Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Emotional branding

906 views

Published on

  • Be the first to comment

  • Be the first to like this

Emotional branding

  1. 1. EMOTIONAL BRANDING
  2. 2. Branding  Functional Differentiation  Emotional Differentiation
  3. 3. Definition Emotional Branding (Brand)
  4. 4. Type of Emotional Excitement) Warmth) Fun) Security) Self-respect) Social approval)
  5. 5. Type of Emotional Excitement)
  6. 6. Type of Emotional Warmth)
  7. 7. Type of Emotional Fun)
  8. 8. Type of Emotional Security)
  9. 9. Type of Emotional Self-respect)
  10. 10. Type of Emotional Social approval)
  11. 11. Type of Emotional Excitement) Warmth) Fun) Security) Self-respect) Social approval)
  12. 12. Adventages     Brand Promise
  13. 13. THANK YOU FOR ATTENTION

×