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Guy Kawasaki's Enchantment Presentation

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Guy's slides from his speech at Stanford E-Week 2011.

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Guy Kawasaki's Enchantment Presentation

  1. 1. Enchantment The Art of Changing Hearts, Minds, and Actions Guy KawasakiFriday, March 4, 2011
  2. 2. 1 Achieve LikabilityFriday, March 4, 2011
  3. 3. “Pan Am” smile Zygomaticmajor muscleFriday, March 4, 2011
  4. 4. Make a Duchenne smile Orbicularis oculi muscleFriday, March 4, 2011
  5. 5. Dress for a tieFriday, March 4, 2011
  6. 6. Under-dressing: “I don’t respect you”Friday, March 4, 2011
  7. 7. Over-dressing: “I am better than you”Friday, March 4, 2011
  8. 8. Equal-dressing: “We’re peers”Friday, March 4, 2011
  9. 9. Shake it PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2 •Eye contact throughout •Appropriate verbal greeting •Duchenne smile •Grip and firm squeeze •Cool, dry, and moderately smooth hand •Mid-point position between the two of you •Medium level of vigor •Two or three secondsFriday, March 4, 2011
  10. 10. 2 Achieve TrustworthinessFriday, March 4, 2011
  11. 11. Trust othersFriday, March 4, 2011
  12. 12. Bake, don’t eatFriday, March 4, 2011
  13. 13. Default to “yes”Friday, March 4, 2011
  14. 14. 3 Get ReadyFriday, March 4, 2011
  15. 15. Do something DICEE Deep Intelligent Complete Empowering ElegantFriday, March 4, 2011
  16. 16. Make it short, sweet, and swallowableFriday, March 4, 2011
  17. 17. Conduct aFriday, March 4, 2011
  18. 18. 4 LaunchFriday, March 4, 2011
  19. 19. Tell a storyFriday, March 4, 2011
  20. 20. Plant many seedsFriday, March 4, 2011
  21. 21. Use salient points Miles/gallon vs. Yearly costFriday, March 4, 2011
  22. 22. Use salient points Miles/gallon vs. Yearly cost Degrees vs. Heating costsFriday, March 4, 2011
  23. 23. Use salient points Miles/gallon vs. Yearly cost Degrees vs. Heating costs Number of Gigabytes vs. songsFriday, March 4, 2011
  24. 24. 5 OvercomeFriday, March 4, 2011
  25. 25. Provide social proofFriday, March 4, 2011
  26. 26. Find a bright spotFriday, March 4, 2011
  27. 27. Enchant all the influencersFriday, March 4, 2011
  28. 28. Enchant all the influencersFriday, March 4, 2011
  29. 29. Enchant all the influencersFriday, March 4, 2011
  30. 30. Enchant all the influencersFriday, March 4, 2011
  31. 31. Enchant all the influencersFriday, March 4, 2011
  32. 32. Enchant all the influencersFriday, March 4, 2011
  33. 33. 6 Endure “Loving Memory of Jerry Garcia” by Stephen Dorian MinerFriday, March 4, 2011
  34. 34. Don’t use moneyFriday, March 4, 2011
  35. 35. Don’t use moneyFriday, March 4, 2011
  36. 36. Invoke reciprocationFriday, March 4, 2011
  37. 37. Build an ecosystemFriday, March 4, 2011
  38. 38. 7 PresentFriday, March 4, 2011
  39. 39. Customize theFriday, March 4, 2011
  40. 40. Customize theFriday, March 4, 2011
  41. 41. Sell your dream iPhone ≠ $188 of parts + AT&TFriday, March 4, 2011
  42. 42. 10 slides 10Friday, March 4, 2011
  43. 43. 10 slides 10 20 minutes 20Friday, March 4, 2011
  44. 44. 10 slides 10 20 minutes 20 30-point font This is 30 This is 20 This is 10Friday, March 4, 2011
  45. 45. 8 Use TechnologyFriday, March 4, 2011
  46. 46. Remove the speed bumpsFriday, March 4, 2011
  47. 47. Provide value Information Insights AssistanceFriday, March 4, 2011
  48. 48. Engage FastFriday, March 4, 2011
  49. 49. Engage Fast ManyFriday, March 4, 2011
  50. 50. Engage Fast Many OftenFriday, March 4, 2011
  51. 51. 9 Enchant UpFriday, March 4, 2011
  52. 52. Drop everything elseFriday, March 4, 2011
  53. 53. Prototype fastFriday, March 4, 2011
  54. 54. Deliver bad news earlyFriday, March 4, 2011
  55. 55. 10 Enchant DownFriday, March 4, 2011
  56. 56. Provide MAPFriday, March 4, 2011
  57. 57. Provide MAP MasteryFriday, March 4, 2011
  58. 58. Provide MAP Mastery AutonomyFriday, March 4, 2011
  59. 59. Provide MAP Mastery Autonomy PurposeFriday, March 4, 2011
  60. 60. Empower actionFriday, March 4, 2011
  61. 61. Suck it up Mike Rowe, Dirty JobsFriday, March 4, 2011
  62. 62. Friday, March 4, 2011
  63. 63. Friday, March 4, 2011
  64. 64. Enchantment Slides by AnaFxFz.com Copies from Gina@garage.comFriday, March 4, 2011

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