Personal Information
Organization / Workplace
Chicago, Il United States
Occupation
Principal
Industry
Advertising / Marketing / PR
Website
www.torquelaunch.com/blog
About
I develop agile marketing programs for companies that need to respond decisively to opportunity in highly competitive and changing markets.
The heart of my approach is to understand each client's customer tribes, their connections to each other and their strongest motivations. I developed the concepts behind Tribal Intelligence®, which is Torque's framework for segmentation, brand positioning and creating competitive advantage.
As a co-founder and principal at Torque, I head the development of integrated marketing strategies and brand building campaigns. We are focused on digital marketing, content development and social media.
I work with the unique challenges of mid market busi...
Tags
marketing strategy
social media
tribes
segmentation
digital marketing
branding
tribalintelligence
law
digital activation
marke
brand intelligence
brand story
message strategy
tribal communities
market segmentation
tribal audiences
audience insight
targeting
customer insight
big data
marketing trends
us launch
china
international
heath care marketing
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