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Advertising Results (ROI) for client K-1 Global Holdings, LLC

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Featured at the right is a screenshot of KPI details highlighting the first advertising campaign that I created and managed for K-1 Global.

A/B Split Test
(5 day test run. Two separate ad campaigns)

$1,340.00 Total Spend
847,307 Impressions
3,677 Actual ‘Clicks’
Conversion Rate of 50% (meaning that 1,838 visitors converted by purchasing the pay-per-view event)

SUMMARY
1,838 Facebook buyers at $19.95 per ticket sold.
$38,666.10 in Sales on $1340.00 spent
Return on Investment (ROI) of 2,600%
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2nd Facebook Advertising Campaign
The ads ran for five days.

$2,227.00 Total Ad Spend
1,247,403 Impressions
63,298 Actual Clicks
50% of Visitors Converted (*Purchased the pay-per-view live-stream event)
31,694 Facebook ad buyers at $19.95 per event ticket sold.

Sales Generated
$632,295.30 on $2,227.00 invested

SUMMARY
Return of Investment (ROI) of 28,250%
K-1 spent $2,227.00 in geo-targeted Facebook advertising to promote the 2013 Worldmax Grand Prix. That investment yielded $632.295.30 in sales.

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Advertising Results (ROI) for client K-1 Global Holdings, LLC

  1. 1. K-1 Global, Holdings, LTD. Kevin D. James - Director of Internet Marketing & Global Communications K-1 Global Holdings, LTD., also doing business as K-1 Fighting Entertainment Group (FEG), was the oldest and largest professional kickboxing event promotion company in the history of combat sports. Since 1993, K-1 hosted mixed martial arts tournaments have entertained capacity crowds in 38 countries and inside of the largest sports coliseums and auditorium in the world. K-1 features only the most talented athletes in sport of kickboxing, karate and kung fu. K-1 events are broadcasted on ESPN Television, CBS Sports, Spike TV and HDNet in the United States, Fuji TV in Japan, EuroSports and other networks across the globe. [$35 million in sales]. Director of Internet Marketing & Global Communications (Role and Responsibilities) Create, publish and manage all aspects of digital marketing and online content on behalf of K-1 properties in North America, Japan, Eastern Europe, Korea and China. Served as the principal responsible for Front-end Web Development and Director of Digital Advertising. Conceived and managed all activities relevant to social media advertising inclusive of Facebook, YouTube, Twitter, Pinterest, and other platforms as determined per OCONUS market studies. Managed social media content (in real-time) utilizing several content management solutions; HootSuite, IFTTT, Buffer, SproutSocial, TweetDeck, SocialFlow and Social Oomph. Sold K-1 merchandise (apparel, video/DVDs, martial arts gear, etc.) and event tickets to K-1 tournaments utilizing all social media platforms. [Average monthly sales of $1.2 million] Developed and produced detailed web analytics reports inclusive of KPI's reflecting organic and paid advertising traffica analysis, cost-per-acquisition, cost-per-click, cost-per-conversion, bounce rate and ROI data. Samples of Work #1: Video Production https://youtu.be/akAFjmOOH0k Video Production Sample #2 https://youtu.be/-Cx5VVk1n78 A/B Split Test | Facebook Advertising Campaign Results (One Week) $820.45 Spent | 2,251 Actual Clicks | 50% of Visitors Converted (Purchased) 1,125 Facebook ad buyers at $19.95 per event ticket sold. | Total revenue generated $24,453.71 on $820.00 invested
  2. 2.  K-1 Global  Page 2 Return on Investment (ROI) of 2,600% Featured at the right is a screenshot of KPI details highlighting the first advertising campaign that I created and managed for K-1 Global. A/B Split Test (5 day test run. Two separate ad campaigns) $1,340.00 Total Spend 847,307 Impressions 3677 Actual ‘Clicks’ 50% | 1,838 Visitors Converted (Purchased the pay-per-view event) 1,838 Facebook buyers at $19.95 per sporting event ticket sold. Sales Generated $38,666.10 on $1340.00 spent Return of Investment (ROI) of 28,250% K-1 spent $2,227.00 in geo-targeted Facebook advertising to promote the 2013 Worldmax Grand Prix. That investment yielded $632,295.30 in sales. 2nd Facebook Advertising Campaign The ads ran for five days) $2,227.00 Total Ad Spend 1,247,403 Impressions 63,298 Actual Clicks 50% of Visitors Converted (*Purchased the pay-per-view live-stream event) 31,694 Facebook ad buyers at $19.95 per event ticket sold. Sales Generated $632,295.30 on $2,227.00 invested

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