How to Make Your Business Look Credible and Trustworthy Online
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![How to Make Your Business Look Credible and Trustworthy Online,[object Object],#SmallBizChat – July 27, 2011,[object Object],©KikScore,[object Object]](https://image.slidesharecdn.com/kikscore-onlinetrust2-110727112931-phpapp01/75/how-to-make-your-business-look-credible-and-trustworthy-online-1-2048.jpg?cb=1669143906)
![7/27 #SMALLBIZCHAT,[object Object],Featured on tonight’s ,[object Object],©KikScore,[object Object]](https://image.slidesharecdn.com/kikscore-onlinetrust2-110727112931-phpapp01/75/how-to-make-your-business-look-credible-and-trustworthy-online-2-2048.jpg?cb=1669143906)
![7/27 #SMALLBIZCHAT,[object Object],The SmallBiz Challenge,[object Object],[object Object]](https://image.slidesharecdn.com/kikscore-onlinetrust2-110727112931-phpapp01/75/how-to-make-your-business-look-credible-and-trustworthy-online-3-2048.jpg?cb=1669143906)
![Oftentimes when potential clients visit a small business site, they do not have any indication whether they can trust that business or not©KikScore,[object Object]](https://image.slidesharecdn.com/kikscore-onlinetrust2-110727112931-phpapp01/75/how-to-make-your-business-look-credible-and-trustworthy-online-4-2048.jpg?cb=1669143906)
![7/27 #SMALLBIZCHAT,[object Object],Major Inhibitor of Ecommerce,[object Object],A small online merchant thinks her web storefront conveys…,[object Object],However, visitors to her storefront are unable to verify trustworthiness and think...,[object Object],> 50%,[object Object], of internet usersunwilling to shop onlinedue to SECURITYand TRUST concerns.,[object Object],©KikScore,[object Object]](https://image.slidesharecdn.com/kikscore-onlinetrust2-110727112931-phpapp01/75/how-to-make-your-business-look-credible-and-trustworthy-online-5-2048.jpg?cb=1669143906)
![7/27 #SMALLBIZCHAT,[object Object],Facts,[object Object],[object Object]](https://image.slidesharecdn.com/kikscore-onlinetrust2-110727112931-phpapp01/75/how-to-make-your-business-look-credible-and-trustworthy-online-6-2048.jpg?cb=1669143906)
![7 out of every 10 shopping carts are abandoned1. http://www.ecommerce-guide.com/resources/article.php/3827381,[object Object],2. http://staysafeonline.mediaroom.com/index.php?s=43&item=54,[object Object],3. http://us.mcafee.com/en-us/local/docs/LR-51384.pdf,[object Object],4. http://www.fortune3.com/blog/2011/06/shopping-cart-abandonment-2011/,[object Object],©KikScore,[object Object]](https://image.slidesharecdn.com/kikscore-onlinetrust2-110727112931-phpapp01/75/how-to-make-your-business-look-credible-and-trustworthy-online-9-2048.jpg?cb=1669143906)
![7/27 #SMALLBIZCHAT,[object Object],Online Trust,[object Object],[object Object]](https://image.slidesharecdn.com/kikscore-onlinetrust2-110727112931-phpapp01/75/how-to-make-your-business-look-credible-and-trustworthy-online-10-2048.jpg?cb=1669143906)
![Websites featuring fresh and recent content such as blog posts, tweets, and customer feedback helps build credibility with shoppers©KikScore,[object Object]](https://image.slidesharecdn.com/kikscore-onlinetrust2-110727112931-phpapp01/75/how-to-make-your-business-look-credible-and-trustworthy-online-13-2048.jpg?cb=1669143906)
![7/27 #SMALLBIZCHAT,[object Object],How to Make Your Business Look Credible and Trustworthy Online,[object Object],Make sure your website follows these tips and includes this information:,[object Object],[object Object]](https://image.slidesharecdn.com/kikscore-onlinetrust2-110727112931-phpapp01/75/how-to-make-your-business-look-credible-and-trustworthy-online-14-2048.jpg?cb=1669143906)
![The KikScore Solution – Trust Marks/Seals©KikScore,[object Object]](https://image.slidesharecdn.com/kikscore-onlinetrust2-110727112931-phpapp01/75/how-to-make-your-business-look-credible-and-trustworthy-online-17-2048.jpg?cb=1669143906)
![7/27 #SMALLBIZCHAT,[object Object],Management/Owner Information,[object Object],[object Object]](https://image.slidesharecdn.com/kikscore-onlinetrust2-110727112931-phpapp01/75/how-to-make-your-business-look-credible-and-trustworthy-online-18-2048.jpg?cb=1669143906)
![Make your business accessible by prominently displaying contact information for customer service and management information©KikScore,[object Object]](https://image.slidesharecdn.com/kikscore-onlinetrust2-110727112931-phpapp01/75/how-to-make-your-business-look-credible-and-trustworthy-online-19-2048.jpg?cb=1669143906)
![7/27 #SMALLBIZCHAT,[object Object],“About Us” Page,[object Object],[object Object]](https://image.slidesharecdn.com/kikscore-onlinetrust2-110727112931-phpapp01/75/how-to-make-your-business-look-credible-and-trustworthy-online-20-2048.jpg?cb=1669143906)
How to Make Your Business Look Credible and Trustworthy Online
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Raj Malik of KikScore is participating in the #SmallBizChat on Wednesday, July 27, 2011. This slideshow reviews what was discussed and gives a promotional code to small businesses interested in their service.
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How to Make Your Business Look Credible and Trustworthy Online
- 7. More than 63% of shoppers do not complete an online purchase because of security and trust concerns2
- 8. 88% of online shoppers said that the protection of their personal data was their top concern3
- 11. Trust is a dynamic and ever changing factor in mind of customers
- 12. Must ensure that consumers do not have any reason to get concerned at any time, especially at the point of purchase
- 16. Use Online Video to Virtually Introduce Yourself and Promote Your Business
- 21. Tell your story as a small business
- 22. Consumers like stories and supporting underdogs
- 23. Make it personal
- 24. Let your visitors know you are authentic
- 25. Location
- 26. Don’t be scared of giving location; give at least the city of where you are located
- 27. Include picture of you and your team
- 30. Shoppers and website visitors want to make sure other people have used your business before and had a pleasurable experience
- 33. Humanize your Twitter photos and Facebook Profile pictures
- 38. Personalizes visits and allows shoppers to virtually “meet” the management
- 42. Product Video– it is more appealing to hear someone describe a product and highlight the key benefits
- 43. Customer Testimonial – short video from a customer promoting your business definitely builds trust
- 44. Educational Video – contain educational tips and research for customers, both building your brand and teaching your audience
- 47. Validate online small businesses, solidifying the credibility and trustworthiness of a business
- 48. Many trust seals promote their own brand name, ensuring trust by association; by putting their brand name on your site, people will think your business is trustworthy
- 53. Realtors
- 54. Non-profits
- 55. Charities
- 56. Lawyers
- 57. Accountants
- 58. Plumbers
- 59. Contractors
- 60. Whether you’re selling online or just marketing your service, you should consider using trust seals
- 63. Typos look terrible and reduce credibility
- 64. Websites that do not include the following look distrustful:
- 67. No return policy
- 72. 1-877-KikScore