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Location Based Services... Why It Matters.


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How will you and your company embrace the newest trend in social media? Location based services have tons of potential and tons of ways to go... but companies just need to dive in and try it out for themselves.

Published in: Business, Technology
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Location Based Services... Why It Matters.

  1. 1. Location-Based Services: <br />There is potential just waiting to be unleashed… <br />
  2. 2. Overview: <br />Location-based services have become a hot trending topic over the past few months<br />LBS users are said to double to 95.7 million in the next year alone<br />Will soon have $2 Billion in revenue <br />Smart phones and apps have started taking advantage of built-in GPS and LBS technology <br />
  3. 3. Consumer Engagement:<br />Consumers are demanding faster real time information<br />Increasing reliance on mobile web and smartphones<br />Want relationships with companies in return for loyalty to a product<br />Pushing social networking limits and boundaries <br />
  4. 4. Business Engagement: <br />Find a way to create value for company, product, service<br />Discounts, deals, “Mayorships”, badges, more engagement <br />Creating relationships between loyal customers is key<br />Friends of followers will become more engaged and interested as well <br />Free advertising <br />
  5. 5. Potential For All Businesses: <br />Large businesses<br />Small businesses<br />Non-profits<br />Hospitality Industry<br />Healthcare Industry<br />Activist groups <br />Every group can find a different way to maximize location-based services <br />Key is INNOVATIVE IDEAS<br />
  6. 6. Successful Examples: <br />Starbucks on Foursquare: <br />Offers rewards to frequent customers with Barista badge <br />Starting to experiment with different types of mayor and frequent customer rewards <br />Nation-wide Mayor special <br />Enjoy $1 discount on Frappucinos <br />Runs through June 28th<br />
  7. 7. Successful Examples: <br />National Geographic on Go-Walla: <br />Created a collection of trips featuring hand-picked destinations from Nat Geo staff <br />15 city walking tours <br />8-15 check-in spots<br />Intend to connect people across the globe with these destinations <br />
  8. 8. Potential Cons of LBS: <br />Safety issues <br />Revenue- how will it translate<br />Create same type of value for all different types of LBS? <br />User activity and frequency of check-ins<br />How can it be measured <br />Promotion of “narcissism” <br />encourages internet generation to connect through devices<br />Too much information for friends/co-workers/etc?<br />
  9. 9. The Time Is Now… <br />Location-based services will change the way we conduct business<br />Has the potential to: <br />Strengthen customer loyalty through discounts and word of mouth <br />Attract new customers<br />Engage with other businesses or potential clients <br />Push the boundaries of social media to the limit<br />
  10. 10. Are you ready? <br />