Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Create Demand for Your Brand

407 views

Published on

Demand generation ensures that you are top of mind for the right people at the right time. It also ensures that selling is really easy. Find out how with these tips on creating solid demand generation strategies.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Create Demand for Your Brand

  1. 1. 22© 2014 KI Marketing, Inc. Opportunity Lead Lead Lead Client Opportunity Opportunity Opportunity Category Change Lead Generation Funnel Sales Opportunity Pipeline Funnel SalesManagement INTEREST Permission for use received from
  2. 2. 33© 2014 KI Marketing, Inc. Create Demand Become Trustworthy Be the Authority Align with their Purpose Be the Aspirin
  3. 3. 44© 2014 KI Marketing, Inc. People buy from brands they ◦ Know ◦ Like ◦ Trust How do you become that brand?
  4. 4. 55© 2014 KI Marketing, Inc. Message Who? Serves? Why? How? Be solid on: • Who you are • Who you serve • Why it’s important • How you serve This foundation builds Differentiation.
  5. 5. 66© 2014 KI Marketing, Inc. Deliver fresh, compelling content. Content is: ◦ Micro – social media ◦ Video ◦ Blogs ◦ Articles ◦ Audio ◦ Images Must reflect your brand voice – message – differentiators AND… Provide a benefit Alleviate pain Address a need
  6. 6. 77© 2014 KI Marketing, Inc. Like means: ◦ A level of understanding ◦ Comfort ◦ Sincerity You can’t make someone like you – have to be consistently you and attract the right customer.
  7. 7. 88© 2014 KI Marketing, Inc. Built over time. ◦ Often after a buying experience – make it a good one. Know they can rely on you for… ◦ Consistent message (BE HUMAN) ◦ Consistent service ◦ Consistent support Consistency is key to building trust. Be reliable.
  8. 8. 99© 2014 KI Marketing, Inc. Remember the 4 Types: ◦ Organic ◦ Guerilla ◦ Strategic Alliances ◦ Direct Activities Develop all based on: ◦ Budget ◦ Time ◦ Need
  9. 9. 1010© 2014 KI Marketing, Inc. Build the demand with a web of content. Create great giveaways: ◦ White papers ◦ Case studies ◦ Infographics Give them away – everywhere! ◦ Social media ◦ Guest posts ◦ Links in articles
  10. 10. 1111© 2014 KI Marketing, Inc. Be strategic about the giveaways – Remember your target. Drive to a landing page. ◦ Get information – email, etc. ◦ Follow up! ◦ Follow up! ◦ Drip on them some more… ◦ Follow up! Awareness to Interest = giving them an answer to a problem and always being there for them. GIVE GREAT VALUE!
  11. 11. 1212© 2014 KI Marketing, Inc. Quickly analyze: ◦ PPC campaigns ◦ Social media campaigns ◦ Newsletter drip campaigns Build data points over time: ◦ Website information ◦ Conversions ◦ Overall distribution
  12. 12. 1313© 2014 KI Marketing, Inc. Engage with Customers Evaluate Awareness & Lead Gen Analytics Digital Real Estate
  13. 13. 1414© 2014 KI Marketing, Inc. Get all the right parts working in the same direction. Create demand! Keep communicating. Be consistent. Become the answer. Go from awareness to interest to adoption.
  14. 14. 1515© 2014 KI Marketing, Inc. For more great content visit us at: www.KickItMarketing.com www.KickItMarketing.com/blog

×