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Hooked.pptx

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Hooked.pptx

  1. 1. How to Build Habit- Forming products BY NIR EYAL
  2. 2. FOUR STEPS OF A HOOK
  3. 3. TRIGGERS Trigger means what gets the users into the product. There are two types of trigger Call to actions * Notifications * Reminders * Emails Emotions * Emotions * Routines * Situations
  4. 4. Simplest Behaviour Done in Anticipation of Reward Action
  5. 5. Reward
  6. 6. Variable Reward
  7. 7. Investment

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