Nurturing Your Leads
Send all your new customers a personal
thank you email/note. If this is not feasible due
to high volume, try to reach out to the ones you
consider “strategic” (i.e. they spent a lot of
money, or referred a number of people)
Ask for feedback - What do your customers
like and dislike the most? Where do you see
areas of improvement?
Get rid of no reply emails - make sure you or
your support team is easily accessible.
Pay attention to your customers and segment
them. What is the real reason they
purchased from you? Did you solve a deep
pain they were having? Did they buy your
product as a gift? People can buy for many
reasons - once you figure out the true reason
you can segment them and deliver higher
content tailored to each group.
What can you do to deliver high value
content on a regular basis? For example, you
can write blog posts, a short e-book, do case
studies or live webinars.
Tell customers you’re working on providing
a better product or service. If you’re working
on improving your product/service, talk about it!
(And you should always be striving to improve)
Tell them about what you’re doing, and sell
them on the dream of what the new product is
going to look like.
For more, go to www.kickofflabs.com!