1.
Search Engine
Optimization
(on page SEO)

2.
Contents
01
02
03
04
05
06
07
08
09
What is a Search Engine?
What is on-page SEO?
Why is on-page SEO important?
How to Optimize Your
Content
What is keyword research?
Sitemap
H1, H2 tag
Anchor tag
Avoid things in on page

3.
What is a
Search
Engine?
A search engine is a software
program which provides relevant
information whenever we search any
things in search engine. Some
popular search engine are Google,
Bing, Yahoo etc

4.
On-page SEO (also known as on-
site SEO) refers to the practice of
optimizing webpages to improve a
website’s search engine rankings and
earn organic traffic.
In addition to publishing relevant,
high-quality content, on-page SEO
includes optimizing your headlines,
HTML tags (title, meta, and header),
and images. It also means making sure
your website has a high level of
expertise, authoritativeness, and
trustworthiness.
What is on-
page SEO?

5.
Why is on-page
SEO important?
On-page SEO is important because it helps search engines
understand your website and its content, as well as identify
whether it is relevant to a searcher’s query.

6.
How to Optimize
Your Content for
On-Page SEO
Make sure you're targeting a keyword with traffic
potential.
Make sure it aligns with search intent.
Make sure it covers everything searchers want to
know. ...
Make sure it's easy and enticing to read.
Make sure it has a compelling title tag and
description.
Make sure it has enough backlinks.
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2.
3.
4.
5.
6.

7.
What is keyword
research?
Keyword research is the process of finding and analyzing
search terms that people enter into search engines with the
goal of using that data for a specific purpose, often for search
engine optimization (SEO) or general marketing.

8.
KEYWORDS
Use keyword phrases instead of single
keywords.
Keywords should be uquine words
Each keywords phare should be found on
web page.
Use commas between keywords phrases with NO
spaces
Keywords lenght is maximum 10
words

9.
KEYWORD RESEARCH
keywords research is used to
select quilty keywords.
keywords is should i should be
relevent our site.
it is give the most computer
keywords.
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2.
3.

10.
SITEMAP
A sitemap is a list pf pages of web page site
accessible to users.
Its list the numbers of pages and the overall
internal link structure in the site.
A sitemap is still the best insurance for getting
a search engine to learn about your entire site
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2.
3.

11.
H1, H2 TAGS
1. The H1 tag has long been thought to have great
importance in on-page optimization.
2. Use of the H1 tag is the headline of the pages, H2
tag is use subheading.
3. Separating our content with headers is a good
practice as it makes our site more readable and easy
to negative
4. Do not use H4, H5... tags just because you
want better seo pages.

12.
ANCHOR TEXT
TAG
Anchor text is a visible text which is clickable.
It hyperlink display to another location.
It act as a reference to the user and act as a
recommendation to google
The anchor text is given as:
<a href=></a>

13.
Avoid things in on page
optimization
2009-Now
Hidden text/
invisible links
Duplicate content Duplicate title tags
URL variants of the
same pages
Off-site images
and content on-
on-site

14.
CONCLUSIONS
On-page SEO refers to the text and content on your website pages
It acts as the foundation for your ongoing SEO process.
Work on your website and content, so that the search engine can
find your webpage when searching for your websites for a particular
keywords
This has a significant impact on search engine results you should
make your site as search engine friendly as possible

15.
Thank You
See You Next Time