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The Innovator’s Playbook: Discovering and Transforming Great Ideas Into Breakthrough New Products
How can tech companies consistently identify market problems worth solving and then develop unique solutions that customers will want and embrace?
The answer is the “jobs-to-be-done” innovation theory, which frames new product opportunities from the customer’s perspective. What jobs are people struggling to get done? How satisfied are people with their current results?
The jobs-to-be-done framework will allow you to achieve successful new product launches while simultaneously avoiding the frustrating waste associated with product failures.