Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Grow your business through Farming &
Hyper Local Marketing. Kim Knapp
FARMING
The of a being
A “Gatherer”
Through a Fire Hose!
 Name Recognition
 Listings, Listings, Listings,
 Buyers, Buyers, Buyers
 Referrals, Referrals, Referrals
 Move ups
...
• Short Term Plan
• When You’re Not Too Busy
• Committing to More Than You Can Follow
Through With
• In an Area Where Anot...
• Do your Homework
• Sales
• Absentee Owners
• Agent Dominance
Community website/FB/Blog
• Keep it light
• Area events, Co...
Newsletter- Generic can be ok to get you started.
Personalized, reflecting your personality
guaranteed winner!
• Include y...
Ladies night out
Mother-Son date night
Father-Daughter date
night
Yard of the month
Summer concert series
• Kid’s birthday club
• Bookmarks
• Directories-keep it real
• Community logo bumper-stickers
• Refrigerator Magnets with
...
• Tell 20 for every New listing
• Tell 20 for every Sold Listing
• Work all FSBO’s in your farm
• Work all Expired’s in yo...
• Hyper Local Fletter for each new listing
• Listing Builder for New Listings
• Testimonial Letter for Buyer and Seller So...
Excel above what any average agent would do
Excel at what is expected
Do the unexpected
Go the extra mile it’s not
very cr...
Upcoming SlideShare
Loading in …5
×

Real Estate agents and farming/Hyper local marketing

2,946 views

Published on

Hyper local and farming for real estate professionals! A strategic blueprint for identifying, vetting, and building a marketing plan your target audience will understand and respond to. Learn to understand sales activity, market share, and what makes a farm profitable. Understand the connection between servicing your listings, hyper- local marketing and geo graphical farming. Demonstrate to seller’s your understanding of geographical marketing, the value of successfully involving their community in the sale, and the importance of recognizing a house is part of a community.
Topics Include:
Identifying a market area
Farm profitability
Build an annual market plan
Marketing tools for sellers
Marketing tools for buyers
Marketing tools for future sellers
Absentee owners
Renters

Published in: Real Estate, Business
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thanks Kim. You rock! I appreciate it.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Tell 20 neighbors when you list it and when you sell it. This gives you face time on both ends. The first time to inquire if they know of anyone who may be interested in moving into the neighborhood and after selling to let them know there are interested buyers in the neighborhood and it would be great to have other inventory. inquire if they know of anyone interested in selling to please pass your name along etc.... There are scripts for it. For a short answer I hope this helps. We will do 25 million only employing a handful of these ideas. I have done all of these at one time or another and have been consistent for 13 years now.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • What does 'Tell 20' mean specifically?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Real Estate agents and farming/Hyper local marketing

  1. 1. Grow your business through Farming & Hyper Local Marketing. Kim Knapp
  2. 2. FARMING The of a being A “Gatherer” Through a Fire Hose!
  3. 3.  Name Recognition  Listings, Listings, Listings,  Buyers, Buyers, Buyers  Referrals, Referrals, Referrals  Move ups  Down Sizing  Sell homes off Market  Creates a Stable Base for your Business  Over time they become your sphere  Create your own Mini Celebrity There’s RDA They Sell Everything!
  4. 4. • Short Term Plan • When You’re Not Too Busy • Committing to More Than You Can Follow Through With • In an Area Where Another Realtor Has More Than 30% of the market share. • An Investment of Time and or Money • In an area where property is actively moving!
  5. 5. • Do your Homework • Sales • Absentee Owners • Agent Dominance Community website/FB/Blog • Keep it light • Area events, Community Calendar • Community information C&R • Connect to your blog • Connect to your real estate website • Resident spotlight FlemingIslandPlantation.com NEXTDOOR.COM Visit us Online!
  6. 6. Newsletter- Generic can be ok to get you started. Personalized, reflecting your personality guaranteed winner! • Include your services, name, website, e-mail & phone • Include Social Connections • Offer free advertising for resident businesses. • Start a baby and pet-sitting list.- Email you • Trivia Contest – Email you • Coloring contest for kids. Youtube vid • Drawings for prizes - Email you Winner’s picture in the newsletter & in E-Bulletin
  7. 7. Ladies night out Mother-Son date night Father-Daughter date night Yard of the month Summer concert series
  8. 8. • Kid’s birthday club • Bookmarks • Directories-keep it real • Community logo bumper-stickers • Refrigerator Magnets with neighborhood phone #’s • Facebook Like Sign • Welcome Home Sign So Much to Choose From!
  9. 9. • Tell 20 for every New listing • Tell 20 for every Sold Listing • Work all FSBO’s in your farm • Work all Expired’s in your farm • Open house-always tell 20 • Preview other agent’s listings when they come onto the market. Know the Inventory.
  10. 10. • Hyper Local Fletter for each new listing • Listing Builder for New Listings • Testimonial Letter for Buyer and Seller Solds • Monthly plan that includes your absentee owners specifically • Monthly plan that specifically targets tenants
  11. 11. Excel above what any average agent would do Excel at what is expected Do the unexpected Go the extra mile it’s not very crowded up there……

×