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Final presentation


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Final presentation

  1. 1. Project Kinda Loughran Myles Broomfield Friday, August 28, 15
  2. 2. Movie Synopsis Frank Abagnale, Jr. (Leonardo DiCaprio) worked as a doctor, a lawyer, and as a co-pilot for a major airline -- all before his 18th birthday. A master of deception, he was also a brilliant forger, whose skill gave him his first real claim to fame: At the age of 17, Frank Abagnale, Jr. became the most successful bank robber in the history of the U.S. FBI Agent Carl Hanratty (Tom Hanks) makes it his prime mission to capture Frank and bring him to justice, but Frank is always one step ahead of him. Catch Me If You Can Friday, August 28, 15
  3. 3. Crack the Chase • Our campaign, Crack the Chase, centers around hunting for clues that are related to the film and Frank Abagnale’s life of crime during the 1960’s. • The campaign and hunt will be a mystery that leads up to the reveal of the film and its first trailer. • Target: Active internet users, ages 18 to 35 Friday, August 28, 15
  4. 4. Crack the Chase • Beginning of Campaign: YouTube ads that serve as fake “Breaking News” broadcast searching for the ‘mysterious imposter’ • At the end of the fake broadcast, users will be prompted to visit to help with the investigation and learn more. Friday, August 28, 15
  5. 5. Style Friday, August 28, 15
  6. 6. Crack the Chase Mini-site Friday, August 28, 15
  7. 7. Homepage Friday, August 28, 15
  8. 8. Login Friday, August 28, 15
  9. 9. Profile Friday, August 28, 15
  10. 10. Map Friday, August 28, 15
  11. 11. Friday, August 28, 15
  12. 12. 12 the RewARD • Each time a user unlocks 5 clues, the will receive a piece of an exclusive scene from the movie only available to them. • The first 5 clues unlocks 30 secs. 10 solved clues unlocks the next 30 secs. etc. • After the player has solved 20 clues they will have all 4 sections of the 2 min. scene and will finally be able to find out what happens to the main character in said scene. • A clue is hidden within this special clip though, and those that solve it will receive tickets to the premier. Friday, August 28, 15