PR pros are often not stats and numbers buffs, but as digital content becomes an increasingly vital part of the PR practice, data analysis is fast becoming a must-have skill. What are the most important metrics to measure around your content? How can you get started if you're more of a wordsmith than a data scientist? In this workshop from the 2014 PRSA International Conference, we examine a real-world case study using the PRESSfeed.com social newsroom, and a Netvibes dashboard for monitoring and analytics. You'll also: * Learn how to set up a Netvibes dashboard for tracking the performance of your digital content. * Understand five essential metrics, and how to measure them. * Find out how to use data to uncover insights that will help immediately improve your digital content and drive real value.