Big Boie Ideas


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Big Boie Ideas

  1. 1. Digital Strategy Consulting + New Media Management © COPYRIGHT BIG BOIE IDEAS 2011
  2. 2. Where Do You Market?Traditional Media New Media Print Webpage/Blog Radio Social Media TV Mobile Paid Ads (Banner,Text,Video) BIG BOIE IDEAS © 2011
  3. 3. Why Do You Market ? We all strive to reach ears that want to hear our message....The internet has provided a platform that allows you to promote directly to your consumers Targeted Marketing = Higher Conversions & Larger ROI BIG BOIE IDEAS © 2011
  4. 4. Simple Fact:If your target market can’t find you online when they think ofyour service or product category your internet presence is not an asset BIG BOIE IDEAS © 2011
  5. 5. Digital Strategy &New Media Consulting Strategic Audit + User Oriented Web Design+Content Management System+ Search Engine Optimization+ Blog Management + Social Media Management ----------------------------------------Successful Internet Presence BIG BOIE IDEAS © 2011
  6. 6. Time to Take a LookIt’s hard to move forward strategically without a clear picture of: -your industry -your direct competitors -your unique value proposition -your market positioning -current online presence BIG BOIE IDEAS © 2011
  7. 7. Social Media is Conversational Traditional Media is a MonologuePeople are more receptive to brand messaging in an environment they expect to communicate in -more cost effective -more measurable -provides more learning -more interactive -more targeted -reveals more ‘brand champions’ BIG BOIE IDEAS © 2011
  8. 8. Blogging for ReadersBlogs are an important piece of interacting with your consumer base They establish credibility to your readers, and give you the opportunity to provide value to consumers, in hand with educating them on why you are important The more consumers see you as an expert, the more they will seek your product / services BIG BOIE IDEAS © 2011
  9. 9. Blogging for Search Engines Is blogging just for readers ? NOBlogging is equally, if not more important, for search optimized content 1 blog post = 1 “page” of content in the eyes of search engines The more content with keywords, the more relevant you become in search results BIG BOIE IDEAS © 2011
  10. 10. Search Engine OptimizationIn this day and age, it’s of the utmost importance that people can find you on the internetYou can have the most beautiful webpage in the world - that will never be viewed if it isn’t optimized for the terms that people think of when they’re looking for your product/service SEO includes all of your content: -webpage -social media -blog BIG BOIE IDEAS © 2011
  11. 11. Web DesignIn order to make all of your SEO efforts worthwhile, it is crucial that your clients find an attractive, engaging, and easily navigable website Big Boie Ideas will not only design a beautiful interface to represent your business, it will also create a seamless userexperience for people just casually browsing, or those that know exactly what they’re looking for BIG BOIE IDEAS © 2011
  12. 12. Content Management SystemBecause we want to enable you to have active control over your content, we build all of our pages on top of the Wordpress platform This allows you, without any technical knowledge to easily change or update any content, at anytime BIG BOIE IDEAS © 2011
  13. 13. Online VideosConsumers gravitate towards media that is entertaining and effortless When you create a Youtube video, you create a timelessmessage that will be consumed by individuals interested in your brand Save your marketing dollars for receptive ears BIG BOIE IDEAS © 2011
  14. 14. Facebook Landing PagesFor custom solutions, Big Boie Ideas can create and maintain custom landing pages, or microsites to complement your Facebook PageThis is perfect for contest campaigns, whitepaper downloads, and other exclusive content - helping garner ‘Likes’ BIG BOIE IDEAS © 2011
  15. 15. Mobile Applications As smartphones and tablets continue to grow in popularity -more and more consumers relay on their devices for information before & during the buying process Big Boie Ideas builds apps supported on iOS and Android platforms. BIG BOIE IDEAS © 2011
  16. 16. Digital Campaigns If your company is interested in running an ad campaign withGoogle Adwords, Facebook, Youtube, or any other publisher - BigBoie Ideas can implement and manage campaigns on your behalf BIG BOIE IDEAS © 2011
  17. 17. Contact Ben Kilmer Chief Executive Officer BIG BOIE IDEAS © 2011