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The proliferation of on-demand viewing is motivating content creators to better partner with digital marketers. Now more than ever, this partnership needs to inspire innovative social and second screen experiences that drive audiences to live viewing. How are “Activated Fans” interacting with a show’s second screen and social media content? What are the implications of digital marketers connecting with consumers on new media platforms?
Findings reveal the second screen is fundamental to today’s TV experience and is driving interactivity. Indeed, the screens aren’t competing, they’re completing the experience.