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Case study visa super bowl 50

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Case study visa super bowl 50

  1. 1. @VisaVisa
  2. 2. Responsibilities: ● Lead the in-house social team in developing social content and community management response plans leading up to the event. Leading up Super Bowl 50: - Engaged with on-the-ground activations and fans to increase conversation around Visa and Super Bowl City. - Collaborated with Visa NFL ambassadors to promote their live appearances including crafting potential copy to be shared across their social channels. - Monitored key conversations happening around game day for potential opportunities to engage fans in an organic way. Day of Super Bowl 50: - Spearheaded the “war room” for real-time responses across Twitter, Facebook & Instagram. - Utilized Sprinklr & key hashtags to monitor conversations for potential opportunities to engage fans in an organic way.
  3. 3. Visa’s First Ever Facebook Livestream: FB Livestream of Super Bowl City projections

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