1.
Jyri Kilpeläinen
@JyriKilpelainen

2.
From hobby developer to
game company founder
in 36 months

3.
● 35 year old dude from Kotka
● Software Engineer (KyAMK, 2004)
● Web & Game Developer
● Husband and a father of two girls (5 & 3)
● Co-founder & CEO at Kiemura
Jyri Kilpeläinen is...

4.
● Game company from Kotka, Finland
● 62 days old
● Making games for digital platforms (duh)
● Available for hire for game / app / web
projects!
Kiemura is...

5.
Dynamic Duo

6.
October 2012

7.
● Got laid off from previous job
● Continued working on Mystic Marbles
Also in October 2012

8.
https://www.youtube.com/watch?v=DPTCCDPoPew

9.
71
Views
Pitch video results
21
TestFlight
testers
3
Interested
publishers
5
Skype
meetings

10.
● Going one month at a time
● Got UI help from Finnish game company
● New gameplay video + publisher
contacting (again)
January – May 2013

11.
● Applied to Microsoft AppCampus
● Publishing deal draft on paper (Yay!)
● But we decided to self-publish (Doh!)
June – August 2013

12.
https://www.youtube.com/watch?v=qXMZIxwXSwI

13.
October 2013

14.
● Got a job as web developer
● Making final touches to Mystic Marbles
October – December 2013

15.
https://www.youtube.com/watch?v=Cuy9xZizzBs

16.
6500
Downloads
Mystic Marbles lifetime stats
100€
Revenue

17.
● Released Mystic Marbles on Android
● Made a few updates
● Released Super Line Rush (game made &
released in 5 hours)
February – May 2014

18.
● Pitched at PG Connects Helsinki (June)
● Updated Super Line Rush and released in
3rd party Android stores
● AppTurbo campaign
● Prototyped a tilt maze game
June-September 2014

19.
AppTurbo effect

20.
Android markets

21.
280.000
Downloads
Super Line Rush lifetime stats
5000€
Revenue

22.
October 2014

23.
● Continued tilt game prototype
● Pitched at PocketGamer Big Indie Pitch
before Slush
--> Got media attention
October-November 2014

24.
● NoodleCake contacted (Dec)
● Publishing deal (Jan)
● Trailer released (Feb)
● NoodleCake demoed game in GDC (Mar)
● Made two meme games
December 2014 – March 2015

25.
https://www.youtube.com/watch?v=tIQQPKAaShI

26.
● Released on April 9th on App Store,
Google Play and Amazon Appstore
● Featured on App Store 'Best New Games'
and Google Play 'Editor's Choice'
Tiltagon Launch

27.
Tiltagon lifetime stats

28.
Tiltagon lifetime stats

29.
● Working on Tiltagon update
● Established Kiemura with Piia (Aug)
● Became full-time entrepreneur (Sep)
● Gave talk at PG Connects Helsinki (Sep)
May – September 2015

30.
October 2015

31.
● Release Tiltagon update 2.0
● Tiltagon Apple TV version
● Prototyping
● Work-for-hire projects
What's next?

32.
Takeaways

33.
● ”It's a marathon, not a sprint”
● Things ARE going to fail so be prepared
● Experiment different things
● Play it safe
● Anything is possible!
Takeaways

34.
Thank you!
@JyriKilpelainen