1. Andres Guiloff
Nusrat Madraswala
Sonia Navarro-Giraldo
Kimberlee Van Der Wall

3. Challenges

4. Positioning Statement
Especially for
GetGlue is
that allows its users to connect around
shows they love by sharing and
consuming relevant content because only
GetGlue delivers the richest, most
enjoyable TV viewing and socially
connected experience.

5. Brand
Architecture
Attributes Functional Benefits Emotional Benefits Persona Language & Icons
- 72 Network
Partnerships
- Gamification
- Curated feed
-- Enhances the TV
experience
- Engage with other
fans
- Belonging
- Free to express
yourself
- Recognition
- Fun
- Expert TV
fans
- Social
- Sticky

7. Build Structure: Experience
Elements of Competition: 10 winners/each
Engagement: Reward
Peer Pressure: Leaderboard

8. 60%
30%
10%

9. YouTube production costs $12,000
- First commercial ($3,000)
- Guest appearances
Events ($300 x 20) $6,000
Additional resources:
- “Man power”/extra hiring
$15,000
- Facebook ads ($1 x 2,000)
$2,000
Total: $35,000