The Benefits of     Employee Engagement        Tweet This for Monthly Book Drawing:              I’m learning about      E...
Kevin Kruse  • Co-author NY Times  bestseller, We: How to Increase  Performance and Profits  Through Full Engagement  • Se...
“Boost shareholder value!”                               What every CEO wants.www.KevinKruse.com                kevin@Kevi...
Campbell’s Soup in 2000        •Sales were declining        • Lost 54% of market value in 1 year        • Engagement score...
Doug Conant hired as CEO    “To win in the marketplace…you   must first win in the workplace. Im    obsessed with keeping ...
Front-line managers         said,ARE YOU CRAZY?www.KevinKruse.com     kevin@KevinKruse.com
By 2009, Campbell’s   • 23:1 engaged to disengaged ratio   • TSR 30%+ compared to S&P -10%www.KevinKruse.com   Source: For...
Service-Profit Chainwww.KevinKruse.com                                    kevin@KevinKruse.comSources: The Service Profit ...
www.KevinKruse.com    kevin@KevinKruse.comSource: Kenexa 2009
“Engaged companies have                     6% higher net profit                than disengaged companies.”www.KevinKruse....
“Culture trumps strategy.”               “Culture is everything.”                     -Lou Gerstner, IBMwww.KevinKruse.com...
Job satisfaction and engagement                 is at an             ALL-TIME LOW         Now, what can we do about it?www...
Want a free chapter?                      www.WeTheBook.com                      Kevin’s Blog on Business Excellence      ...
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Benefits of Employee Engagement

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What are the financial benefits and ROI of employee engagement. Case study from Doug Conant of Campbell's Soup. Based on the NY Times bestseller, We: How to Increase Performance and Profits Through Full Engagement.

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  • [If no introduction, do my own introduction]If you want slides…
  • If ever there was a mantra coming out of the C-suite it would be boost share holder value. Might give a nod in the annual report to human capital and talent but when the door is closed you know they are back to talking about…So here’s an interesting case study
  • [read bullets]So they hired Doug Conant to turn the place around. What might Doug do? What do companies usually do?
  • But Doug didn’t do any of those things. He said…
  • So, did the leadership at Campbell’s Soup rally around Doug? No…Um, Doug, do you know what job you just accepted? You’re not in some high energy startup…your company is 150 years old!You’re not in California or Manhattan…your employees commute every day to CAMDEN, NJ!You don’t have some innovative high tech product…you sell soup!Don’t rock the boat, we’re in an industry that values stability.So he fired them all. Fired 300 of the 350 leaders that were there. Because he knew:Engagement comes from culturePeople not your productLeaders not your location
  • Doug believed in what is called “The Service Profit Chain…”
  • And in fact, research from Kenexa proves it… 5x higherSolid Investments in Engagement Yield Shareholder Return: The Aetna Story, Kenexa 2009http://www.kenexa.com/getattachment/5f2fbd34-91fa-427b-b6eb-1db90a9ae4b7/Solid-Investments-in-Engagement-Yield-Shareholder-.aspx
  • Benefits of Employee Engagement

    1. 1. The Benefits of Employee Engagement Tweet This for Monthly Book Drawing: I’m learning about Employee Engagement from @Krusewww.KevinKruse.com kevin@KevinKruse.com
    2. 2. Kevin Kruse • Co-author NY Times bestseller, We: How to Increase Performance and Profits Through Full Engagement • Serial entrepreneur • Winner “Best Place to Work” in PA Awardwww.KevinKruse.com kevin@KevinKruse.com
    3. 3. “Boost shareholder value!” What every CEO wants.www.KevinKruse.com kevin@KevinKruse.com
    4. 4. Campbell’s Soup in 2000 •Sales were declining • Lost 54% of market value in 1 year • Engagement scores the worst of any Fortune 500 ever polledwww.KevinKruse.com kevin@KevinKruse.comSource: Forbes 06.23.09
    5. 5. Doug Conant hired as CEO “To win in the marketplace…you must first win in the workplace. Im obsessed with keeping employee engagement front and center.”www.KevinKruse.com Source: Forbes 06.23.09 kevin@KevinKruse.com
    6. 6. Front-line managers said,ARE YOU CRAZY?www.KevinKruse.com kevin@KevinKruse.com
    7. 7. By 2009, Campbell’s • 23:1 engaged to disengaged ratio • TSR 30%+ compared to S&P -10%www.KevinKruse.com Source: Forbes 06.23.09 kevin@KevinKruse.com
    8. 8. Service-Profit Chainwww.KevinKruse.com kevin@KevinKruse.comSources: The Service Profit Chain, Heskett & Sasser
    9. 9. www.KevinKruse.com kevin@KevinKruse.comSource: Kenexa 2009
    10. 10. “Engaged companies have 6% higher net profit than disengaged companies.”www.KevinKruse.com kevin@KevinKruse.comSource: Towers Watson, 2011
    11. 11. “Culture trumps strategy.” “Culture is everything.” -Lou Gerstner, IBMwww.KevinKruse.com kevin@KevinKruse.com
    12. 12. Job satisfaction and engagement is at an ALL-TIME LOW Now, what can we do about it?www.KevinKruse.com kevin@KevinKruse.com
    13. 13. Want a free chapter? www.WeTheBook.com Kevin’s Blog on Business Excellence www.KevinKruse.com LinkedIn: http://www.linkedin.com/in/kevinkruse67 Twitter: @Kruse Bestseller Facebook: http://www.facebook.com/KruseAuthorwww.KevinKruse.com kevin@KevinKruse.com

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