NURTURING YOUR
LEADS
Version 1.0

A detailed
checklist
Nurturing Your Leads

Notes

Send all your new customers a personal
thank you email/note. If this is not feasible due
to h...
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Nurturing your leads (www.landingpages107.com)

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Learn how to nurture your leads. Make a customer happy and they'll love you forever.

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Nurturing your leads (www.landingpages107.com)

  1. 1. NURTURING YOUR LEADS Version 1.0 A detailed checklist
  2. 2. Nurturing Your Leads Notes Send all your new customers a personal thank you email/note. If this is not feasible due to high volume, try to reach out to the ones you consider “strategic” (i.e. they spent a lot of money, or referred a number of people) Ask for feedback - What do your customers like and dislike the most? Where do you see areas of improvement? Get rid of no reply emails - make sure you or your support team is easily accessible. Pay attention to your customers and segment them. What is the real reason they purchased from you? Did you solve a deep pain they were having? Did they buy your product as a gift? People can buy for many reasons - once you figure out the true reason you can segment them and deliver higher content tailored to each group. What can you do to deliver high value content on a regular basis? For example, you can write blog posts, a short e-book, do case studies or live webinars. Tell customers you’re working on providing a better product or service. If you’re working on improving your product/service, talk about it! (And you should always be striving to improve) Tell them about what you’re doing, and sell them on the dream of what the new product is going to look like. For more, go to www.kickofflabs.com!

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