1. Reach more than 1-million member households--couples who are well-educated, highly affluent, savvy travelers and
passionate about golf--with our publications, websites, events, e-newsletters, e-blasts and handicap e-revisions.
Submitted by: Kevin J. Kinney • National Advertising • Atlanta • Cell: 770.331.1960 • email: kjkinney@comcast.net
Introducing the
NATIONAL GOLF ASSOCIATION MEDIA NETWORK
An Alliance of State, Regional and Provincial Golf Associations
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2. Who We Are
An alliance of State, Regional and Provincial Golf Associations
serving these major markets:
USA-EAST
USA-WEST
CANADA
Metro New York-NJ-CT, Chicago, Philadelphia, Boston, Atlanta, Detroit,
Raleigh, Milwaukee, Minneapolis, Miami-Ft Lauderdale, Tampa-St Pete
Los Angeles, San Francisco, San Diego, Palm Springs, Boise, Dallas,
Houston, Denver, Phoenix, Las Vegas, Portland, and Seattle
Calgary, Montreal, Toronto, Vancouver and Winnipeg
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3. Southern
California
ArizonaNorthern
California
Chicago,
Northern Illinois
Georgia Florida Michigan
Massachusetts
Texas Carolinas
New York,
New Jersey
& Connecticut
Minnesota
Canada
Wisconsin
Colorado
Washington,
Oregon
& Idaho
Nevada
Who We Are
Operated by amateur golfers, for the benefit and promotion of golf, each State Golf
Association provides a USGA Handicap Index® to members and each conducts 40 to 50
amateur tournaments annually. They also measure and rate each member course.
The Media Network includes the Associations in US States and Canadian Provinces that
offer magazine, web site, e-newsletter, e-mail, Handicap Index e-revisions, tournament
sponsorship, television, corporate entertainment and hospitality opportunities.
Ontario
Philadelphia.
Pennsylvania
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4. Who We Reach
More Than 1,000,000 Upscale Residential Households
Avid Golfers
• 62% are private, semi private or resort club members
• Played an average of 69 rounds last year;
• 83% played more than 50 rounds
Affluent, Educated Married Couples
• 84.5% are married
• Median age ranges from 46 to 57*
• Household incomes range from $127,000 to $410,000*
• Net worth ranges from $1.43 million to $5.9 million*
• 79% are college graduates; 34% earned graduate degrees
• 30% are business owners
Homeowners
• 96% own a primary residence
• 33% own a secondary residence
• 27% Plan to purchase second/vacation residence
*Depending on market
Demographic data is compiled from a variety of state and regional associations’ member surveys , the USGA and the National Golf Foundation 4

5. W ho We Reach
More Than 1,000,000 Upscale Residential Households
Savvy Travelers
• Golfers spend $125 billion annually on all travel-related
expenses, comprising one-quarter of all US travel expenditures
• 44% stayed 7+ nights in a hotel for a golf specific vacation
within the past year
• 84% plan to travel on vacation at least once in the next year
• Of those travelers, 80% plan to play golf while on vacation
• 40% plan their vacations around golf courses or resorts
Upscale Product Consumers
• 98% dine out twice a month; 70% dine out once a week
• 79% consume wine, beer or spirits
• 58% use a professional financial advisor
• 90% invest in stocks or mutual funds
Influenced by Golf Association Media
• 40% purchased a product advertised in Golf Association media
• 42% played a golf course after seeing it in Golf Association media
Demographic data is compiled from a variety of state and regional associations’ member surveys , the USGA and the National Golf Foundation 5

6. Who We Reach
Avid, Experienced Golfers Spend More!
• Over $26-billion was spent on golf fees, equipment and soft goods last year (2012)
• 71% of consumer golf spending is by avid golfers.
• Avid golfers (25+ rounds) represent 26% of total golfers (24.7 mm) in the USA
• Three –fourths (76%) of rounds played are by avid golfers
• Golfers who have played for 20 years or more are responsible for the largest portion
of total spending (49 percent)
• Avid golfers belong to a golf club and carry a Handicap Index Card issued by their Golf Assn.
National Golf Foundation, 2012
Carl Spackler
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7. How You Can Touch Our Members
In Print
• Our publications are delivered directly to 1,091,536 member households
• Display advertising, advertorial and cover feature article opportunities
On the Web
• Association web sites have over 60-million annual page views in the USA
• 195-million annual page views of Association web sites in Canada
Via e-mail
• Database of more than 600,000
• e-newsletters and e-revisions have high open rates
(85% for handicap revision email and 35% for others)
Event Sponsorship and Promotions
• Amateur championship event sponsorships
• Special member-only exclusive offers
Flexible and Convenient
• Choose the entire Network or select top feeder States
• One- call, one-order, one-invoice convenience
Cost
• All Media Network packages are custom built to fit
Clients’ needs and budgets. Request a proposal today! 7

8. Examples
Pebble Beach Resorts Media Campaign
• Target Markets: New York, Los Angeles, Chicago, Phoenix, Minneapolis,
Portland, San Francisco and Seattle
• Tactics: Print ads, cover and feature article, advertorials, web site banner
ads, dedicated e-blasts, e-revision email ads.
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9. Contact
All National Golf Association Media Network integrated programs are custom built to fit the
needs and budgets of our Partners – in print, web sites, via email and event sponsorship.
To create a customized package directly reaching this high-end Membership at an affordable
price please contact us.
NATIONAL GOLF ASSOCIATION MEDIA NETWORK
Kevin Kinney
Director of National Advertising
National Golf Assn Media Network /
Business Marketing Group, LLC
Atlanta, GA
Cell: 770.331.1960
kjkinney@comcast.net
Brian Foster
Director of Marketing & Communications
Arizona Golf Association /
Business Marketing Group, LLC
Phoenix, AZ
Phone: 602.909.7799
bfoster@azgolf.org
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