Katherine Gear's 2014 resume

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Experienced E-Commerce and social media manager with innovative problem solving, management, leadership and communication skills, successful at creating and implementing online marketing strategies.

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Katherine Gear's 2014 resume

  1. 1. KATHERINE GEAR 847-387-0599 • 2032 West Division • Chicago, IL 60622 • Kgear3@gmail.com AREAS OF EXPERTISE Experienced social media strategist with innovative problem solving, leadership and communication skills, successful at creating and implementing online marketing strategies.  Social Media Strategy & Implementation  Website Planning, Strategy and Implementation  Online Advertising Creation, Execution and Performance Tracking  Strategic Business and Digital Planning with Alignment to Goals and Tactics  SEO and SEM Campaign Management  E-Mail Marketing Strategy and Optimization PROFESSIONAL EXPERIENCE Hyatt Hotels Corporate, Chicago, IL February 2013- present Area E-Commerce Marketing Manager Oversee social media strategy while planning and executing strategic campaigns Implement online marketing and content strategies for websites, e-mail campaigns, online advertisements Create online banner ads, research new advertising opportunities, manage advertising through third parties Research and implement best practices and digital initiatives The Peninsula Hotel, Chicago, IL June 2011- February 2013 E-Commerce Manager Promoted from Specialist to Manager position in November 2012. Create and implement strategies for all online marketing, which includes SEO, SEM campaigns, online banner ads, social media initiatives, e-mail campaigns, and online reputation management Create online banner ads, research new advertising opportunities, manage advertising through third parties Social media campaign management working with a third party to implement campaigns BCVevolve, Chicago, IL June 2010- June 2011 Social Media Strategist Create and implement specific social media strategies across multiple platforms for each client Create content daily, maintain multiple social media sites, manage messaging to drive engagements Direct and shoot photographs, create script and direct Youtube videos Trinsic Interactive, Chicago, IL May 2009-July 2010 Social Media Strategist / Social Media Intern Maintain and update articles on Twitter daily to continue to promote advertising agency’s capabilities Interact with followers and facilitate discussions within the advertising community Utilized previous strategic plan to create VitalmHealth Twitter account to help promote medical iPhone apps LEADERSHIP AND OTHER ACTIVITIES College Mentors for Kids January 2007-May 2010 President, Vice President, General Manager, Mentor Nationally elected Board Member and attended bi-monthly meetings to help make financial and program decisions Created College Mentors For Kids social media sites and strategy to better communicate with staff and mentors IU  Women’s Rugby January 2007- August 2009 Personally secured donation for $5000 from Mark Cuban, Owner of Dallas Mavericks in order to attend the Nationals Final Four Tournament in Albuquerque, New Mexico EDUCATION Indiana University, College of Arts and Science, Bloomington, IN May 2010 Bachelor of Arts, GPA: 3.2/4.0 Majors: Spanish, Psychology Study Abroad, University of Alcala de Henares, Alcala de Henares, Spain (Summer of 2009) Intensive Spanish language and culture study through Spanish speaking classes and host family experience

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