Agency Overview<br />August 9, 2011<br />
The Basics<br />Keymer is a public relations agency specializing in corporate communications, public affairs and crisis ma...
What Drives Us<br />3<br />August 9, 2011<br /><br />Vision | To be a powerhouse in public relations, s...
Professional Excellence
Continual Learning
Reliability</li></li></ul><li>Rethinking Public Relations<br />4<br />August 9, 2011<br /><br />We see ...
At Our Core <br />5<br />August 9, 2011<br /><br />Message Development<br /> Media Strategy<br />We dev...
Corporate<br />Communications<br />Public Affairs<br />Crisis<br />Management<br />Strategic Programs<br />6<br />August 9...
Comprehensive Services<br />7<br />August 9, 2011<br /><br /><ul><li>Print & Broadcast Media
Social Media
Product Launches
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Keymer Agency Overview (August 8, 2011)


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This is our basic credentials deck outlining our services, experience and methods. Further information can be obtained by calling 904 434 3186 or emailing

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Keymer Agency Overview (August 8, 2011)

  1. 1. Agency Overview<br />August 9, 2011<br />
  2. 2. The Basics<br />Keymer is a public relations agency specializing in corporate communications, public affairs and crisis management. We help businesses, trade groups, think tanks, non-profit organizations and government agencies to build positive reputations and address their challenges through strategic communications.<br />Keymer was founded as a challenger-agency for the established PR giants, able to provide the highest quality strategic counsel and execution without sacrificing a focus on clients, personal service, and attention to detail.<br />Keymer opened its doors in 2005 and since then has built a strong track record helping clients achieve success. We have routinely found ourselves working on the biggest issues of our times, on behalf of an astonishing variety of clients. These have ranged from Fortune 500 companies, through influential trade groups, to visionary start-ups.<br />Keymer serves its clients wherever they may be, in the US or abroad, and maintains offices in Jacksonville, Florida and Washington D.C. <br />2<br />August 9, 2011<br /><br />The Basics<br />
  3. 3. What Drives Us<br />3<br />August 9, 2011<br /><br />Vision | To be a powerhouse in public relations, serving a national client-base on projects of significance through a smart, expert and happy team of consultants<br />Vision<br />Mission| To deliver superior communications effects for organizations of all kinds, wherever they may be, through smart counsel, effective execution, and brand-defining client-service<br />Mission<br />Values<br />Values |<br /><ul><li>Intellectual Rigor
  4. 4. Professional Excellence
  5. 5. Continual Learning
  6. 6. Integrity
  7. 7. Loyalty
  8. 8. Reliability</li></li></ul><li>Rethinking Public Relations<br />4<br />August 9, 2011<br /><br />We see PR as a toolkit which our clients can use to build their reputations and address their strategic challenges, whatever those challenges might be:<br />An established business looking for a competitive edge in a commoditized market<br />A trade group facing legislation that would be disastrous for its members<br />An SME preparing a product launch upon which its success depends <br />A business looking to optimize its interaction with government and regulators<br />A large tech firm managing significant internal reorganization and change<br />What we can Do…<br />A professional association looking to improve the flow of political intelligence<br />A joint venture facing unfair criticism that is negatively affecting its bottom line.<br />
  9. 9. At Our Core <br />5<br />August 9, 2011<br /><br />Message Development<br /> Media Strategy<br />We develop robust, effective messaging which positions our clients in a market or on an issue. We combine thorough research, good sense, and creativity to encapsulate our thinking in clear, stylish English, coherent and impactful achieve our effect on identified audiences. <br />We specialize in media relations programs that use print, broadcast and online channels to achieve marketing or influence effects on identified audiences. Whether the focus is corporate communications or public affairs, media engagement is at the core of every one of our programs.<br />Core Functions<br />
  10. 10. Corporate<br />Communications<br />Public Affairs<br />Crisis<br />Management<br />Strategic Programs<br />6<br />August 9, 2011<br /><br />Our corporate communications programs focus on enhancing brand, reputation and valuation. We raise profile and prestige in ways that drive sales, create value, and build mutual goodwill and understanding between businesses and those that matter to them. <br />Our public affairs or issues management programs create and protect optimal social, political and regulatory environments for our clients. We engage with decision-makers and influencers, in government, in the media, and elsewhere, to make our case, balance the debate, and protect our client’s interests.<br />We conceive, design and exercise crisis handling plans that protect assets and safeguard reputations. We deploy rapidly to help organizations who are taken by surprise, working with senior staff teams and the media to minimize reputational damage and set a course out of the crisis. <br />Corporate communications<br />
  11. 11. Comprehensive Services<br />7<br />August 9, 2011<br /><br /><ul><li>Print & Broadcast Media
  12. 12. Social Media
  13. 13. Product Launches
  14. 14. Analyst Relations
  15. 15. Community Relations
  16. 16. Thought Leadership
  17. 17. Executive Positioning
  18. 18. Media Road Shows
  19. 19. CSR & Giving
  20. 20. Web Strategies</li></ul>Corporate<br />Communications<br /><ul><li>Corporate Identity
  21. 21. Brand Positioning
  22. 22. Graphic Design
  23. 23. Writing Services
  24. 24. Market Research
  25. 25. Media Management
  26. 26. Government Relations
  27. 27. Message Development
  28. 28. Material Production
  29. 29. Issues Intelligence
  30. 30. Opposition Research
  31. 31. Bi-Partisan Advocacy
  32. 32. Political Risk Analysis
  33. 33. Legislative Testimony
  34. 34. Regulatory Comment
  35. 35. Third-Party Advocacy
  36. 36. Strategic Alliance Building
  37. 37. Grassroots Mobilization
  38. 38. Social Media Engagement
  39. 39. Opinions & LTE</li></ul>Public Affairs<br />Crisis<br />Management<br /><ul><li>On-camera Training
  40. 40. Message Training
  41. 41. Speechwriting
  42. 42. Crisis Planning
  43. 43. Rehearsals and Exercising
  44. 44. Spokesperson Duties
  45. 45. Crisis Media Management
  46. 46. Media Monitoring
  47. 47. Alerting Strategies
  48. 48. Media Rebuttal
  49. 49. Third-Party Advocacy</li></ul>Corporate communications<br />
  50. 50. Creating Communications Effects<br />At Keymer, we understand that only repeated exposure to well-developed messages will compel or convince our target audiences to act. <br />Our approach to strategic communications hinges on first identifying the communications effects we must have on target audiences, before then creating those effects by using the right channels to expose the right audiences to the right messages.<br />Measuring against effect allows us to judge success and adjust if necessary. This unique methodology has proved its worth time and time again.<br />8<br />August 9, 2011<br /><br />APPROACH<br />
  51. 51. In early 2011, in response to requests from clients for stand-alone social media consulting, Keymer established Social-Effects – a new practice group focused on the delivery of real-world results through online media.<br />Social-Effects offers Social Media Strategy, Content Creation, Platform Integration, Social Media Buying, Blogger Relations, Online Reputation Management  and more for clients of all kinds.<br />Online Media. Real-World Results.<br />9<br />August 9 2011<br /><br />
  52. 52. Current Dynamics<br />Public relations is evolving. Where once the public consumed the media, now they own it, online. <br />Digital channels are no longer just vying for elbow-room; they're demanding the best seat in the house. Bulk advertising buys are going the way of the dodo as new, nimble and cost-effective options are created through technology.<br />Attitudes are changing too. <br />Recession has fostered an unwillingness to simply accept a brand promise. Political opinion foments faith and distrust in ever-varying measures. In both cases, where before the public said “tell me”, now they say “show me”. <br />At Keymer, we too have evolved to reflect these new realities. We’ve developed a real-world, no-nonsense expertise that enables valuable engagement with online communities and puts endorsement and third-party comment front-and-center. <br />10<br />August 9, 2011<br /><br />
  53. 53. Varied Experience<br />11<br />August 9, 2011<br /><br />
  54. 54. Leadership<br />12<br />August 9, 2011<br /><br />Simon Keymer is the founder and lead consultant at Keymer. He focuses on the development and implementation of integrated communications strategies that increase profile and prestige, manage complex issues, and enable clients to carve out and dominate positions within their business, regulatory, and political environments. <br />Prior to founding Keymer, Simon worked in Washington D.C., initially in the public affairs practice at industry leader Fleishman Hillard (FH), before moving on to establish a Washington office for Financial Dynamics (FD), He also worked for, an offshoot of famed political consultants Strother Duffy Strother.<br />Simon sees strategic communications as a vital business tool, delivering immense value by driving the two way flow of information between an organization and its stakeholders. He believes that traditional forms of influence still have a huge part to play in this, but that emerging technologies are forcing the pace and revealing opportunities which forward-thinkers should grasp with both hands. <br />Simon is British by birth, though spent much of his childhood on the continent of Europe. He emigrated to the USA in 2001.<br />Simon is a former British Army officer. He is a graduate of London University BA (Honors) Politics and the Royal Military Academy at Sandhurst. <br />For more information about Keymer, visit<br />
  55. 55. Find Out More<br />13<br />August 9, 2011<br /><br />Keymer<br />1701 Pennsylvania Avenue, <br />Suite 300, <br />Washington D.C, 20004<br />904.434.3186<br />The Lamppost Building<br />3955 Riverside Avenue<br />Jacksonville, Florida 32205<br />904.483.3824<br />904.434.3186<br /><br /><br />Engage <br /><To add links to icons – right click icon}hyperlink} paste link in address box<br />