Social Media101 V5


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If you\'ve got kids aged 5+, you know they\'re online - but do you know where they are, what they\'re doing, and how to protect them? This presentation is a good guideline for parents who know something about social media, but aren\'t experts.

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Social Media101 V5

  1. 1. Do you know where your children are? IT’S A NETWORKED WORLD
  2. 2. “ I’m 4 ½, and I just sent naked pictures of mommy to all her friends.” <ul><li>Can’t see the video above? Watch it on YouTube : </li></ul>
  3. 3. From ‘social networking’ to ‘social media’ <ul><li>Wikipedia says: </li></ul><ul><li>A social network is a social structure generally made of individuals or organizations that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, or trade. </li></ul><ul><li>We say: </li></ul><ul><li>Social media is any online gathering place which allows people to share ideas, information, photos, videos – and just about everything else. </li></ul>
  4. 4. Social media timeline (abridged) 1990s 1999 2000 2002 2003 2004 2005 2006 2007 2008 SMS
  5. 5. So what does 2009 look like? <ul><li>Twitter is the current ‘big thing’ </li></ul><ul><li>Social media has gone mainstream </li></ul><ul><ul><li>April saw Ashton Kutcher and CNN competing in the Twitter arena (huh?) </li></ul></ul><ul><li>Information – and fads – travel fast </li></ul><ul><ul><li>2 hours after Susan Boyle sang on Britain’s Got Talent, the blogosphere was buzzing </li></ul></ul><ul><ul><li>48 hours later, it was tough to find anyone (at any age) who didn’t know who she was </li></ul></ul>
  6. 6. Today’s big players 150 million FACEBOOK: Growing among older age groups, but still very popular among teens 200 million MYSPACE: Declining, but still popular (especially in the US) 14.8 billion YOUTUBE: Almost 15 billion videos watched in Jan 09; 100 million users in US 40 million LINKEDIN: Much more popular with adults than teens 10 million TWITTER: Unique visitors in March 2009. Growing among all age groups.
  7. 7. Worth thinking about: <ul><li>65% of online teens have profiles on social networking sites </li></ul><ul><li>Preteens: </li></ul><ul><ul><li>Webkinz (5+ million users) </li></ul></ul><ul><ul><li>Club Penguin (5+ million users) </li></ul></ul><ul><ul><li>Disney Extreme Digital </li></ul></ul><ul><li>Canada is the #3 most Facebooked country in the world </li></ul>
  8. 8. Pros and cons of social media <ul><li>Ease of communication </li></ul><ul><li>Turning an interest into a community (learning opportunities!) </li></ul><ul><li>Constant emotional support </li></ul><ul><li>Great creative outlets </li></ul><ul><li>Gives everyone a voice </li></ul><ul><li>Anonymous communication </li></ul><ul><li>Not all communities are created equal </li></ul><ul><li>Can become addictive </li></ul><ul><li>Judgmental audiences </li></ul><ul><li>Not all voices are civil </li></ul><ul><li>Can affect innocent bystanders </li></ul>CONs PROs
  9. 9. What you need to know <ul><li>It’s amazing how much ‘family’ info ends up on Facebook </li></ul><ul><li>Remember those ‘mom and dad on vacation’ photos? </li></ul><ul><li>Privacy settings are key </li></ul><ul><li>Microblogging looks safe – except it provides a minute-by-minute guide to a person’s life </li></ul><ul><li>Not a lot of privacy options </li></ul><ul><li>Profiles of 14 and 15- yr-olds automatically private (but kids lie) </li></ul><ul><li>Innocent teenage behaviour can become magnified </li></ul><ul><li>Not-so-innocent teenage behaviour is captured forever </li></ul>
  10. 10. ISSUES: Cyber-bullying <ul><li>75% of teens bullied online, but only 10% report it </li></ul><ul><li>50% of those bullied believe “I need to learn to deal with it” </li></ul><ul><li>75% of those bullied knew the bully </li></ul>Megan Meier committed suicide after the mother of a school friend created a website ridiculing her
  11. 11. ISSUES: Offline violence for online consumption <ul><li>Some evidence to suggest that violence is more often instigated if it will result in online infamy </li></ul>Victoria Lindsay was beaten up – on camera – by classmates. Interestingly, there was an adult in the house at the time.
  12. 12. ISSUES: Privacy and security <ul><li>What goes on the web, stays on the web – forever </li></ul><ul><li>It’s not necessarily the subject but the innocent bystanders who get caught in the crossfire </li></ul>This photo helped to cause a serious stalking incident
  13. 13. ISSUES: Eating disorders and body image <ul><li>Also called ‘thinspiration’, YouTube is filled with videos promoting anorexia and other eating disorders </li></ul>From just one of thousands of pro-anorexia websites:
  14. 14. ISSUES: Predators <ul><li>Kids can be distressingly naïve – or distressingly cynical </li></ul><ul><li>Either way they tend not to have great judgment </li></ul><ul><li>Email addresses like “” are just asking for trouble </li></ul>At age 13, Justin Berry started selling videos of himself online – which turned into trips, gifts and cash
  15. 15. ISSUES: Stupidity <ul><li>Kids do stupid stuff – but sometimes it’s criminal </li></ul><ul><li>When millions of people see the stupid stuff, kids are more likely to face life-changing consequences </li></ul><ul><li>“ If mom and dad wouldn’t approve, it shouldn’t be posted online.” </li></ul>Two Domino’s employees posted a video showing themselves doing gross stuff with food. Domino’s lost business – and the employees face criminal charges.
  16. 16. The “Real World” effect <ul><li>Some evidence to suggest Facebook use correlates with lower GPAs </li></ul><ul><li>83% of recruiters actively search for “digital dirt” on candidates </li></ul><ul><ul><li>43% admitted to eliminating candidates after their search </li></ul></ul><ul><ul><li>You’re never to young to start building a personal brand </li></ul></ul><ul><li>The chances of earning real money from being an online star are slim </li></ul><ul><li>How to lose a job in 140 characters or less… </li></ul>
  17. 17. The best defense? <ul><li>Know what your kids are doing online </li></ul><ul><li>Help teach them good judgment: </li></ul><ul><ul><li>The internet doesn’t have to be scary </li></ul></ul><ul><ul><li>Don’t take candy from strangers </li></ul></ul><ul><ul><li>Know the difference between ‘public’ and ‘private’ </li></ul></ul>
  18. 18. The solutions are straightforward <ul><li>Talk to your children about their online experiences </li></ul><ul><li>Learn how to adjust / increase privacy settings </li></ul><ul><li>Use filtering software (see for more information) </li></ul><ul><li>Consider having the computer in a common area </li></ul><ul><li>Review the games your children play </li></ul><ul><li>Know your children’s login information and email addresses </li></ul><ul><li>Block web sites that you deem inappropriate </li></ul>Perils of the Virtual World - May 4 th , 2009
  19. 19. What you can do in the next 24 hours <ul><li>Talk to your children about their online experiences </li></ul><ul><li>Google your child’s name, email, and telephone number </li></ul><ul><li>Know what sites your children are using regularly </li></ul><ul><li>Continue educating yourself on what “social networks” are </li></ul><ul><li>Learn how your children are using their mobile phones </li></ul><ul><li>Make it a dinner-table conversation </li></ul>
  20. 20. 5 questions to ask your kids so they know you aren’t clueless <ul><li>“ Are your privacy settings set up so that only your close friends can see all your info on Facebook?” </li></ul><ul><li>“ Can you show me your photo albums on your phone/Facebook/Flickr/elsewhere online.” </li></ul><ul><li>“ Have you seen any hilarious tweets lately?” (Twitter updates are called ‘tweets’) </li></ul><ul><li>“ Have you posted any videos lately? Can I see them?” </li></ul><ul><li>“ So what did you think about that Pirate Bay thing last week?” </li></ul>
  21. 21. DISCUSSION
  22. 22. About Head2Head Head2Head Canada Inc. is a privately-owned, incorporated Canadian company that specializes in providing innovative insourced and outsourced recruiting solutions to leading organizations. With more than 35 employees, 125 active consultants and 3 offices nationally, Head2Head is one of the fastest-growing talent management companies in Canada. Since 2000, Head2Head has helped more than 300 organizations save 50-75% on their hiring costs, cut time-to-hire in half while improving hire quality, and put 10-20% more revenue on their bottom lines. CONTACT: Paul Dodd, President 416.440.2030 [email_address]