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ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 1
October 1, 2012 Kevin D. James, MBA
Marketing Consultant
Google Engage Ad Agency
Certified Google AdWords Individual
Yahoo Search Ambassador
CLIENT NAME: K-1 Global Holdings, LTD.
ANALYSIS PERIOD: 23 September 2012 through 29 September 2012
SEARCH ENGINES: Google, Yahoo, MSN Bing, AOL and Alexa
WEBSITE URL: www.k-1.tv
OBJECTIVE
Increase the global search engine visibility and rank prominence of K-1. The end result of our proposed work achieves several critical
marketing objectives. (1) Brand equity is established and maintained (2) Online reputation management goals are attained (3) New
and current K-1 fans are acquired and managed via a secure online database (4) Fan base growth is realized through effective use of
multi-lingual social media networking tools (5) Website visitors will be able to purchase and view K-1 events without being diverted
from the corporate site (5) Merchandise, including that of K-1 signed fighters can be sold via a company controlled online store (6)
Corporate sponsors and their promotional items can be accessed from within the K-1 website (7) Prospective corporate sponsors,
martial arts gyms, schools and fight managers can join the *K-1 Family (6) Multiple revenue streams can be created through effective
use of each of the aforementioned.
RESOURCE DATA & TOOLS
In conducting and compiling this SEO report several tools were used: Google Analytics, BING Webmaster Tools, SEOQuake.com,
Alexa.com, SEOmoz.org, SEMRush, Yahoo Web Analytics, SEO Book, WebsiteGrader, WebPosition Reporter, Mo Group (a multi-
lingual website promotion resource), SpyFu.com, iWebtool and the Microsoft SEO Tool-kit.
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 2
CURRENT STATUS
Overall SEO grade: Poor
A detailed report has been provided showing how the K-1.tv site currently ranks on the major search engines in the Americas (north
and south), Brazil, Canada, the Caribbean Islands, Australia, New Zealand, Europe, South Africa, and Indonesia. Our report features
an analysis of where K-1’s current web traffic is coming from. This data provides us with a base line. With this base line, we’ll be able
to view and track tangible results that implementing an SEO and Internet marketing campaign will produce over time.
REPORTING METHODOLOGIES
Using several professional SEO tools, our team conducted a detailed analysis of the URLs referenced below. We evaluated sixteen
(16) On-Page and Off-Page components of the website, competitive intelligence data, analytics, pay-per-click (PPC) campaigns,
geographic and local search engine ranking data.
 We analyzed the following URL domains: www.k-21.tv // www.facebook.com/K1GlobalTV.ENG //
https://twitter.com/K1GlobalUSA // http://www.ustream.tv/channel/k-1globaltv
 Search engines analytics and ranking reports were acquired from; Google, Yahoo, MSN Bing, Alexa and AOL.
 Our report identifies the pages of your website are currently indexed in these major search engines.
 The report highlights your site rank in contrast to leading competitors.
 Analysis of your web server log files to determine where past and current traffic is coming from.
Kevin James has devised strategies to significantly boost global and organic local search traffic and overall ranking in the search
engines. By implementing the changes proposed by Kevin James, K-1 Global will realize a significant boost in site visitors and
conversions.
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 3
Current SEO Status Competitive Intelligence Analysis Page Rank Analysis Keyword Density Analysis Anchor Tags Organic SEO Promotion VSEO
Poor:
98.6% of all site
visitors are a result of
a direct online search
using the company
name.
Misspelling, no
header code, no
keywords, no multi-
lingual content or
translation tools, no
brand equity.
Page Bounce Rate:
28%
Time On Page:
.56sec
New Visitors: 0
250 martial arts and kickboxing
related websites outrank k-1, yet
feature K-1 fighters, rules and other
content in their site.
www.youtube.com
www.wikipedia.com
www.bloodyelbow.com
www.feg-jp.com
www.k-1fightclub.com
www.lenovo.com
www.facebook.com
www.fansofk1.com
www.liverkick.com
www.sherdog.net
www.k-1speed.com
www.allthebestfights.com
www.badrhariboxer.com
Failure:
Not visible on the
major search engines
when performing an
“organic keyword
search” using
relevant keywords or
when searching for
K-1 fighters.
Failure:
No keywords content is
found in the header code at
all.
Not Found On Any of the
First Three Pages of a
Search Results Listing:
K1 (not found on Google’s
first three pages when
performing a search)
Failure:
No anchor tags
found
anywhere on
the entire
website.
Anchor tags
one of the
most important
html tags in
terms of SEO.
The anchor
text used under
the <a> tag
will dictate
Page Rank.
Failure:
The K-1 website is very
difficult to find when
performing an organic
search
The K-1 website has
virtually no common
SEO strategies integrated
into the website.
K-1 has not invested in
any form of SEO, social
media or online
marketing.
Weak:
Video
content
featuring
K-1
fighters is
accessible
via
YouTube.
Videos
integrated
into the
website
are not
optimized.
Pay-Per-Click Internal/External Links Meta-tags Custom 404 Page Blogs Press Releases Social Media
None Poor:
No backlinks
Poor:
Title tag is 35
characters. Should
be 67 minimum.
Failure:
None
None A few recent articles
were found, but they
were not optimized.
Facebook and Twitter,
but not optimized or
professionally
developed with
capture management
tools.
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 4
SEO PAGE RANK ANALYSIS
When performing an online search of the name “K-1” using Google (USA), Yahoo (USA) and BING (USA), the company name
appears prominently listed in 3rd
place of the front page. However, if a web surfer fails to properly spell the company, the search will
not produce the desired result. Subsequently, the name K-1 will fall a distance 54,681 up to 376,908 pages behind other websites that
feature K-1 content.
SOLUTION: The following domain names are available and should be purchased immediately:
www.k-1usa.org www.k1usa.org www.k-1.mobi
www.k1asia.org www.k-1.co.nz www.k-1.co.nl
www.k-1uk.com www.k1uk.com www.k-1.dk
www.k-1.co.uk www.k-1.co.za www.k-1.co
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 5
ORGANIC KEYWORD SEARCH RESULTS
Between May 21, 2012 and August 13, 2012, the K-1.tv website received between zero and 3,600 site visitors. However,
approximately 768,334,000 million worldwide searches were conducted for K-1 related content.
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 6
DOMAIN NAME SEARCH RESULTS
As reflected in the pie chart, two-thirds of all Internet users looking for K-1 information perform an “organic search” of the company
name. (See blue highlights in pie chart). In 99% percent of all search results the webuser discovers a YouTube page, Wikipedia
information or a competitor’s website instead of www.k-1.tv .
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 7
UK ORGANIC SEARCH RESULTS
This report illustrates organic “keywords” used in a UK-based search engine to locate the K-1 website or events. The most popular
keywords used by Internet surfers in the UK region are:
(1) k-1 world grand prix
(2) k-1 fighting
(3) Anderson Braddock Silva
(4) Grand Prix schedule
(5) k-1 pg
(6) k-1 fighting.
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 8
COMPETITIVE INTELLIGENCE DATA
The chart shown above reflects the top performing online competitors of K-1.tv.
Each of these ten (10) websites has achieved a more prominent search result listing than the K-1.tv website. However, this trend can
easily be reversed through proper implementation of search engine optimization (SEO) and online marketing strategies presented in
this proposal.
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 9
ONLINE MARKETING OBJECTIVES
This unsolicited marketing proposal that if implemented, will accomplish several important short and long term marketing objectives;
1) Establish and Reinforce Brand Equity
2) Implement an Effective Reputation Management Campaign
3) Rebuild the Company’s Online Reputation
3) Acquire, Engage and Manage a Multi-lingual Fan base
4) Capture Website Visitor Data for Marketing Purposes
5) Convert Site Visitors into K-1 Customers or Family Members
6) Effectively Use Social Media Tools to Expand the Fan base
OVERVIEW OF PROPOSED SERVICES
1) Redesign of the existing K-1 website and acquire of additional URL domains
2) Benchmark current status on the search engines
3) Competitive analysis for the main keywords
4) Keyword research and keyword density analysis
5) Inclusion of Backlinks and Anchor Text Analysis
6) Link Development Campaign
7) Search Term and Phrase Combination w/Integration into the website
8) Manual submission of website to major search engines
9) Monitoring and maintaining search engine placement
10) Analysis and recommendations to create a Link Development Campaign
11) Recommendations for ongoing content creation and updates
*The above proposed services will be provided by directly by Kevin James and National Positions, Inc.
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 10
BREAKDOWN OF PROPOSED TASKS
The following table is a breakdown of proposed tasks, to be completed in the order shown below.
Task Hours Description of Work
Competitive Intelligence Analysis 16 Analyze your top five (5) competitors to identify what keywords are used to
rank high in the search engines. Work includes competitive link analysis to
identify valuable major sites that link to your competitors.
Keyword Research and Analysis 8 Generate targeted keyword phrases for every page of your website. Include a
report of estimated search volume per keyword phrase.
Keyword Density Analysis
Current Status: Poor
Keyword 1 / Count 1 / Density 16.6
3 Evaluate and analyze keyword density on company URL.
Purpose and Objective: Keyword density is the percentage of times a keyword
or phrases appears on a web page compared to the total number of words on
the page.
In the context of search engine optimization, keyword density is a factor used
by major search engines to determine whether a web page is relevant to a
specified keyword or keyword phrase.
It is important for your main keywords to have the correct keyword density to
rank well in Search Engines.
Backlink Anchor Text Analysis 5
Backlinks are external links that are directed towards your website. Also
known as “Inbound links” (IBL's). The number of backlinks pointing back to
your site is an indication of the popularity or importance of your website.
Search engines look for and give credit to websites that have a high number of
quality backlinks. Blogs, press releases, articles and forums are excellent link
sources.
Initial Analysis to Create a Link 2 Create a strategy to develop inbound links to the www.k-1.tv site.
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 11
Development Campaign
Search Term and Phrase Combinations 16 Identification and assessment of search terms and phrases used to identify
services offer by your company. We generate up to 150 possible combinations
of search phrases relevant to services offered by your company. These
keywords and phrases offer new ways to promote your website online
Site Wide On-page Optimization of each
Page
12 Recommend modifications to all main pages of website, to ensure that
keywords are used properly in the content.
Manual Submission of Site to Major
Search Engines
24 Manual submission to all major search engines. Including recommendations
and instructions for paid submission to specific sites.
Monitor and Maintain SEO Campaign ongoing Utilize tracking software on your website to analyze traffic over a period of
time. Includes continuous tracking and recommended modifications in web
pages.
THE VALUE SEARCH ENGINE OPTIMIZATION
The value proposition in executing an SEO campaign is ---- a company acquires a consistent increase in new website visitor traffic.
Search engine optimization is the single most effective method to attract targeted traffic for your company website. There is countless
number of ways to generate traffic, but often times the visitors are not targeted, and thus end up viewing your site but not converting
to customers. It’s important to create targeted traffic for your site.
By implementing the recommendations presented in this SEO proposal, your website’s pages will attract visitors who are searching on
specific keywords and keyword phrases. This is what targeted traffic means – getting people to view your website that want to see the
content.
The benefits of properly optimizing a website will not be immediate. It will take six to eight weeks for your site to rank well in the
major search engines. This is why we include a Monitoring and Maintenance Plan in the proposal. Even though there is some initial
one-time work for SEO, there are still ongoing SEO tasks that need to be maintained. If you invest in the initial SEO tasks now, but
fail to maintain your presence on the major search engines, then your investment is a waste of your valuable time and money.
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 12
SEO REPORT CONTENT
Validation Report
By having a valid web site in terms being compliant to web standards, you can rest assured that your site will be more accessible, will
look very similar across different browsers and operating systems, and ultimately be easier for web spiders to crawl.
Link Validation
A full report of which dead links were found and where to find them is included.
Custom 404 Page
Custom 404 Pages are a must to maintain visitors on your site. We provide a method to create a custom 404 page if the customer does
not have it in place.
No-follow Candidates
In order to have granular control on what gets indexed and what does not, it is usually recommended to use the no-follow attribute.
We explain the procedure used to specify the web crawlers how to index or skip indexing on desired pages.
CSS Validation
We identify potential CSS problems. Invalid CSS may break the design of a web site. A detailed table is provided. It displays the
errors, the file where it can be found as well as the line on the code.
HTML Validation
Certain types of validation violations can affect a web site’s SEO rankings. We carefully examine your site and determine any HTML
validation error it may have. A detailed table with the errors, as well as a description of the errors and where in the code is located.
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 13
PAGE ANALYSIS
Meta Description Tag Analysis
Undefined Description tags will not lure customers into the website. We identify these issues and recommend on best practices to
follow.
Page Title Tag Analysis
The naming of documents from a website using the title tag is one of the most important aspects for ranking higher than others in the
results. We identify the correct use and make suggestions that will benefit visibility.
<H1> Tags
H1 tags should contain content that concisely summarizes the requested document and should also contain relevant keywords. We
look for <H1> tags on your code and make suggestions of the content that should be used. We also report if we cannot find any <H1>
tags.
Anchor Text
Descriptive text needs to be used when linking within the pages of a web site. A small report shows all of text used in anchors in all
elements, as well as suggested methods to take full advantage of this feature.
Image Alt Text
Optimizing images for search engine increases your chances of ranking in Google Image Search and generates an alternate source of
traffic to your website. We analyze most of the images in order to determine the proper use of the Alt Text property.
URL Analysis
Web site hierarchy is examined, and if necessary, recommendations are given for best practices. This includes number of
subdirectories as well as complexity of URLs using dynamic parameters.
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 14
BUILDING ONLINE BRAND EQUITY
‘Your brand is what you are, in a business sense. Branding is all about how your customers perceive your
organization and connect your name to a product.’
Branding is all about developing and controlling the perception of who you are in the mind of your audience. Branding involves much
more than producing a really cool logo or slogan.
Effective brand equity management is the ability to impart a belief system connected with your name, reinforce it through repetitive
marketing, and ultimately influence buying decisions.
When we think of corporations such as Coca Cola, Apple, Honda or Levis, our mind immediately begins to make a connection
between that brand and a product. This is the essence of branding.
After meticulous research of the K-1 Global website, performing online searches of the company name, exploring relevant
keyword and key phrase searches using multiple search engines, it’s clear that K-1 Global needs a well thought out online
marketing strategy.
Building your “brand” is all about connecting the masses to a product or ideal through effective use of a corporate name. Effective
branding produces a perception in the mind of your customer that the company brand (K-1) and only that organization capable of
connecting them to the product they want to purchase. In other words, the brand and the product they want are one-and-the-same.
The K-1 Global marketing team needs to know how to control what customers think and believe when they see, hear or read the
company name. The desire end result is to influences purchase decisions both in the short and long term.
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 15
How Do We Establish Brand Equity?
We have to rebuild the image and reputation of the organization through both online and offline marketing.
Carefully written content must be used repetitively and consistently in all new published works.
Consistency in the marketing message is of utmost importance. It’s critical, because without it consistency in promoting your brand
your fail to actually produce the brand. No matter how loyal your investors, no matter how well-known the fighters, without building
trust and confidence in the K-1 brand the organization remains susceptible to the competition.
Here are specific tasks that need to be performed to establish brand equity.
a. Produce well written content the accurately describes K-1 and the organization behind it. (I’ve provided an excellent
working example below). The current website features the history of K-1 and previous events, but fails to describe who and
what you are.
b. Consistently reinforce the brand into the mind of your audience in all marketing material.
c. The new K-1 Global needs to be consistent about its image and the way it’s projected online and offline.
d. Fans of K-1 do not need constant reminders of previous struggles and challenges. The undisputed fact is K-1 is perceived as
more than an organization. Competitors acknowledge using K-1 rules and aspire to be like or dominate K-1. All online
negative chatter needs to be offset by new press releases, positive articles, blogs, wiki’s and other content.
f. Athletes involved in K-1 must produce a company approved website and engage current and prospective fans via social
media.
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 16
Articulate the Brand (Sample Content Shown)
The K-1
In the sport of full-contact kickboxing, the K-1 is internationally recognized as the premier fight venue for the world’s top
ranked stand-up martial arts fighters. Only the best-of-the best are invited to compete in K-1.
Capacity crowds pack into coliseums and auditoriums to watch non-stop, electrifying martial arts action as elite fighters from
all over the world compete for the prestigious K-1 championship belt and up to $1,000,000 million in prize money.
K-1 Global
K-1 is a term used to represent the competitive sport. The organization responsible for promoting the official events is K-1
Global based in Tokyo, Japan.
Acceptance into the K-1 organization is the ultimate dream of every full contact fighter. K-1 rules of competition, its broad
acceptance and popularity has led to gyms and schools us term K-1 to represent their fighting style or method.
Popularity of K-1
Without a doubt, K-1 is one of the fastest growing forms of sport entertainment in the world. There are an estimated 100 million fans
of American football and boxing. Yet, over 250 million practicing martial artists can be found in every nation of the world. In fact, in
the USA alone, one-out-of-every four children between the ages of 8 and 14 have participated in a youth martial arts program.
The K-1 and sport martial arts fan base overshadows that of boxing and wrestling combined. This represents tremendous marketing
opportunities for multi-national corporations who sponsor K-1 events.
{END OF SAMPLE CONTENT}
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 17
FAN BASE ACQUISITION
The current K-1 Global website does not provide opportunities for fans, martial art schools, fight managers and general consumers to
effectively engage with the company. In fact, the product purchase page is written in Japanese.
How Do We Expand the Fan Base?
1) Kevin James proposes that we re-design the website to with the aim of building brand equity, capturing site visitor data
(martial art schools, coaches, athletes, managers and prospective corporate sponsors) and selling merchandise.
2) The website must also showcase career opportunities, (whether genuine or idealist) and the site must allow the purchase
of tickets, sponsor merchandise, raffles, a give-away, media downloads and general merchandise.
3) Site visitors must be able to purchase event tickets or merchandise from virtually easy page.
4) Though outside hyperlinks a website visitor should be able to find a K-1 affiliated gym, visit a corporate sponsor,
redeem a coupon, a gift certificate and submit suggestions.
5) The website redevelopment work will include up to 26 language translation tools easily assessable from the home page.
6) Interactive social media tools and streaming video feeds must be integrated into the on the website. This way a site
visitor will not be diverted away from the K-1 Global site just to watch a video or connect with Twitter or Facebook.
7) There will be a K-1 Family Network blog, media library, a multi-lingual store, all fully optimized and search engine
friendly.
8) Powerful email marketing campaigns can be developed, launched and managed for less than $200 US per month. We
offer software that lets you send out over 150,000 up to 2 million full color emails every month. All correspondence
can be tracked and managed online.
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 18
WEBSITE REDESIGN
Kevin James proposes building an interactive website very similar to www.nba.com or www.cocacola.com --- with the
exception that the new K-1 site will feature dynamic language translation tools, currency conversion, allow embedded social
media interaction and host a user-friendly online store.
For the purpose of this proposal, we have provided a high-level detail of the project and functionality of the platform. Once the project
has been approved based on the scope of work as listed, we will develop an internal cohesive development project plan using Project
Intelligence Discovery.
This process includes client collaboration to develop final scope of work to being production. Please note, depending on the outcome,
prices may slightly differ based on feedback from you as our client.
Domain Name URL: www.k-1.tv (additional URL domains were recommended on page 4 of this proposal)
Based on desired functionality, we have selected Key Components and Administration Tools as shown below to
ensure your new website is a success.
Key Components and Features:
- Content Management System
- Affiliate Data Management
- Administration Tool Kit & Components:
- Reporting (Google Analytics)
- Statistics via web hosting
- Admin Interface
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 19
Design Process
Kevin James proposes a Web 2.0 site design style, at least 985 pixels wide with a fluid header/footer style. Our application
design methodologies break the development process down into specific phases. Below are our standard site design phases.
PHASE 1 SITE DESCRIPTION & TASKS
Requirements Determine the requirements for the projects and clarify technical aspects of the Scope of Work.
Conceptual Design Identify and select a Design Model, underlying network, tools and applications to support the project.
Logical Design Design in general terms how the applications will operate.
Physical Design Design in specific terms how the website and applications will be constructed and interface.
Construction Construct the website and application(s).
Usability Testing Test the usability of the user interface and website.
Site Application Overview
Kevin James’ site development team will produce a customized corporate website using an Open Source framework,
specifically Joomla® for end-user ease of use. The application will provide site administrators, managers and editors with
complete control over entire the website.
Additionally, Kevin James will provide high-quality cross-browser compatible, W3C Valid XHTML / CSS Markup. Advance
markup options are available.
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 20
Key Features
The Gantry framework is packed with many amazing features that enable the rapid development of feature-rich designs with a
minimum amount of effort. We've also gone to great lengths to enhance the standard Joomla administration user interface to make
configuring a Gantry-powered template easier than ever before. Check out a sampling of the features Gantry brings to the table:
 960 Grid System (http://960.gs) for simple consistent layout. 12 and 16 column support
 Per-menu control over all Gantry functionality
 Ability to save/remove custom presets
 Built-in AJAX Support
 iPhone and iPod Touch mobile auto-theme support
 Built-in Gantry RokGZipper to compress and combine Gantry JS and CSS files
 Cleaner more understandable index.php. All the complicated bits are handled for you in the Gantry core.
 Flexibility to configure up to 6 modules in row position.
 65 base module positions in the Gantry core. These can be easily extended to add more
 36 possible combinations for the layout of the mainbody/sidebars alone!
 Flexibility to configure different grid-size layouts based on number of published modules. You are not forced to use the same
grid layout for every page
 12 built-in Gantry Features like Logo, font-sizer, to-top smooth slider. Easily create your own to add more functionality with
little coding required.
 Ability to force module display and 'blank' module positions for advanced module placement ability.
 Stunning new Admin interface providing better usability and control.
 Unique Layout controls allow you to configure your layout without having to do math or ever create a 'broken' layout.
 Layout controls provide visual representation of your front-end layout for simple and intuitive customization.
 Gantry is XML driven, adding another row of completely flexible module positions is as simple as editing one XML file.
 New flexible parameter system allows loading preset theme attributes and modifying for a custom design. Also support session
and cookie level overriding for development.
 New standard typography and Joomla core elements styling
 New advanced caching system makes using Gantry really fast!
 All configuration state is stored in params.ini and cached for speed.
 Optimized codebase with speed, size, and reuse core tenants of the framework design
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 21
Developer Server Requirements
Kevin James’ site development team will create and host the website using the following tools and platforms:
Browsers:
- Microsoft Internet Explorer 7, 8 and 9, Mozilla Fire Fox, Opera, Apple Safari and Google Chrome
- Mozilla for FreeBSD/Linux, HTML5, Mobile compatibility
- JavaScript and Cookies should be enabled for backend pages
- Screen resolution: 1024x768 or above
Server:
- Apache 1.3, Apache 2.0 or Apache 2.2 with the following modules:
mod_userdir, mod_rewrite (for the Clean URLs feature), mod_expires and
mod_gzip/mod_deflate
- Over 500MB of database space for large stores
- Ability to run scheduled jobs (crontab)
- Valid SSL certificate for HTTPS pages (Google Checkout accepts SSL
certificates from a limited list of Certificate Authorities only)
- Open 80, 443 and 1129 ports (payment and shipping modules may
require other ports to be open)
- Enabled loop-back connections to localhost
- Domain names will be correctly resolved to IP addresses
Internet (on the system level and via "gethostbyaddr()" and "gethostbyname()" PHP-functions)
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 22
MySQL:
- Allowed privileges: select_priv, insert_priv, update_priv, delete_priv, lock_tables_priv and index_priv
- Unlimited max_questions, max_updates, max_queries_per_hour and max_user_connections
- Wait_timeout no less than 7200.
- using open source framework and other technology such as Joomla for end user ease of use.
The application will provide the administrator with complete control over entire the website. Additionally, Pro Web
Solutions will provide high-quality cross-browser compatible W3C Valid XHTML / CSS Markup. Advance markup options
are available.
Timeline for Delivery
Based on our current production schedule, Kevin James will design and develop the platform site within 45 business days (not
including official holidays and weekends) from the date of the signed contract and initial receipt of deposit.
At that time, a more detailed breakdown of activities, such as client reviews and approvals, will be provided.
High Level Site Map | Web Site Structural Recommendations:
Shown below is our proposed site navigation concept which the consumer will see at the top and/or embedded within the design of the
site. This navigation generally remains visible through-out the entire web site.
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 23
Site Construction & Layout
 Home Page
o Social Media Links (LinkedIn, Twitter, Google+)
 About K-1
o Description
o History of K-1
o Fight Rules
o K-1 Legends
o Executive Profiles
 Media
o Press Releases (PDF docs)
o Video (Embedded)
o E-Catalog (downloadable media kit or product slicks)
 Products (Up to 15 individual pages)
o E-Catalog (downloadable media kit or product slicks)
 Events
o Calendar
o Get Tickets
o Where to Watch
o View Online Now
o Archive Broadcast (*Paid Subscription)
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 24
 Join the K-1 Community
o Prospective Fighter Application
o Fighter Database
o Current Roster of Fighters
o K-1 VIP Members
o Find a K-1 Gym
o Coaches and Managers Corner
 K-1 Blog (links to articles and sports news)
 Online Store
 Contact K-1
o (Includes a Google Map)
 Approved User Login
 Site Footer
o Copyright Notice
o Terms of Use
o Privacy Policy /
 Site Map
-----------------------------------------------------------------------------------------------------------------------------------------------------------------
All together there would be eleven (11) main pages of the site and up to 10 additional sub-pages or menus within the main pages.
Collectively, this would be a twenty-one (21) page website. *The online store is not included.
ONLINE MARKETING ANALYSIS & PROPOSAL
www.kjproweb.com
Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 25
Price Quote
Project Cost (Estimate) $45,500.00
Discounts Applied: (-$16,500.00)
Project Grand Total: $28,000.00
Deposit Required to Commence Work: ($14,000.00)
Milestone 1 Payment (after 30 days): $4,000.00
Milestone 2 w/SEO (after 60 days): $5,000.00
Final Payment (after month six): $5,000.00
Total Invoice Amount: $14,000.00
MAKE ALL COMPANY CHECKS PAYABLE TO: KEVIN .D JAMES
PAYMENT IS DUE PRIOR TO STARTING DEVELOPMENT AND/OR PRODUCTION OF ASSIGNMENT.
IF YOU HAVE ANY QUESTIONS CONCERNING AN INVOICE, CONTACT BILLING AT: sales@kjproweb.com
FINAL PAYMENT IS DUE PRIOR TO PROJECT LAUNCH OR RELEASE.
NOTE: THIS A SPECIAL PROPOSAL PRICE WITH “GROUPED DEVELOPMENT WORK” THAT MUST BE DEVELOPED
WITH THE COOPERATION OF THE K-1 MARKETING TEAM.
REMOVING ITEMS MAY CHANGE THE TOTAL PURCHASE PRICE. THIS PROPOSAL PRICE IS VALID FOR
THIRTY (30) BUSINESS DAYS FROM THE DATE OF DELIVERY.

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SERP and Web Development Proposal for K-1 Global LTD

  • 1. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 1 October 1, 2012 Kevin D. James, MBA Marketing Consultant Google Engage Ad Agency Certified Google AdWords Individual Yahoo Search Ambassador CLIENT NAME: K-1 Global Holdings, LTD. ANALYSIS PERIOD: 23 September 2012 through 29 September 2012 SEARCH ENGINES: Google, Yahoo, MSN Bing, AOL and Alexa WEBSITE URL: www.k-1.tv OBJECTIVE Increase the global search engine visibility and rank prominence of K-1. The end result of our proposed work achieves several critical marketing objectives. (1) Brand equity is established and maintained (2) Online reputation management goals are attained (3) New and current K-1 fans are acquired and managed via a secure online database (4) Fan base growth is realized through effective use of multi-lingual social media networking tools (5) Website visitors will be able to purchase and view K-1 events without being diverted from the corporate site (5) Merchandise, including that of K-1 signed fighters can be sold via a company controlled online store (6) Corporate sponsors and their promotional items can be accessed from within the K-1 website (7) Prospective corporate sponsors, martial arts gyms, schools and fight managers can join the *K-1 Family (6) Multiple revenue streams can be created through effective use of each of the aforementioned. RESOURCE DATA & TOOLS In conducting and compiling this SEO report several tools were used: Google Analytics, BING Webmaster Tools, SEOQuake.com, Alexa.com, SEOmoz.org, SEMRush, Yahoo Web Analytics, SEO Book, WebsiteGrader, WebPosition Reporter, Mo Group (a multi- lingual website promotion resource), SpyFu.com, iWebtool and the Microsoft SEO Tool-kit.
  • 2. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 2 CURRENT STATUS Overall SEO grade: Poor A detailed report has been provided showing how the K-1.tv site currently ranks on the major search engines in the Americas (north and south), Brazil, Canada, the Caribbean Islands, Australia, New Zealand, Europe, South Africa, and Indonesia. Our report features an analysis of where K-1’s current web traffic is coming from. This data provides us with a base line. With this base line, we’ll be able to view and track tangible results that implementing an SEO and Internet marketing campaign will produce over time. REPORTING METHODOLOGIES Using several professional SEO tools, our team conducted a detailed analysis of the URLs referenced below. We evaluated sixteen (16) On-Page and Off-Page components of the website, competitive intelligence data, analytics, pay-per-click (PPC) campaigns, geographic and local search engine ranking data.  We analyzed the following URL domains: www.k-21.tv // www.facebook.com/K1GlobalTV.ENG // https://twitter.com/K1GlobalUSA // http://www.ustream.tv/channel/k-1globaltv  Search engines analytics and ranking reports were acquired from; Google, Yahoo, MSN Bing, Alexa and AOL.  Our report identifies the pages of your website are currently indexed in these major search engines.  The report highlights your site rank in contrast to leading competitors.  Analysis of your web server log files to determine where past and current traffic is coming from. Kevin James has devised strategies to significantly boost global and organic local search traffic and overall ranking in the search engines. By implementing the changes proposed by Kevin James, K-1 Global will realize a significant boost in site visitors and conversions.
  • 3. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 3 Current SEO Status Competitive Intelligence Analysis Page Rank Analysis Keyword Density Analysis Anchor Tags Organic SEO Promotion VSEO Poor: 98.6% of all site visitors are a result of a direct online search using the company name. Misspelling, no header code, no keywords, no multi- lingual content or translation tools, no brand equity. Page Bounce Rate: 28% Time On Page: .56sec New Visitors: 0 250 martial arts and kickboxing related websites outrank k-1, yet feature K-1 fighters, rules and other content in their site. www.youtube.com www.wikipedia.com www.bloodyelbow.com www.feg-jp.com www.k-1fightclub.com www.lenovo.com www.facebook.com www.fansofk1.com www.liverkick.com www.sherdog.net www.k-1speed.com www.allthebestfights.com www.badrhariboxer.com Failure: Not visible on the major search engines when performing an “organic keyword search” using relevant keywords or when searching for K-1 fighters. Failure: No keywords content is found in the header code at all. Not Found On Any of the First Three Pages of a Search Results Listing: K1 (not found on Google’s first three pages when performing a search) Failure: No anchor tags found anywhere on the entire website. Anchor tags one of the most important html tags in terms of SEO. The anchor text used under the <a> tag will dictate Page Rank. Failure: The K-1 website is very difficult to find when performing an organic search The K-1 website has virtually no common SEO strategies integrated into the website. K-1 has not invested in any form of SEO, social media or online marketing. Weak: Video content featuring K-1 fighters is accessible via YouTube. Videos integrated into the website are not optimized. Pay-Per-Click Internal/External Links Meta-tags Custom 404 Page Blogs Press Releases Social Media None Poor: No backlinks Poor: Title tag is 35 characters. Should be 67 minimum. Failure: None None A few recent articles were found, but they were not optimized. Facebook and Twitter, but not optimized or professionally developed with capture management tools.
  • 4. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 4 SEO PAGE RANK ANALYSIS When performing an online search of the name “K-1” using Google (USA), Yahoo (USA) and BING (USA), the company name appears prominently listed in 3rd place of the front page. However, if a web surfer fails to properly spell the company, the search will not produce the desired result. Subsequently, the name K-1 will fall a distance 54,681 up to 376,908 pages behind other websites that feature K-1 content. SOLUTION: The following domain names are available and should be purchased immediately: www.k-1usa.org www.k1usa.org www.k-1.mobi www.k1asia.org www.k-1.co.nz www.k-1.co.nl www.k-1uk.com www.k1uk.com www.k-1.dk www.k-1.co.uk www.k-1.co.za www.k-1.co
  • 5. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 5 ORGANIC KEYWORD SEARCH RESULTS Between May 21, 2012 and August 13, 2012, the K-1.tv website received between zero and 3,600 site visitors. However, approximately 768,334,000 million worldwide searches were conducted for K-1 related content.
  • 6. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 6 DOMAIN NAME SEARCH RESULTS As reflected in the pie chart, two-thirds of all Internet users looking for K-1 information perform an “organic search” of the company name. (See blue highlights in pie chart). In 99% percent of all search results the webuser discovers a YouTube page, Wikipedia information or a competitor’s website instead of www.k-1.tv .
  • 7. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 7 UK ORGANIC SEARCH RESULTS This report illustrates organic “keywords” used in a UK-based search engine to locate the K-1 website or events. The most popular keywords used by Internet surfers in the UK region are: (1) k-1 world grand prix (2) k-1 fighting (3) Anderson Braddock Silva (4) Grand Prix schedule (5) k-1 pg (6) k-1 fighting.
  • 8. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 8 COMPETITIVE INTELLIGENCE DATA The chart shown above reflects the top performing online competitors of K-1.tv. Each of these ten (10) websites has achieved a more prominent search result listing than the K-1.tv website. However, this trend can easily be reversed through proper implementation of search engine optimization (SEO) and online marketing strategies presented in this proposal.
  • 9. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 9 ONLINE MARKETING OBJECTIVES This unsolicited marketing proposal that if implemented, will accomplish several important short and long term marketing objectives; 1) Establish and Reinforce Brand Equity 2) Implement an Effective Reputation Management Campaign 3) Rebuild the Company’s Online Reputation 3) Acquire, Engage and Manage a Multi-lingual Fan base 4) Capture Website Visitor Data for Marketing Purposes 5) Convert Site Visitors into K-1 Customers or Family Members 6) Effectively Use Social Media Tools to Expand the Fan base OVERVIEW OF PROPOSED SERVICES 1) Redesign of the existing K-1 website and acquire of additional URL domains 2) Benchmark current status on the search engines 3) Competitive analysis for the main keywords 4) Keyword research and keyword density analysis 5) Inclusion of Backlinks and Anchor Text Analysis 6) Link Development Campaign 7) Search Term and Phrase Combination w/Integration into the website 8) Manual submission of website to major search engines 9) Monitoring and maintaining search engine placement 10) Analysis and recommendations to create a Link Development Campaign 11) Recommendations for ongoing content creation and updates *The above proposed services will be provided by directly by Kevin James and National Positions, Inc.
  • 10. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 10 BREAKDOWN OF PROPOSED TASKS The following table is a breakdown of proposed tasks, to be completed in the order shown below. Task Hours Description of Work Competitive Intelligence Analysis 16 Analyze your top five (5) competitors to identify what keywords are used to rank high in the search engines. Work includes competitive link analysis to identify valuable major sites that link to your competitors. Keyword Research and Analysis 8 Generate targeted keyword phrases for every page of your website. Include a report of estimated search volume per keyword phrase. Keyword Density Analysis Current Status: Poor Keyword 1 / Count 1 / Density 16.6 3 Evaluate and analyze keyword density on company URL. Purpose and Objective: Keyword density is the percentage of times a keyword or phrases appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density is a factor used by major search engines to determine whether a web page is relevant to a specified keyword or keyword phrase. It is important for your main keywords to have the correct keyword density to rank well in Search Engines. Backlink Anchor Text Analysis 5 Backlinks are external links that are directed towards your website. Also known as “Inbound links” (IBL's). The number of backlinks pointing back to your site is an indication of the popularity or importance of your website. Search engines look for and give credit to websites that have a high number of quality backlinks. Blogs, press releases, articles and forums are excellent link sources. Initial Analysis to Create a Link 2 Create a strategy to develop inbound links to the www.k-1.tv site.
  • 11. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 11 Development Campaign Search Term and Phrase Combinations 16 Identification and assessment of search terms and phrases used to identify services offer by your company. We generate up to 150 possible combinations of search phrases relevant to services offered by your company. These keywords and phrases offer new ways to promote your website online Site Wide On-page Optimization of each Page 12 Recommend modifications to all main pages of website, to ensure that keywords are used properly in the content. Manual Submission of Site to Major Search Engines 24 Manual submission to all major search engines. Including recommendations and instructions for paid submission to specific sites. Monitor and Maintain SEO Campaign ongoing Utilize tracking software on your website to analyze traffic over a period of time. Includes continuous tracking and recommended modifications in web pages. THE VALUE SEARCH ENGINE OPTIMIZATION The value proposition in executing an SEO campaign is ---- a company acquires a consistent increase in new website visitor traffic. Search engine optimization is the single most effective method to attract targeted traffic for your company website. There is countless number of ways to generate traffic, but often times the visitors are not targeted, and thus end up viewing your site but not converting to customers. It’s important to create targeted traffic for your site. By implementing the recommendations presented in this SEO proposal, your website’s pages will attract visitors who are searching on specific keywords and keyword phrases. This is what targeted traffic means – getting people to view your website that want to see the content. The benefits of properly optimizing a website will not be immediate. It will take six to eight weeks for your site to rank well in the major search engines. This is why we include a Monitoring and Maintenance Plan in the proposal. Even though there is some initial one-time work for SEO, there are still ongoing SEO tasks that need to be maintained. If you invest in the initial SEO tasks now, but fail to maintain your presence on the major search engines, then your investment is a waste of your valuable time and money.
  • 12. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 12 SEO REPORT CONTENT Validation Report By having a valid web site in terms being compliant to web standards, you can rest assured that your site will be more accessible, will look very similar across different browsers and operating systems, and ultimately be easier for web spiders to crawl. Link Validation A full report of which dead links were found and where to find them is included. Custom 404 Page Custom 404 Pages are a must to maintain visitors on your site. We provide a method to create a custom 404 page if the customer does not have it in place. No-follow Candidates In order to have granular control on what gets indexed and what does not, it is usually recommended to use the no-follow attribute. We explain the procedure used to specify the web crawlers how to index or skip indexing on desired pages. CSS Validation We identify potential CSS problems. Invalid CSS may break the design of a web site. A detailed table is provided. It displays the errors, the file where it can be found as well as the line on the code. HTML Validation Certain types of validation violations can affect a web site’s SEO rankings. We carefully examine your site and determine any HTML validation error it may have. A detailed table with the errors, as well as a description of the errors and where in the code is located.
  • 13. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 13 PAGE ANALYSIS Meta Description Tag Analysis Undefined Description tags will not lure customers into the website. We identify these issues and recommend on best practices to follow. Page Title Tag Analysis The naming of documents from a website using the title tag is one of the most important aspects for ranking higher than others in the results. We identify the correct use and make suggestions that will benefit visibility. <H1> Tags H1 tags should contain content that concisely summarizes the requested document and should also contain relevant keywords. We look for <H1> tags on your code and make suggestions of the content that should be used. We also report if we cannot find any <H1> tags. Anchor Text Descriptive text needs to be used when linking within the pages of a web site. A small report shows all of text used in anchors in all elements, as well as suggested methods to take full advantage of this feature. Image Alt Text Optimizing images for search engine increases your chances of ranking in Google Image Search and generates an alternate source of traffic to your website. We analyze most of the images in order to determine the proper use of the Alt Text property. URL Analysis Web site hierarchy is examined, and if necessary, recommendations are given for best practices. This includes number of subdirectories as well as complexity of URLs using dynamic parameters.
  • 14. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 14 BUILDING ONLINE BRAND EQUITY ‘Your brand is what you are, in a business sense. Branding is all about how your customers perceive your organization and connect your name to a product.’ Branding is all about developing and controlling the perception of who you are in the mind of your audience. Branding involves much more than producing a really cool logo or slogan. Effective brand equity management is the ability to impart a belief system connected with your name, reinforce it through repetitive marketing, and ultimately influence buying decisions. When we think of corporations such as Coca Cola, Apple, Honda or Levis, our mind immediately begins to make a connection between that brand and a product. This is the essence of branding. After meticulous research of the K-1 Global website, performing online searches of the company name, exploring relevant keyword and key phrase searches using multiple search engines, it’s clear that K-1 Global needs a well thought out online marketing strategy. Building your “brand” is all about connecting the masses to a product or ideal through effective use of a corporate name. Effective branding produces a perception in the mind of your customer that the company brand (K-1) and only that organization capable of connecting them to the product they want to purchase. In other words, the brand and the product they want are one-and-the-same. The K-1 Global marketing team needs to know how to control what customers think and believe when they see, hear or read the company name. The desire end result is to influences purchase decisions both in the short and long term.
  • 15. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 15 How Do We Establish Brand Equity? We have to rebuild the image and reputation of the organization through both online and offline marketing. Carefully written content must be used repetitively and consistently in all new published works. Consistency in the marketing message is of utmost importance. It’s critical, because without it consistency in promoting your brand your fail to actually produce the brand. No matter how loyal your investors, no matter how well-known the fighters, without building trust and confidence in the K-1 brand the organization remains susceptible to the competition. Here are specific tasks that need to be performed to establish brand equity. a. Produce well written content the accurately describes K-1 and the organization behind it. (I’ve provided an excellent working example below). The current website features the history of K-1 and previous events, but fails to describe who and what you are. b. Consistently reinforce the brand into the mind of your audience in all marketing material. c. The new K-1 Global needs to be consistent about its image and the way it’s projected online and offline. d. Fans of K-1 do not need constant reminders of previous struggles and challenges. The undisputed fact is K-1 is perceived as more than an organization. Competitors acknowledge using K-1 rules and aspire to be like or dominate K-1. All online negative chatter needs to be offset by new press releases, positive articles, blogs, wiki’s and other content. f. Athletes involved in K-1 must produce a company approved website and engage current and prospective fans via social media.
  • 16. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 16 Articulate the Brand (Sample Content Shown) The K-1 In the sport of full-contact kickboxing, the K-1 is internationally recognized as the premier fight venue for the world’s top ranked stand-up martial arts fighters. Only the best-of-the best are invited to compete in K-1. Capacity crowds pack into coliseums and auditoriums to watch non-stop, electrifying martial arts action as elite fighters from all over the world compete for the prestigious K-1 championship belt and up to $1,000,000 million in prize money. K-1 Global K-1 is a term used to represent the competitive sport. The organization responsible for promoting the official events is K-1 Global based in Tokyo, Japan. Acceptance into the K-1 organization is the ultimate dream of every full contact fighter. K-1 rules of competition, its broad acceptance and popularity has led to gyms and schools us term K-1 to represent their fighting style or method. Popularity of K-1 Without a doubt, K-1 is one of the fastest growing forms of sport entertainment in the world. There are an estimated 100 million fans of American football and boxing. Yet, over 250 million practicing martial artists can be found in every nation of the world. In fact, in the USA alone, one-out-of-every four children between the ages of 8 and 14 have participated in a youth martial arts program. The K-1 and sport martial arts fan base overshadows that of boxing and wrestling combined. This represents tremendous marketing opportunities for multi-national corporations who sponsor K-1 events. {END OF SAMPLE CONTENT}
  • 17. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 17 FAN BASE ACQUISITION The current K-1 Global website does not provide opportunities for fans, martial art schools, fight managers and general consumers to effectively engage with the company. In fact, the product purchase page is written in Japanese. How Do We Expand the Fan Base? 1) Kevin James proposes that we re-design the website to with the aim of building brand equity, capturing site visitor data (martial art schools, coaches, athletes, managers and prospective corporate sponsors) and selling merchandise. 2) The website must also showcase career opportunities, (whether genuine or idealist) and the site must allow the purchase of tickets, sponsor merchandise, raffles, a give-away, media downloads and general merchandise. 3) Site visitors must be able to purchase event tickets or merchandise from virtually easy page. 4) Though outside hyperlinks a website visitor should be able to find a K-1 affiliated gym, visit a corporate sponsor, redeem a coupon, a gift certificate and submit suggestions. 5) The website redevelopment work will include up to 26 language translation tools easily assessable from the home page. 6) Interactive social media tools and streaming video feeds must be integrated into the on the website. This way a site visitor will not be diverted away from the K-1 Global site just to watch a video or connect with Twitter or Facebook. 7) There will be a K-1 Family Network blog, media library, a multi-lingual store, all fully optimized and search engine friendly. 8) Powerful email marketing campaigns can be developed, launched and managed for less than $200 US per month. We offer software that lets you send out over 150,000 up to 2 million full color emails every month. All correspondence can be tracked and managed online.
  • 18. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 18 WEBSITE REDESIGN Kevin James proposes building an interactive website very similar to www.nba.com or www.cocacola.com --- with the exception that the new K-1 site will feature dynamic language translation tools, currency conversion, allow embedded social media interaction and host a user-friendly online store. For the purpose of this proposal, we have provided a high-level detail of the project and functionality of the platform. Once the project has been approved based on the scope of work as listed, we will develop an internal cohesive development project plan using Project Intelligence Discovery. This process includes client collaboration to develop final scope of work to being production. Please note, depending on the outcome, prices may slightly differ based on feedback from you as our client. Domain Name URL: www.k-1.tv (additional URL domains were recommended on page 4 of this proposal) Based on desired functionality, we have selected Key Components and Administration Tools as shown below to ensure your new website is a success. Key Components and Features: - Content Management System - Affiliate Data Management - Administration Tool Kit & Components: - Reporting (Google Analytics) - Statistics via web hosting - Admin Interface
  • 19. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 19 Design Process Kevin James proposes a Web 2.0 site design style, at least 985 pixels wide with a fluid header/footer style. Our application design methodologies break the development process down into specific phases. Below are our standard site design phases. PHASE 1 SITE DESCRIPTION & TASKS Requirements Determine the requirements for the projects and clarify technical aspects of the Scope of Work. Conceptual Design Identify and select a Design Model, underlying network, tools and applications to support the project. Logical Design Design in general terms how the applications will operate. Physical Design Design in specific terms how the website and applications will be constructed and interface. Construction Construct the website and application(s). Usability Testing Test the usability of the user interface and website. Site Application Overview Kevin James’ site development team will produce a customized corporate website using an Open Source framework, specifically Joomla® for end-user ease of use. The application will provide site administrators, managers and editors with complete control over entire the website. Additionally, Kevin James will provide high-quality cross-browser compatible, W3C Valid XHTML / CSS Markup. Advance markup options are available.
  • 20. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 20 Key Features The Gantry framework is packed with many amazing features that enable the rapid development of feature-rich designs with a minimum amount of effort. We've also gone to great lengths to enhance the standard Joomla administration user interface to make configuring a Gantry-powered template easier than ever before. Check out a sampling of the features Gantry brings to the table:  960 Grid System (http://960.gs) for simple consistent layout. 12 and 16 column support  Per-menu control over all Gantry functionality  Ability to save/remove custom presets  Built-in AJAX Support  iPhone and iPod Touch mobile auto-theme support  Built-in Gantry RokGZipper to compress and combine Gantry JS and CSS files  Cleaner more understandable index.php. All the complicated bits are handled for you in the Gantry core.  Flexibility to configure up to 6 modules in row position.  65 base module positions in the Gantry core. These can be easily extended to add more  36 possible combinations for the layout of the mainbody/sidebars alone!  Flexibility to configure different grid-size layouts based on number of published modules. You are not forced to use the same grid layout for every page  12 built-in Gantry Features like Logo, font-sizer, to-top smooth slider. Easily create your own to add more functionality with little coding required.  Ability to force module display and 'blank' module positions for advanced module placement ability.  Stunning new Admin interface providing better usability and control.  Unique Layout controls allow you to configure your layout without having to do math or ever create a 'broken' layout.  Layout controls provide visual representation of your front-end layout for simple and intuitive customization.  Gantry is XML driven, adding another row of completely flexible module positions is as simple as editing one XML file.  New flexible parameter system allows loading preset theme attributes and modifying for a custom design. Also support session and cookie level overriding for development.  New standard typography and Joomla core elements styling  New advanced caching system makes using Gantry really fast!  All configuration state is stored in params.ini and cached for speed.  Optimized codebase with speed, size, and reuse core tenants of the framework design
  • 21. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 21 Developer Server Requirements Kevin James’ site development team will create and host the website using the following tools and platforms: Browsers: - Microsoft Internet Explorer 7, 8 and 9, Mozilla Fire Fox, Opera, Apple Safari and Google Chrome - Mozilla for FreeBSD/Linux, HTML5, Mobile compatibility - JavaScript and Cookies should be enabled for backend pages - Screen resolution: 1024x768 or above Server: - Apache 1.3, Apache 2.0 or Apache 2.2 with the following modules: mod_userdir, mod_rewrite (for the Clean URLs feature), mod_expires and mod_gzip/mod_deflate - Over 500MB of database space for large stores - Ability to run scheduled jobs (crontab) - Valid SSL certificate for HTTPS pages (Google Checkout accepts SSL certificates from a limited list of Certificate Authorities only) - Open 80, 443 and 1129 ports (payment and shipping modules may require other ports to be open) - Enabled loop-back connections to localhost - Domain names will be correctly resolved to IP addresses Internet (on the system level and via "gethostbyaddr()" and "gethostbyname()" PHP-functions)
  • 22. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 22 MySQL: - Allowed privileges: select_priv, insert_priv, update_priv, delete_priv, lock_tables_priv and index_priv - Unlimited max_questions, max_updates, max_queries_per_hour and max_user_connections - Wait_timeout no less than 7200. - using open source framework and other technology such as Joomla for end user ease of use. The application will provide the administrator with complete control over entire the website. Additionally, Pro Web Solutions will provide high-quality cross-browser compatible W3C Valid XHTML / CSS Markup. Advance markup options are available. Timeline for Delivery Based on our current production schedule, Kevin James will design and develop the platform site within 45 business days (not including official holidays and weekends) from the date of the signed contract and initial receipt of deposit. At that time, a more detailed breakdown of activities, such as client reviews and approvals, will be provided. High Level Site Map | Web Site Structural Recommendations: Shown below is our proposed site navigation concept which the consumer will see at the top and/or embedded within the design of the site. This navigation generally remains visible through-out the entire web site.
  • 23. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 23 Site Construction & Layout  Home Page o Social Media Links (LinkedIn, Twitter, Google+)  About K-1 o Description o History of K-1 o Fight Rules o K-1 Legends o Executive Profiles  Media o Press Releases (PDF docs) o Video (Embedded) o E-Catalog (downloadable media kit or product slicks)  Products (Up to 15 individual pages) o E-Catalog (downloadable media kit or product slicks)  Events o Calendar o Get Tickets o Where to Watch o View Online Now o Archive Broadcast (*Paid Subscription)
  • 24. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 24  Join the K-1 Community o Prospective Fighter Application o Fighter Database o Current Roster of Fighters o K-1 VIP Members o Find a K-1 Gym o Coaches and Managers Corner  K-1 Blog (links to articles and sports news)  Online Store  Contact K-1 o (Includes a Google Map)  Approved User Login  Site Footer o Copyright Notice o Terms of Use o Privacy Policy /  Site Map ----------------------------------------------------------------------------------------------------------------------------------------------------------------- All together there would be eleven (11) main pages of the site and up to 10 additional sub-pages or menus within the main pages. Collectively, this would be a twenty-one (21) page website. *The online store is not included.
  • 25. ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 25 Price Quote Project Cost (Estimate) $45,500.00 Discounts Applied: (-$16,500.00) Project Grand Total: $28,000.00 Deposit Required to Commence Work: ($14,000.00) Milestone 1 Payment (after 30 days): $4,000.00 Milestone 2 w/SEO (after 60 days): $5,000.00 Final Payment (after month six): $5,000.00 Total Invoice Amount: $14,000.00 MAKE ALL COMPANY CHECKS PAYABLE TO: KEVIN .D JAMES PAYMENT IS DUE PRIOR TO STARTING DEVELOPMENT AND/OR PRODUCTION OF ASSIGNMENT. IF YOU HAVE ANY QUESTIONS CONCERNING AN INVOICE, CONTACT BILLING AT: sales@kjproweb.com FINAL PAYMENT IS DUE PRIOR TO PROJECT LAUNCH OR RELEASE. NOTE: THIS A SPECIAL PROPOSAL PRICE WITH “GROUPED DEVELOPMENT WORK” THAT MUST BE DEVELOPED WITH THE COOPERATION OF THE K-1 MARKETING TEAM. REMOVING ITEMS MAY CHANGE THE TOTAL PURCHASE PRICE. THIS PROPOSAL PRICE IS VALID FOR THIRTY (30) BUSINESS DAYS FROM THE DATE OF DELIVERY.