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Promoting Your Open Source Project and Building Online Communities using Social Media

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Communicating in open source is about sharing information, engaging, and building community. How to reach our audience is something we all think about! In this presentation, I will focus on techniques and best practices for Twitter - whether you are just starting or have been playing around with Twitter and need some new ideas.

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Promoting Your Open Source Project and Building Online Communities using Social Media

  1. 1. Kim McMahon Twitter: @kamcmahon Promoting Your Open Source Project and Building Online Communities using Social Media
  2. 2. Starting with a Goal Goals help you stay focused, doing the most impactful things, and actually work less. Good Tenants of Open Source: • Open source efforts are developed in the best interests of the community • Projects are executed with complete transparency and openness • Open source technologies are made to be consumable by the widest range of users and organizations Together we are better Openness makes us all better
  3. 3. Twitter Primary form of communication Target % of original, community posts, and engagement tweets
  4. 4. Number of Tweets a Day So many opinions! • Up to 15 times a day • Minimum of 5 • Maximum of 5 • 5-20x a day • 3-5 Tweets a day • More than 3 and Engagement drops off • Engagement does change whether you do 4-5 a day or 11-15 a day The Magic Number! {code}: 5-8 times a day Kim: 3-5 times a day Both original and engagement
  5. 5. Twitter Best Practices Best Practices: • Consistency! • Lead with the community! • Give credit to the source whenever possible by using their Twitter handle • Use # as it makes sense to help the community find content • All tweets have an image • Tweet like a community member, not a business, and in your voice • Put interesting part of the content at the beginning of Tweet • Monitor Twitter for engagement opportunities
  6. 6. Social Media Engagement • Check Notifications Tab in Twitter – DAILY! • Like and set up appropriate RTs / QRTs • Review Lists for Engagement opportunities • Check #
  7. 7. Tips, Tricks, and Being Effective Set goals Know your resources Share community content Twitter: Easy to get started. Spend time setting up with a good profile and with #. Engage! Metrics: May not have day 1, but need to do sometime.
  8. 8. Kim McMahon Twitter: @kamcmahon

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