Netflix incloudsmarch8 2011forwiki

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Slides from my March 8th, 2011 Cloud Connect keynote.

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  • We want to be tiny for them
  • They know their applications
  • They know their applications
  • Netflix incloudsmarch8 2011forwiki

    1. 1. Netflix in the clouds<br />Kevin McEntee, VP Systems Engineering<br />1<br />
    2. 2. August 2008 – DB Corruption<br />
    3. 3. High Availability?<br />3<br />Big DB<br />Big Java<br />
    4. 4. Why Cloud?<br />
    5. 5. AWS Virtuous Cycle<br />More Large AWS<br />Customers<br />AWS<br />Improvements<br />
    6. 6. High Availability (and more!)<br />Availability<br />+<br />Agility<br />6<br />
    7. 7. No Silver Bullet : 1986<br />Dr. Fred Brooks<br />Contrasts in complexity<br />Accidental vs. Essential<br />7<br />
    8. 8. Accidental Complexity Retired by 1986<br />8<br />moveq #0, d0 <br />moveq #0, d1 <br />loop: move.w (a0)+, d0 <br />add.l d0, d1 <br />dbra d2, loop<br />
    9. 9. Accidental Complexity Is Generational<br />What I was doing in the mid 90’s<br />9<br />
    10. 10. Accidental Complexity : Circa 2011<br />Issues for developers<br />Running out of space<br />Obsolete equipment<br />Bad bet on equipment<br />Running out of power<br />Cooling capacity<br />Data center moves<br />10<br />
    11. 11. Accidental Complexity : Circa 2011<br />Capacity Forecasting<br />Requires accurate business forecasting<br />11<br />
    12. 12. Netflix 2010 : 20 Million Subscribers!<br />12<br />
    13. 13. Netflix 2010<br />13<br />Data Center<br />
    14. 14. Opportunity To Eliminate Process and Control<br />Each engineering team owns their deployment<br />Software developers own capacity procurement<br />Netflix loves killing process!<br />14<br />
    15. 15. Netflix Culture : Freedom & Responsibility<br />15<br />Our model is to increaseemployee freedom as we grow,rather than limit it<br />
    16. 16. Netflix Culture : Freedom & Responsibility<br />16<br />Responsible People Thriveon Freedom, and are Worthy of Freedom<br />
    17. 17. Netflix Culture : Freedom & Responsibility<br />No single point of control over cloud spending<br />No HRC, No CARB<br />17<br />
    18. 18. High Availability<br />Eliminated Complexity, Process, Control<br />Found Agility<br />Developer & Business<br />More Freedom!<br />Jobs.netflix.com<br />18<br />

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