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Real Estate Agent Marketing Tools

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Real estate agent marketing tools are often expensive, outdated and cumbersome; they also fail to provide the ability to reach a prospective buyer in a contextual or location based setting.
Mobile wallet marketing should be an integral part of the real estate agent marketing tool box!
Drop property listings directly into iPhone via Apple Passbook. Add geofencing (GPS based from phone) notifications, iBeacons for proximity at open houses or on property tours, and push notifications to update prospects and selling agents in real time with property listing status.
For instance, if a price reduction occurs, update the property listing pass and push the notification to iPhone - Apple Passbook users - and Google Wallet users.
Or notify interested parties when an offer is received and encourage other offers directly from the mobile phone installation.
When a property goes out of inventory, update the property listing pass with a similar home in a comparable neighborhood or convert the pass to a 'business card' for the agency or REALTOR® listing the property.
Drop listings into phones via search and social posts; use email campaigns or SMS marketing blasts to install. Apple Passbook comes with a QR code reader that makes adding a pass a simple, two click process.
Customer referrals are viral with the pass, via text, email or AirDrop on iPhone.

Published in: Real Estate
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Real Estate Agent Marketing Tools

  1. 1. Location! Location! Location! Real Estate Agent Marketing Tools
  2. 2. Real Estate Agent Marketing Tools What Worked Then And What To Use Now REALTORS® have always used marketing tools to create a relationship with prospects and encourage them to become long term customers and to refer others. We call this marketing lead generation. Lead generation for agents and brokers has traditionally been accomplished using costly tools that only provided decent results. One factor that has been impossible to overcome in previous marketing tools is reaching a prospect at a specific location. This specialized set of tools has not been limited to real estate brokers and agents but over time many of these tools have been adapted to work with those listing and selling properties.
  3. 3. TYPE OF MARKETING Direct mail postcards Newspaper Advertising Magazine & Periodical Inserts Neighborhood Flyers Local TV Advertising Existing customer referrals Lead Generation Methods Tried And True, Oldies But Goodies… Postcards Great option THEN Today = expensive compared to more modern methods.
  4. 4. TYPE OF MARKETING Direct mail postcards Newspaper Advertising Magazine & Periodical Inserts Neighborhood Flyers Local TV Advertising Existing customer referrals Lead Generation Methods Tried And True, Oldies But Goodies… Print Ads Still work today Not enough on its own to stay in constant contact with prospects
  5. 5. TYPE OF MARKETING Direct mail postcards Newspaper Advertising Magazine & Periodical Inserts Neighborhood Flyers Local TV Advertising Existing customer referrals Lead Generation Methods Tried And True, Oldies But Goodies… Most Effective Referrals are awesome! Referrals and favorable reviews are still fantastic!
  6. 6. Keeping Up With Technology REFERRALS HEY! IT’S THE INTERNET WHOA! MOBILE JUST ARRIVED PERSONAL CONTACT PHONE/MAIL LEAD GEN EMAIL CAMPAIGNS NOW WHAT? Changes In Marketing
  7. 7. The Mobile Phone. YOUR LOGO LOADING PLEASE WAIT The Most Powerful Tool Today
  8. 8. It’s Just A Phone LOCK SCREEN notifications Retina graphics Live links on back of pass 95% of passes remain in phone Supported by Apple & Google Highly customizable What’s So Great?
  9. 9. What Can This Do For Me? Mobile wallet marketing is a REALLY simple concept: Drop property listings DIRECTLY into smartphones. Stay in contact with prospects; make it easy to get referrals. WHAT IT DOES: Increase engagement Easy set up Usage stats Communicate in real time 2 Click shares Mobile Wallet Marketing Tools
  10. 10. Communicate With Prospects In Real Time Update prospects and seller agents any time with new information. COMMUNICATE Listings look AMAZING on retina display! GORGEOUS Pertinent information at their fingertips with just two clicks. LIVE LINKS ON BACK Passbook managed by Apple for the consumer.EASY TO USE U pdates are pushed out in real tim e.FAST DIRECT LINK TO PROPERTY LISTING Mobile Tools Mean Engagement
  11. 11. Simple Steps To Get Results Drop listings into iPhone Send updates as needed Provide timely information Direct communication Convert to Information Make referrals SUPER easy GET THEIR Attention The Simple Steps
  12. 12. 5 Minutes To Create And Deploy A Property Listing Pass Simple Admin
  13. 13. STEP BY STEP INSTRUCTIONS Choose Property Create New Listing from Template Headline, 4 Lines of Front Text Back Fields Geofencing and iBeacon Notifications Distribute 5 Minute Timeline It Doesn't Get Much Easier 100% ALWAYS IN SMARTPHONE SIMPLE TO CREATE EASY TO UPDATE
  14. 14. Easiest way to share customer referrals EVER. REFERRALS How To Distribute To Potential Buyers One Click Drop-In To Smartphone Directly from Google, Facebook, Pinterest, Twitter and more FROM SEARCH OR SOCIAL Apple Passbook has QR scanner integrated into app QR CODE SCAN Link directly to property pass from email or text EMAIL /SMS CAMPAIGN
  15. 15. Get More Info Realtor.AtlasRewards.Net

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