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Presentation to National Housing Federation Conference June 2012

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  1. 1. Kevin McLeanJune 2012 
  2. 2.  Pubs A barnCommunity centres and events Cafesand churches, libraries, mosques, youth groups, mobile 3,800 Community Partners + 500 Access Points
  3. 3. •Local partners do this:
  4. 4. 1,000,000•www.go-
  5. 5. Partnership Campaigns
  6. 6. Everyday use is exploding: a bigger divide • Percentage UK population use of the internet • Source: ONS up to Q3 2011
  7. 7. The internet makes you happier than money The BCS research found that: • ‘IT has a direct positive impact on life satisfaction, even when controlling for income and other factors known to be important in determining well- being’Source: The Information Dividend: Why IT makes you ‘happier’, BCS,The Chartered Institute for IT by Trajectory Partnership, September 2010
  8. 8. 88% people feel more confident79% think they are moreindependent after they have got help to use the internet UK online centres progression survey Oct – Dec 2011
  9. 9. A “Bigger Life”
  10. 10. The question is not how can we use technology ….. … it’s what do we want to achieve and how cantechnology help us to achieve it?
  11. 11. The Business Case• "It used to cost government over £10 to process a driving license application or a self-assessment tax form. Online, the cost is less than £2." • George Osborne 16.05.2011
  12. 12. •Nobody comes in and asks to use online Government Services …But 43% do shift
  13. 13. What can I do?
  14. 14.
  15. 15. Inspirational Case StudiesHyde Group - The Hyde Group runs a sheltered housing scheme of 48 properties in rural Chichester. Under the Government’s‘Get Digital’ programme, it ran training for 23 residents from late- 60s to mid-90s on two computers. They used Skype, watched videos, sent emails, and have now set up a computer club to keep their skills up. Training took place in the Britannia CourtGardens’ wifi-connected communal area so it generated interest among other residents,some of whom popped along to learn new skills on their own laptops. PCs are available for use at all times and result in increased social contact with friends and family.
  16. 16. What can I do?• Leadership: Engage your senior managers• Strategy: Where does digital inclusion & digital by default fit in your strategy? –Alongside a back-office or web strategy –Alongside a community or employment programme• Plan: Embed this into other plans, have small realistic goals• Persuading residents, help is at hand: Centres, go-on website, volunteers & resources, campaigns• Everything is on the hub!
  17. 17. lots of provisos, beta launch July 2012Great tools tohelp you! alpha, draft, not final
  18. 18. The magic ingredient isPEOPLE
  19. 19. Thank You @kevinamclean on twitter www.ukonlinecentres.com