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How to Make Your Business Look Credible and Trustworthy Online

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Raj Malik of KikScore is participating in the #SmallBizChat on Wednesday, July 27, 2011. This slideshow reviews what was discussed and gives a promotional code to small businesses interested in their service.

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How to Make Your Business Look Credible and Trustworthy Online

  1. 1. How to Make Your Business Look Credible and Trustworthy Online<br />#SmallBizChat – July 27, 2011<br />©KikScore<br />
  2. 2. 7/27 #SMALLBIZCHAT<br />Featured on tonight’s <br />©KikScore<br />
  3. 3. 7/27 #SMALLBIZCHAT<br />The SmallBiz Challenge<br /><ul><li>All small businesses face a challenge: demonstrating trustworthiness and credibility to their future customers
  4. 4. Oftentimes when potential clients visit a small business site, they do not have any indication whether they can trust that business or not</li></ul>©KikScore<br />
  5. 5. 7/27 #SMALLBIZCHAT<br />Major Inhibitor of Ecommerce<br />A small online merchant thinks her web storefront conveys…<br />However, visitors to her storefront are unable to verify trustworthiness and think...<br />> 50%<br /> of internet usersunwilling to shop onlinedue to SECURITYand TRUST concerns.<br />©KikScore<br />
  6. 6. 7/27 #SMALLBIZCHAT<br />Facts<br /><ul><li>92% of consumers are concerned about their security when shopping on new or unknown websites1
  7. 7. More than 63% of shoppers do not complete an online purchase because of security and trust concerns2
  8. 8. 88% of online shoppers said that the protection of their personal data was their top concern3
  9. 9. 7 out of every 10 shopping carts are abandoned</li></ul>1. http://www.ecommerce-guide.com/resources/article.php/3827381<br />2. http://staysafeonline.mediaroom.com/index.php?s=43&item=54<br />3. http://us.mcafee.com/en-us/local/docs/LR-51384.pdf<br />4. http://www.fortune3.com/blog/2011/06/shopping-cart-abandonment-2011/<br />©KikScore<br />
  10. 10. 7/27 #SMALLBIZCHAT<br />Online Trust<br /><ul><li>If you are not showing that you are a trustworthy and reliable business, you are going to lose sales
  11. 11. Trust is a dynamic and ever changing factor in mind of customers
  12. 12. Must ensure that consumers do not have any reason to get concerned at any time, especially at the point of purchase
  13. 13. Websites featuring fresh and recent content such as blog posts, tweets, and customer feedback helps build credibility with shoppers</li></ul>©KikScore<br />
  14. 14. 7/27 #SMALLBIZCHAT<br />How to Make Your Business Look Credible and Trustworthy Online<br />Make sure your website follows these tips and includes this information:<br /><ul><li>Management/Owner Information
  15. 15. Actively Engage Customers
  16. 16. Use Online Video to Virtually Introduce Yourself and Promote Your Business
  17. 17. The KikScore Solution – Trust Marks/Seals</li></ul>©KikScore<br />
  18. 18. 7/27 #SMALLBIZCHAT<br />Management/Owner Information<br /><ul><li>Background information on each manager/owner provides shoppers with the comfort that there is a real person behind your business
  19. 19. Make your business accessible by prominently displaying contact information for customer service and management information</li></ul>©KikScore<br />
  20. 20. 7/27 #SMALLBIZCHAT<br />“About Us” Page<br /><ul><li>Gives your customers transparency into your business
  21. 21. Tell your story as a small business
  22. 22. Consumers like stories and supporting underdogs
  23. 23. Make it personal
  24. 24. Let your visitors know you are authentic
  25. 25. Location
  26. 26. Don’t be scared of giving location; give at least the city of where you are located
  27. 27. Include picture of you and your team
  28. 28. Put a face behind the business </li></ul>©KikScore<br />
  29. 29. 7/27 #SMALLBIZCHAT<br />Testimonials<br /><ul><li>Testimonials, case studies, summaries of results, and white papers are helpful to build credibility
  30. 30. Shoppers and website visitors want to make sure other people have used your business before and had a pleasurable experience
  31. 31. Every testimonial should include name, URL, and positive customer feedback that recommends your product</li></ul>©KikScore<br />
  32. 32. 7/27 #SMALLBIZCHAT<br />Actively Engage Customers<br /><ul><li>Use social media sites like Twitter and Facebook to create a tangible brand and personality to engage customers
  33. 33. Humanize your Twitter photos and Facebook Profile pictures
  34. 34. Blogs allow conversations to occur between you and customers, giving shoppers a more complete, intimate look into your business</li></ul>©KikScore<br />
  35. 35. 7/27 #SMALLBIZCHAT<br />Actively Engage Customers<br /><ul><li>However, dormant social media profiles can raise questions about whether or not you are still in business; either shut them down or reinvigorate them
  36. 36. Depending on your intended market, only focus on social media outlets where potential clients can be found and do not waste time on the others</li></ul>©KikScore<br />
  37. 37. 7/27 #SMALLBIZCHAT<br />Introductory Online Video<br /><ul><li>The fresh, new trend online is using videos to introduce the management of your small business to potential customers
  38. 38. Personalizes visits and allows shoppers to virtually “meet” the management
  39. 39. Allows potential clients to see who they are about to do business with and gives you a boost of credibility</li></ul>©KikScore<br />
  40. 40. 7/27 #SMALLBIZCHAT<br />Promotional Online Videos<br /><ul><li>Online videos can be used for a variety of reasons to demonstrate credibility, not solely introductions
  41. 41. Some examples include:
  42. 42. Product Video– it is more appealing to hear someone describe a product and highlight the key benefits
  43. 43. Customer Testimonial – short video from a customer promoting your business definitely builds trust
  44. 44. Educational Video – contain educational tips and research for customers, both building your brand and teaching your audience
  45. 45. Thought Leadership Video – upload conference speeches or panel sessions to demonstrate yourself and business as a thought leader in the industry</li></ul>©KikScore<br />
  46. 46. 7/27 #SMALLBIZCHAT<br />Trust Marks/Seals<br /><ul><li>86% of online shoppers feel more confident about shopping on websites using security indicators, such as trust marks1
  47. 47. Validate online small businesses, solidifying the credibility and trustworthiness of a business
  48. 48. Many trust seals promote their own brand name, ensuring trust by association; by putting their brand name on your site, people will think your business is trustworthy
  49. 49. Yet more credible is the trust seal that emphasizes transparency to the customer, taking all of your important small business information into consideration</li></ul>1. http://www.verisign.com/static/013506.pdf<br />©KikScore<br />
  50. 50. 7/27 #SMALLBIZCHAT<br />KikScore Confidence Badge<br /><ul><li>Permits small businesses to uses information about themselves, their business, and their track record of reliability and display it in a report card to shoppers
  51. 51. Includes a dynamic online trust score based on the information about your business</li></ul>Trust through Transparency!<br />©KikScore<br />
  52. 52. 7/27 #SMALLBIZCHAT<br />Which Businesses Need to Show They are Trustworthy?<br />All small businesses, not just online stores<br /><ul><li>Bloggers
  53. 53. Realtors
  54. 54. Non-profits
  55. 55. Charities
  56. 56. Lawyers
  57. 57. Accountants
  58. 58. Plumbers
  59. 59. Contractors
  60. 60. Whether you’re selling online or just marketing your service, you should consider using trust seals
  61. 61. A trust seal that allows you to convey to shoppers that you are willing to be transparent about your business is vital for success</li></ul>©KikScore<br />
  62. 62. 7/27 #SMALLBIZCHAT<br />Roadblocks to Demonstrating Trust<br /><ul><li>Lacks of transparency and information about a business present an immediate roadblock
  63. 63. Typos look terrible and reduce credibility
  64. 64. Websites that do not include the following look distrustful:
  65. 65. No contact information
  66. 66. No privacy policy
  67. 67. No return policy
  68. 68. No trust seals</li></ul>©KikScore<br />
  69. 69. 7/27 #SMALLBIZCHAT<br />Three Steps to Take RIGHT NOW<br />Create an introduction video and make it visible it on your website to introduce yourself and your product or service to shoppers and website visitors<br />Put up a recent testimonial. Find one of your customers who loves your business. Approach them about either writing a testimonial or taking a short video, and put that on your website.<br />Construct a unique pledge to your customers and post it on your homepage. What do you pledge to do for your customers or the community? Whatever it is, put it on your homepage. A pledge can help show you are authentic, credible, and a business that not only can be trusted, but cares about their customers<br />©KikScore<br />
  70. 70. 7/27 #SMALLBIZCHAT<br />Questions and Comments<br /><ul><li>If you have any questions about the #SmallBizChat, this presentation, or KikScore, feel free to contact us at:
  71. 71. management@kikscore.com
  72. 72. 1-877-KikScore
  73. 73. Twitter: @KikScore
  74. 74. Facebook: www.facebook.com/kikscore
  75. 75. Or if you just want to keep the conversation going, please visit our blog at blog.kikscore.com</li></ul>©KikScore<br />
  76. 76. Use SMALLBIZCHAT as a promotion code to get a 90 day free trial of KikScore!<br />THANK YOU!<br />

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