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Market trends and best practices for creating innovative apps and ebooks

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Understand the global market trends of mobile apps and ebooks. Learn a proven methodology to developing mobile apps and ebooks from Kim Koeller, the award winning creator of 30-plus apps, books and ebooks. Visit www.HorizonGroupIntl.com for more information

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Market trends and best practices for creating innovative apps and ebooks

  1. 1. Creating Innovative Mobile Apps and Ebooks Kim Koeller Creator of Multi-Award Winning Let’s Eat Out Series of Books, eBooks & Apps
  2. 2. Agenda• Background on GlutenFree Passport• Global Market Trends for Apps & eBooks• Considerations for Creating Your App / eBook• Benefits to Developing Your App / eBook Copyright 2012 GlutenFree Passport® All Rights Reserved
  3. 3. Background on GlutenFree Passport Educating Individuals and Businesses Since 2005 Educating Individuals and Businesses Since 2005• Created & Published 30-plus Mobile Apps, eBooks and Books Purchased in over 60 Countries• Pioneer in Local Dining and Global Travel While Managing Gluten & Allergen Free Lifestyles• Achieved Quality, Excellence and Design Ebook Certication• Rated Top 10 Best iPad Apps in Health & Nutrition• Multi-Award Key Industry Winner for 7 Consecutive Years Copyright 2012 GlutenFree Passport® All Rights Reserved
  4. 4. Exploding Global Sales Estimate for Internet Devices Global Internet Device Sales Forecast 1 Tablets We Are HereBillions Smartphones Personal Computers Source: 1)Yankee Group 2012 research Copyright 2012 GlutenFree Passport® All Rights Reserved
  5. 5. iPad - One of the Fastest Growing DevicesNote: *Nintendo Wii & DS were launched during holiday seasons (11/19/06 for Wii, 11/21/04 for DS); iPad shipped on 4/3/10;iPhone shipped on 6/29/07, First netbook (Asus Eee PC) shipped on 10/16/07, BlackBerry smartphone first shipped 2002,iPod shipped on 10/23/01. Source: Company data, Katy Huberty, Morgan Stanley Research June 2010 Copyright 2012 GlutenFree Passport® All Rights Reserved
  6. 6. Mobile Apps & Device Trends Worldwide• $46 Billion in worldwide revenue by consumer mobile apps in 2015 1• 50% of US phone consumers own smartphones as of 2/12 2• Global market to be 2.5+ billion smartphones from 2010-2015 3• Apple released 1st iPhone in 6/07 & App Store in 7/08 with 500,000+ apps available as of 2/12 4• 1st Android phone available in 10/08 with 422,000 apps on Android Marketplace with 30% low quality as of 4/12 5• Apple iOS devices account for 86% of total revenues vs 24% for Android as of December 2011 6 Copyright 2012 GlutenFree Passport® All Rights Reserved
  7. 7. Gluten & Allergen Free Apps on Apple and Android Copyright 2012 GlutenFree Passport® All Rights Reserved
  8. 8. eBook Market and eBook Apps Overview• 28% of Americans over 18 own either a tablet or an e-Book reader¹• 21% of American adults read an e-book in the past year as of 2/12¹• 41% of Americans read e-Books on PC, Kindle or Nook, 29% use smartphones and 23% access tablet computers¹ Sampling of eBook Apps eBook Device Support • Readers: Kindle, Nook & Sony • iPhone, iPod Touch & iPad • Android Phones & Tablets • Blackberry • Windows Phone 7 • PC • Mac Source: 1)Pew Research Center April 2012 Copyright 2012 GlutenFree Passport® All Rights Reserved
  9. 9. Mobile App, eBook or Book Creation Checklist Questions to Ask Yourself About Your Idea Questions to Ask Yourself About Your IdeaWhat is your intention with creating an app or eBook?What type of content do you have? Who owns the content?Who is your audience and who is your competition?What differentiates your idea from other resources in the market?What platform do you want to support? Will this be free or paid?How much time and money do you want to devote to your idea? Copyright 2012 GlutenFree Passport® All Rights Reserved
  10. 10. Design & Development Considerations App and eBook Creation Process App and eBook Creation Process Copyright 2012 GlutenFree Passport® All Rights Reserved
  11. 11. Publishing & Distribution Considerations App and eBook Rollout Process App and eBook Rollout Process• Publishing Considerations ﹘ Digital content preparation ﹘ Submission and content updates• Ever growing market includes:• Sales Reporting and Payments Copyright 2012 GlutenFree Passport® All Rights Reserved
  12. 12. Sales Reporting & Payment Considerations App and eBook Royalty Structure App and eBook Royalty Structure• Revenue from mobile apps: • 70% for you / 30% for Apple, Google & Amazon• Revenue from eBooks: • Apple – 70% for you / 30% for Apple • Barnes & Noble – 65% for you / 35% for B&N • Amazon – two pricing options: • 70 % for you / 30% Amazon if priced between $3.00 – 9.99 • 35% for you / 65% Amazon if priced below $2.99 or $10.00+ • Google – varies based on various factors eg ads on sample pages, click through revenues, etc • Book Distributors – varies based upon regions and agreements Copyright 2012 GlutenFree Passport® All Rights Reserved
  13. 13. Growing Your Business with Apps, eBooks & Books Benefits to You and Your Business Benefits to You and Your Business• Boost Branding and Market Recognition• Expand Geographic Reach to the World• Enhance Customer Experience• Act as Marketing & Sales Tool• Acquire More Customers and Fans• Generate More Income Copyright 2012 GlutenFree Passport® All Rights Reserved
  14. 14. 2012 Best Health Book of the Year Award Winner Paperback Books and eBooks Paperback Books and eBooks Apps for Gluten and Allergy Free Living Apps for Gluten and Allergy Free Living●Let’s Eat Out with Celiac/Coeliac & Food Allergies! ●iCanEat OnTheGo Gluten & Allergen Free (Fast Food)●Award-Winning Multi-Lingual Phrase Passport ●iEatOut Gluten & Allergen Free (Ethnic Cuisines)●3 Restaurant Cuisine Passports ●Gluten Free and Vegan Pizza US ●Gluten & Allergen Free Disney World●eBooks on Android, Blackberry, Phones & eReaders: ●Gluten Free Chicago ●7 Gluten Free: Dining Out Toolbox and French, ●Gluten Free Meals (Android Only) Indian, Italian, Mexican, Steak & Thai Restaurant ●Allergy Free Meals (Android Only) Dining; Jump Start Your Gluten Free Diet ●Mangeons Sans Gluten et Sans Allergènes ●5 Allergen Free: Let’s Eat Out!, Multi-Lingual Passport & French, Italian & Steak Restaurant Dining ● So Simple GF Recipes Visit Us At: GlutenFree Passport GFPassport www.GlutenFreePassport.com Copyright 2012 GlutenFree Passport® All Rights Reserved

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