MCAD 2010 BSV Project: Mentor + Exhibit Plan


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Team effort by students who planned and realized a branding and events project in a course at the Minneapolis College of Art and Design Kevin Byrne, Instructor.

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MCAD 2010 BSV Project: Mentor + Exhibit Plan

  1. 1. Alumni Event & Mentoring Program FinalTuesday, December 7, 2010
  2. 2. Project Description design a platform on which current students can We will connect with alumni to form mentoring relationships. This will consist of building partnerships that lead up to an official week-long “roll out” of the BS/ADV Alumni Mentoring Program. The week official the event will feature a gallery show of alumni work as well as several on- and off-campus events focused on connecting current students and alumni.Tuesday, December 7, 2010
  3. 3. Target Audience Current Students AlumniTuesday, December 7, 2010
  4. 4. Goals • Make the current BS/ADV alumni gallery show into a mentoring platform. • Based on research, select work from alumni that will professionally showcase the achievements of BS/ADV alumni. • Identify and utilize engaging strategies for promotion that will increase attendance and secure participation. • Position students as future mentorsTuesday, December 7, 2010
  5. 5. Vision The BS/ADV Alumni Mentoring Program will provide students with one of the most valuable resources they will have as they transition into the professional world – the counsel of those who have been in their shoes. By facilitating and fostering personal connections between students and alumni, the BS/ADV Alumni Mentoring Program will increase the personal confidence and professional readiness of graduating students. Additionally, the program will help to sustain the ties between alumni and the MCAD community. Alumni and future alumni will have a bridge through which to connect and on which to build new relationships and foster old ones.Tuesday, December 7, 2010
  6. 6. Strengths S Weaknesses W The BS/ADV program has a Analysis rich and diverse alumni The mentoring program is not active. community. T MCAD’s Alumni Relations and Career Services host the The program lacks awareness, organization and structure. alumni contact info and can The alumni website is hard to navigate make it available to students and not kept current. seeking mentorship. Opportunities O Threats T Students may not see value of Other schools methods and programs mentorship. have proven successful. Students are uneasy about Many alumni are willing to act as approaching alumni directly through mentors. the program. There is opportunity for cross-promotion There is a communication gap at other student/alumni events. between alumni, students, and faculty.Tuesday, December 7, 2010
  7. 7. Previous ShowTuesday, December 7, 2010
  8. 8. ResearchTuesday, December 7, 2010
  9. 9. Research • Database exists Penn State website • Multiple events for alumni. • Alumni events consisting of networking. • BY DESIGN WEEK held in • They also send out a monthly •Alumni blog for students and magazine with Alumni information alumni • Career networking programTuesday, December 7, 2010
  10. 10. Student Interviews I would be very honored to be a mentor to an MCAD student someday. -Emma Is a person who helps you transition from school to the working world. Someone you can go to for advice, someone who turns into a friend, and is hopefully established in the industry you want to be in. -Patrick If I were seeking an alumni mentor I would do three things… One, go to career services office and ask, but that’s a lie. Two, ask current student or alumni I know. Three, Talk to Jerry Allen. -BenTuesday, December 7, 2010
  11. 11. Alumni Interviews “I wanted to be treated like a professional and I heard MCAD was the place to go. It was one of the best decisions I have made.” - Noah Miwa “I would love to a mentor. I think it would be fun just to help someone be successful.” - Taylor Snyder “The environment is the visualization program is that everyone kind of learns from everyone else...a collective pool f knowledge” - Adam SmithTuesday, December 7, 2010
  12. 12. Mentoring Literature What is the Alumni Mentoring Program? Who are our mentors? placeholder How do I utilize a mentor? What are Alumni Mentoring Program participants saying? How do I get involved?Tuesday, December 7, 2010
  13. 13. Week of Events Spring 2011Tuesday, December 7, 2010
  14. 14. Event Plan Agency Tour •Guided tour of an agency with an overview of best practices. Will include question and answer sessions as well as exposure to professional settings. Panel Discussion •A formal introduction of the new BS/ADV Alumni Mentoring Program. Will familiarize students with the new structure and home of the program, as well as how they can utilize it. Monday, March 28th, 2011Tuesday, December 7, 2010
  15. 15. Event Plan Agency Tour •Guided tour of an agency with an overview of best practices. Will include question and answer sessions as well as exposure to professional settings. Tuesday, March 29th, 2011Tuesday, December 7, 2010
  16. 16. Event Plan Agency Tour •Guided tour of an agency with an overview of best practices. Will include question and answer sessions as well as exposure to professional settings. Guest Lectures •Select alumni are invited to campus to give presentations on what they gained from the BS program and how their MCAD experience led them to their current careers. Idea of students as future alumni is emphasized.Tuesday, December 7, 2010 Wednesday, March 30th, 2011
  17. 17. Event Plan Agency Tour •Guided tour of an agency with an overview of best practices. Will include question and answer sessions as well as exposure to professional settings. Speed Mentoring •One-on-one mentoring sessions between alumni and students. Will act as a catalyst for bond forming and potential for mentoring connections. Thursday, March 31st, 2011Tuesday, December 7, 2010
  18. 18. Event Plan Gallery Celebration •Opening of the gallery show. All BS VIS & ADV alumni and students are invited. Food and refreshments will be served. After Party •All attendees to the gallery show will be invited to a cocktail party at a restaurant most likely near Eat Street on Nicollet Avenue.Tuesday, December 7, 2010 Friday, April 1st, 2011
  19. 19. BrandingTuesday, December 7, 2010
  20. 20. Branding Midpoint We chose the name “Midpoint” both for its simplicity and its symbolism. The Alumni Mentoring Program exists to create a common space between current students and alumni, where they can forge connections on a common ground. “Midpoint” represents this neutral space. Spring 2011’s gallery show and event week are a culmination of the restructuring of the program, but also the beginning of its execution. The exhibition is seen as a comma, rather than a period – the midpoint of the project and a launching point for success.Tuesday, December 7, 2010
  21. 21. Branding Wisdom, enlightenment, Stability, calm, energy of red, reliability, structure, stability of blue. urban practicality. Unbridled energy, passion, wildness, enthusiasm, disarray.Tuesday, December 7, 2010
  22. 22. BrandingTuesday, December 7, 2010
  23. 23. BrandingTuesday, December 7, 2010
  24. 24. Gallery Floor PlanTuesday, December 7, 2010
  25. 25. PromotionTuesday, December 7, 2010
  26. 26. Promotion front: !"#$%"& !"#$%"& back: !"#$%"& Gallery 148 Gallery 148 03/28 - 04/01 2011 03/28 - 04/01 2011Tuesday, December 7, 2010
  27. 27. PromotionTuesday, December 7, 2010
  28. 28. PromotionTuesday, December 7, 2010
  29. 29. PromotionTuesday, December 7, 2010
  30. 30. PromotionTuesday, December 7, 2010
  31. 31. PromotionTuesday, December 7, 2010
  32. 32. Where do we go from here?Tuesday, December 7, 2010
  33. 33. BudgetTuesday, December 7, 2010
  34. 34. Timeline, December 7, 2010