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Accenture
Accelerated R&D
A New Trend in the industry
– Partnerships between
CROs and Pharma. Do we
know how to work in th...
Disclaimer
Any views or opinions presented in this presentation are
solely those of the author and do not necessarily
repr...
What is the partnership?
3© 2014 Accenture All Rights Reserved.
An arrangement in
which parties agree to
cooperate to adva...
2012 Avoca Report - % of Partnerships between
drug companies and CROs
4© 2014 Accenture All Rights Reserved.
About 50% of ...
Types of Service Agreements between Drug
companies and CROs.
5© 2014 Accenture All Rights Reserved.
Transactional
Model
Fu...
Transactional Model
6© 2014 Accenture All Rights Reserved.
• One or more projects at a time
• Short-Termed
• CROs usually ...
Functional Service Provider (FSP) Model
7© 2014 Accenture All Rights Reserved.
• Drug companies
outsource functions to
CRO...
Strategic Partnership Model
8© 2014 Accenture All Rights Reserved.
• Long-Termed
• Drug companies outsource projects for t...
Why Strategic Partnerships?
9© 2014 Accenture All Rights Reserved.
Challenges in Partnerships
10© 2014 Accenture All Rights Reserved.
• Are all parties in the
same page about the
partnershi...
Challenges in Partnerships
11© 2014 Accenture All Rights Reserved.
• Different corporate
cultures – could be a big
challen...
Challenges in Partnerships
12© 2014 Accenture All Rights Reserved.
• Different Geographic
locations – not much
face time.
...
Opportunities in Partnerships
13© 2014 Accenture All Rights Reserved.
• More learning opportunities
– The Sponsors and Ser...
Opportunities in Partnerships
14© 2014 Accenture All Rights Reserved.
• Chance to achieve
excellence together
• Exposure t...
How to achieve Successful Partnerships
15© 2014 Accenture All Rights Reserved.
Strategy
Culture
Successful
Partnership
Strategies for Successful Partnerships
16© 2014 Accenture All Rights Reserved.
Joint Steering
/Operation
committee
Communi...
Cultures Eat Strategies for lunch
17© 2014 Accenture All Rights Reserved.
Cultures in Successful Partnerships
18© 2014 Accenture All Rights Reserved.
Trust
• In order to gain a trust from people, ...
Roles of Program Leads in Partnerships
19© 2014 Accenture All Rights Reserved.
SAS programming skills
CDISC knowledge
Othe...
Roles of Program Leads in Partnerships
20© 2014 Accenture All Rights Reserved.
Open minded and understanding
Strong commun...
Home Improvement – working with contractors
21© 2014 Accenture All Rights Reserved.
• Respect the contractors.
• Keep the ...
Customer service or experience?
22© 2014 Accenture All Rights Reserved.
• I’m sorry this has been such an upsetting experi...
Conclusion
23© 2014 Accenture All Rights Reserved.
Working together is always better than working….alone.
Contact Information
24© 2014 Accenture All Rights Reserved.
Email address : kevin.s.lee@accenture.com
Linkedin Profile : w...
Questions and Discussion
25
© 2014 Accenture All Rights Reserved.
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Partnership between CROs and Drug companies

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There is a new trend in the working relationships between CROs and Drug companies. The relationships evolve from the traditional transactional model to a partnership in the recent years. The partnership in the pharmaceutical industry is a new adventure to both CROs and Drug companies, and it also impacts programmers.

The partnerships will bring the new challenges and opportunities to programmers. We will work with not only our colleagues, but also employees from other vendors and clients. The partnership working environments will require the new set of rules and behaviors. The paper will discuss what kind of challenges and opportunities we will encounter and how we will resolve and succeed in the partnership working environments. The paper will specifically discuss the role of a project leader in CRO who are working directly with the clients and other vendors in the partnership environments. It will emphasize how important the culture is in the partnership environments and how the project leader helps to build the right cultures in the partnership environments.

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Partnership between CROs and Drug companies

  1. 1. Accenture Accelerated R&D A New Trend in the industry – Partnerships between CROs and Pharma. Do we know how to work in this new relationship? Kevin Lee Clinical Data Strategies, Senior Consultant PharmaSUG June 4nd, 2014 We help our Clients deliver better outcomes, so they can improve the quality of people’s lives.
  2. 2. Disclaimer Any views or opinions presented in this presentation are solely those of the author and do not necessarily represent those of the company. 2© 2014 Accenture All Rights Reserved.
  3. 3. What is the partnership? 3© 2014 Accenture All Rights Reserved. An arrangement in which parties agree to cooperate to advance their mutual interests
  4. 4. 2012 Avoca Report - % of Partnerships between drug companies and CROs 4© 2014 Accenture All Rights Reserved. About 50% of Drug Companies About 70% of CROs
  5. 5. Types of Service Agreements between Drug companies and CROs. 5© 2014 Accenture All Rights Reserved. Transactional Model Functional Service Provider Model Strategic Partnership Model
  6. 6. Transactional Model 6© 2014 Accenture All Rights Reserved. • One or more projects at a time • Short-Termed • CROs usually work in their own infrastructure. • Drug companies provide “thinking” and CROs provide “doing”. • Cost-based agreement
  7. 7. Functional Service Provider (FSP) Model 7© 2014 Accenture All Rights Reserved. • Drug companies outsource functions to CROs. • Drug companies will work with many different vendors which provide the different functions. • Cost- or Value- focused agreement • Short-Termed or Long-Termed Proje ct Data Manage ment (CRO 1) STAT (CRO 2) Medical Writing (CRO 4) Clinical Operatio n (CRO 3)
  8. 8. Strategic Partnership Model 8© 2014 Accenture All Rights Reserved. • Long-Termed • Drug companies outsource projects for the agreed-duration. • CROs provide “doing” as well as “thinking”. • Strategy-focused agreement ( e.g., value, expertise, flexibility in resources, finance and location) • Drug companies and CROs work in the same infrastructure. (e.g., in the same SAS® working environment rather than in their own SAS working environment)
  9. 9. Why Strategic Partnerships? 9© 2014 Accenture All Rights Reserved.
  10. 10. Challenges in Partnerships 10© 2014 Accenture All Rights Reserved. • Are all parties in the same page about the partnerships? Partners? Some functions? • Changed roles and responsibilities (i.e., some programmers in sponsor need to manage service provides rather than programming)
  11. 11. Challenges in Partnerships 11© 2014 Accenture All Rights Reserved. • Different corporate cultures – could be a big challenge, but at the same time, a huge advantage if leaderships are able to take an advantage of them.
  12. 12. Challenges in Partnerships 12© 2014 Accenture All Rights Reserved. • Different Geographic locations – not much face time. • Different Time Zone – a limited communication time
  13. 13. Opportunities in Partnerships 13© 2014 Accenture All Rights Reserved. • More learning opportunities – The Sponsors and Service Providers will be able to learn from each other. • Different SAS programming techniques and process • Macros • Standards (e.g., CDISC) • Process flow • Software • Exposure to different corporate cultures (e.g., working cultures and geographic cultures ) • Chance to learn new ideas and different perspective
  14. 14. Opportunities in Partnerships 14© 2014 Accenture All Rights Reserved. • Chance to achieve excellence together • Exposure to more functions (e.g., Data Management, Statistics, Standard, and Regulatory)
  15. 15. How to achieve Successful Partnerships 15© 2014 Accenture All Rights Reserved. Strategy Culture Successful Partnership
  16. 16. Strategies for Successful Partnerships 16© 2014 Accenture All Rights Reserved. Joint Steering /Operation committee Communication Plan Who will talk to whom Escalation process Governance Structure (i.e. KPI) % of in-time project % of error rate Response Time Specified roles and responsibilities Clear Expectation
  17. 17. Cultures Eat Strategies for lunch 17© 2014 Accenture All Rights Reserved.
  18. 18. Cultures in Successful Partnerships 18© 2014 Accenture All Rights Reserved. Trust • In order to gain a trust from people, we need to show that we care of their well- being. If we don’t care for our partner’s well-being, we don’t get their trust. Win/Win cultures • It is not about who win or who lose. The partnership does not last forever unless both parties are winning. Focus • The focus is not on my company, not on drug companies or CROs, but on common goals like projects. Commit to excellence • All the participants need to understand why we build a partnership. The partnership is formed to provide a better product, so we should work toward better, faster, more efficient way to do a business.
  19. 19. Roles of Program Leads in Partnerships 19© 2014 Accenture All Rights Reserved. SAS programming skills CDISC knowledge Other Functions Understanding Statistical Analysis Regulatory Project Management
  20. 20. Roles of Program Leads in Partnerships 20© 2014 Accenture All Rights Reserved. Open minded and understanding Strong communication skills Building a relationship Building trust Crisis Management. Building a working culture for the team.
  21. 21. Home Improvement – working with contractors 21© 2014 Accenture All Rights Reserved. • Respect the contractors. • Keep the promise. • Try not to micromanage them. • Need to be open to his ideas. • Communicate frequently. • Monitor progress time to time.
  22. 22. Customer service or experience? 22© 2014 Accenture All Rights Reserved. • I’m sorry this has been such an upsetting experience for you. • I know I can’t change what happened, but how can I help you now? • Let’s work together to make sure things get better from this point. • Thank you for bringing this problem to our attention. • I will walk you through the problems.
  23. 23. Conclusion 23© 2014 Accenture All Rights Reserved. Working together is always better than working….alone.
  24. 24. Contact Information 24© 2014 Accenture All Rights Reserved. Email address : kevin.s.lee@accenture.com Linkedin Profile : www.linkedin.com/in/HelloKevinLee/ Tweet : @HelloKevinLee Blogs : HiKevinLee.tumbrl.com Slide share : http://www.slideshare.net/KevinLee56
  25. 25. Questions and Discussion 25 © 2014 Accenture All Rights Reserved.

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