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Second Screeners: Extending Content and Advertising Engagement Across Screens (Maxwell 2014)
Second Screeners: Extending Content and Advertising Engagement Across Screens (Maxwell 2014)
Second Screeners: Extending Content and Advertising Engagement Across Screens (Maxwell 2014)
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Second Screeners: Extending Content and Advertising Engagement Across Screens (Maxwell 2014)

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The proliferation of on-demand viewing is motivating content creators to better partner with digital marketers. Now more than ever, this part­ner­ship needs to inspire inno­v­a­tive social and second screen experiences that drive audiences to live viewing. How are “Activated Fans” interacting with a show’s second screen and social media content? What are the implications of digital marketers connecting with consumers on new media platforms?

Findings reveal the second screen is fundamental to today’s TV experience and is driving interactivity. Indeed, the screens aren’t competing, they’re completing the experience.

http://blog.viacom.com/2014/02/consumer-insights-spikes-second-screeners-extending-consumer-engagement/

Published in: Marketing
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