support the business logicthatisnecessary to successfullydeploy CDN Services.Weprovidedifferentlayers in our system corresponding to differentroles: First of all, youcouldbe a Resellerthatcanbe an agregatorthat manage a subset of the overallbandwidth, Content provider like a TV channel for instance or an OTT offering and finally services thatcanbe On demande or live content.For eachlevel, our system provides :Quotas, billing and Analytics.Our system does not requireanyadditionalintegration and can put you in business veryquickly.
Duringtheconference,wehaveheard a lotaboutthecomplexity of theOperator CDN Business model and theability of NSP toattractcontentproviders. Well, we can saythat Telecom Argentina has beensuccessfull and thesenumbers are speakingforthemselves. With More than 100k sessions, a growingnumber of POPs and a capacity of around 80 Gb/s and growing, the Telecom Argentina systemisprobablyone of thebiggestoperator CDN in South Americatoday.Withthesupport of themost popular streamingformats, Telecom Argentina can easilygetonboard new contentprovidersIn terms of storage, wehavedeployed 500TB and targeting 1 PB with up to 25TB per POP.Finally, in terms of workingwithothers, Thesystemwillextendtoborderscountrieslike Paraguay in 2012.
Earlier in the presentation, Martin explainedthat local content providers have a local audience. Let’sverifythis. La copaAmericais the oldest continental football competition. Well A local Broadcaster in Argentina secured the rights for La CopaAmerica in ARgentina. And theyselectedTelecomCDN for deliverigtheir content. Whenyou look atour reports, youcanseethat 92% of viewersreside in Argentina and 97% in Latin America. This shows thatthereis a play for operatorCDNswith the local content.Oh I see people accessing the system from Barcelona ! How come Martin ?Maybethey’reinterested in watchingMessi.
As a conclusion, I wouldsaythat if you are a Network Service Provider, Broadpeak canofferyou a turnkey solution to startbeing a CDN service provider. Telecom Argentina is a living proof thatwith the rigthtools, NSPscanplay in the CDN service space. Beyondthis central application youcan use ourdeliveryplatform to carry yourownbranded IPTV or OTT offer.Finally if youcan’tobtainfrom a content providers thattheylocalizetheircdninsideyour network, withouradvancedcachingplatformyoucanstillsign a contractwiththem and implement the delivery via transparent caching techniques. In all cases, at Broadpeak webring CPS and NSPstogether for a better end user experience.
Cdn world summit oct 2011
Jacques Le MancqCEO Martin Ortiz, Product manager CDN
Mobile Broadband Fixed Pay TV Competitors Modem Cable (in MM) linesPenetration Argentina 129% 37% 67% 65% Latam 97% 23% 55% 27% vs population vs households vs households vs households Source: Pyramid Research Dec.2010
Total region IP Internet Capacity 300 Gbps 200 Gbps 100 Gbps GbpsArgentina’s Total,Telecom Argentina estimations
Average Target: 50% of traffic broadband householdsper user How far of that are we ? doing HD streaming7,000 kbps @10Mbps @ peak hours6,000 kbps5,000 kbps4,000 kbps Target reach in3,000 kbps 20 years CAGR at the average2,000 kbps current apps mix1,000 kbps kbps But if the CAGR of current multimedia transfers dominate in the mix, the target is CAGR/sub promedio total, 25% Target 5Mbps/sub about 6 years Target en 5 años, CAGR 152% Multimedia Actual, CAGR 75% Target en 10 años, CAGR 60%
Content, Carriers Overseas International local destination! and ISP overseas Internet users Content, Carriers and ISP overseas Overseas Internet usersLocal content owners Local content owners Argentina’s Argentina’s Internet users Internet users (Uruguay, Paraguay, Chile, etc) Local origin –> local destination ! Martin Ortiz Intelectual Property
IP Internet Capacity 1000 Gbps 750 Gbps 500 Gbps 250 Gbps Today GbpsArgentina’s Total País. Telecom Argentina estimations No operator can support this growth with the current business model and current infrastructure
Cable/IPTV/broadcasting • Internet Video (CDN & OTT) Public & Private Internet Private network Head End Operator & Content owner and Grids de Content Distribuitor producers DCentersowner and (Cable / IPTV / Sat) Clients = (CDN Customers) & CDNs Content owner’s Clientsproducers subcriptors= Broadband subscriptors Usuers Internet Users Agregator Traffic Subcription Rights Revenue Subcription Content rights One side revenue flow Two side revenue flow Martin Ortiz Intelectual Property
Live Air/Cable/Sat (Broadcasting) CDN Massive (Broadband) Niche (One to Many) (One to One) InternetAudience (Web Hosting) Hits OnPopularity Demand Martin Ortiz Intelectual Property # Items / Catalog
Application Digital head-end Platform VOD Statistics Billing server FTP server File Offline Encryption encoder server provisioning content server Data Rights server Content Live Live Encryption Managementchannels encoder server System Live Service / web portal BkM100 CDN Mediator BkS200 / 300 Multi-format Streaming server Backbone network Fixed ADSL Mobile network
3 different access levels ◦ Resellers ◦ Content Providers ◦ Services: Live or On Demand For each level ◦ Quotas ◦ Billing ◦ Analytics Turnkey Solution
Telecom CDN 2011 Main features 2011 Concurrents sessions 100k -> 500k Nodes 5 -> 15 Capacity (Gbps) 80 -> 300 Streaming HD yes WM – Flash - 3GP Streaming Multi protocol Smooth S – A. Dynamic S Apple HLS -> google HTML5 500TB->1PB @ 2 central pops Storage /25 TB @ edge nodes Going borders countries Multi Operator for 2012
Copa America: content consumption LATAM without Argentina Argentina Other 92% played from Argentina 3% 5% 97% played from Latin America Proves there is a true rational for Operator CDNs 92%
“Advanced caching” IPTV/OTT offer “Operator CDN” offer offer Content Web content Web content Live VODVOD VOD Live negotiated by monetized by the Live redirected by the the operator operator operator CDN Service (eg. Akamai) Operator’s Operator’s Private and/ or Internet Operator’s internet Network Internet Network Network We bring content providers and network operators together to maximize end-user experience